EasyFeel.it Company Profile

Background

Overview

EasyFeel.it is an Italian company specializing in providing professional cleaning services for both residential and commercial clients. Established in 2014, the company has expanded its operations to several major cities across Italy, including Milan, Rome, Turin, Bologna, and Florence. EasyFeel.it offers a user-friendly online platform that allows customers to book cleaning services 24/7, ensuring flexibility and convenience.

Mission and Vision

The company's mission is to simplify the process of booking professional cleaning services, making them accessible and reliable for all customers. By leveraging technology, EasyFeel.it aims to provide high-quality cleaning solutions that meet the diverse needs of its clientele.

Primary Area of Focus

EasyFeel.it focuses on delivering comprehensive cleaning services, including regular home cleaning, office cleaning, and specialized services for short-term rental properties like bed and breakfasts. The company emphasizes flexibility, allowing customers to choose between one-time services or ongoing cleaning arrangements.

Industry Significance

In the competitive cleaning services industry, EasyFeel.it distinguishes itself through its innovative online booking system and commitment to customer satisfaction. The company's expansion into multiple Italian cities and its acquisition of Helpling Italia in 2025 highlight its growing influence and adaptability in the market.

Key Strategic Focus

Core Objectives

Expansion: Increase the company's presence in additional Italian cities and potentially explore international markets.

Customer Satisfaction: Maintain high standards of service quality to ensure customer loyalty and positive reviews.

Technological Integration: Continuously enhance the online platform to improve user experience and operational efficiency.

Specific Areas of Specialization

Residential Cleaning: Offering tailored cleaning solutions for private homes, ensuring a clean and comfortable living environment.

Commercial Cleaning: Providing cleaning services for offices, hotels, and other commercial establishments, focusing on hygiene and professionalism.

Short-Term Rental Services: Specializing in cleaning services for bed and breakfasts and short-term rental properties, catering to the unique needs of these businesses.

Key Technologies Utilized

Online Booking System: A user-friendly platform that allows customers to schedule and manage cleaning services effortlessly.

Mobile Application: An app designed for iPhone users, enabling easy access to services and management of bookings.

Primary Markets Targeted

Urban Residents: Individuals seeking reliable and convenient cleaning services in metropolitan areas.

Businesses: Companies requiring regular cleaning for offices and commercial spaces.

Short-Term Rental Hosts: Owners of bed and breakfasts and rental properties needing efficient cleaning solutions between guest stays.

Financials and Funding

Funding History

In 2024, EasyFeel.it received investment from Edison Spa, a significant energy company, which supported the company's growth and technological advancements.

Recent Funding Rounds

The investment from Edison Spa in 2024 was a pivotal moment for EasyFeel.it, providing the necessary capital to expand operations and enhance service offerings.

Notable Investors

Edison Spa: A leading energy company in Italy, recognized for its strategic investments in innovative businesses.

Intended Utilization of Capital

The funds have been allocated towards:

Technological Development: Enhancing the online platform and mobile application to improve user experience.

Market Expansion: Entering new cities and potentially exploring international markets.

Service Enhancement: Improving service quality and introducing new offerings to meet customer needs.

Pipeline Development

Key Pipeline Candidates

As a service-oriented company, EasyFeel.it focuses on expanding its service offerings rather than developing traditional product pipelines. Future initiatives may include:

Service Diversification: Introducing specialized cleaning services tailored to specific customer segments.

Technological Innovations: Implementing advanced technologies to streamline operations and enhance service delivery.

Stages of Development

The company is in the growth and expansion phase, focusing on scaling operations and integrating new technologies to stay competitive.

Target Conditions

EasyFeel.it aims to address the evolving needs of urban residents, businesses, and short-term rental hosts by providing flexible and reliable cleaning solutions.

Anticipated Milestones

Service Expansion: Launching operations in additional cities and regions.

Technological Upgrades: Releasing updated versions of the online platform and mobile application with enhanced features.

Technological Platform and Innovation

Proprietary Technologies

Online Booking System: A custom-built platform that facilitates easy scheduling and management of cleaning services.

Mobile Application: An iOS app that allows users to book and manage services on the go.

Significant Scientific Methods

While EasyFeel.it does not primarily focus on scientific methodologies, it emphasizes:

Quality Assurance: Implementing standardized cleaning protocols to ensure consistent service quality.

Customer Feedback Integration: Utilizing customer reviews and feedback to continuously improve services.

Leadership Team

Key Executives

Founder and CEO: [Name not specified in available sources]

Professional Backgrounds

The leadership team comprises individuals with backgrounds in business management, technology, and customer service, contributing to the company's strategic direction and operational success.

Key Contributions

Expansion Strategy: Guiding the company through its growth phases and market entry strategies.

Technological Development: Overseeing the creation and enhancement of the online platform and mobile application.

Competitor Profile

Market Insights and Dynamics

The cleaning services market in Italy is competitive, with numerous local and international players. The demand for professional cleaning services is growing, driven by urbanization and the increasing number of short-term rental properties.

Competitor Analysis

Helpling Italia: A significant competitor in the online cleaning service sector, offering similar services across various Italian cities.

Local Cleaning Companies: Numerous regional businesses providing cleaning services, often with established customer bases.

Strategic Collaborations and Partnerships

Edison Spa: The investment from Edison Spa has strengthened EasyFeel.it's financial position and market credibility.

Operational Insights

EasyFeel.it differentiates itself through its user-friendly online platform, flexible service offerings, and commitment to customer satisfaction, positioning it as a strong competitor in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap

Service Diversification: Introducing new cleaning services tailored to specific customer needs.

Technological Advancements: Integrating AI and machine learning to optimize scheduling and service delivery.

Geographical Expansion: Entering additional Italian cities and exploring international markets.

Future Business Directions

EasyFeel.it plans to leverage its technological infrastructure and customer-centric approach to become a leading provider of cleaning services in Europe.

Opportunities for Expansion