Easygenerator Company Profile

Background

Easygenerator is a cloud-based e-learning authoring platform that empowers subject matter experts (SMEs) to create and share interactive learning content without relying on traditional training methods. Founded in 2013 and headquartered in Rotterdam, Netherlands, the company has expanded its global presence with offices in Dubai, United Arab Emirates, and Zhytomyr, Ukraine. Easygenerator serves over 2,000 organizations and more than 50,000 users across 150 countries, including notable clients such as T-Mobile, Unilever, Kellogg's, and Danone.

Key Strategic Focus

Easygenerator's strategic focus centers on promoting Employee-Generated Learning (EGL), a methodology that enables employees to create and update learning content rapidly. This approach addresses the challenge of keeping training materials current and relevant, allowing organizations to scale learning output efficiently. The platform's user-friendly interface and AI-driven features facilitate swift course creation, making it accessible to users without prior instructional design experience.

Financials and Funding

As of January 2025, Easygenerator reported annual revenues of approximately $75 million. The company has demonstrated consistent growth, achieving over 100% annual growth since 2013. In March 2023, Easygenerator was acquired by ISM eCompany, marking a significant milestone in its financial trajectory.

Pipeline Development

Easygenerator continually enhances its platform to meet evolving market needs. In April 2023, the company introduced EasyAI, an AI assistant designed to streamline the course creation process. EasyAI offers capabilities such as ideation, text simplification, summarization, bullet point generation, and question creation, further simplifying content development for users.

Technological Platform and Innovation

Easygenerator's platform is distinguished by several proprietary technologies and innovative features:

EasyAI: An AI-driven assistant that aids in course creation by providing suggestions and automating content generation tasks.

Text-to-Speech: Converts written text into high-quality audio, enhancing accessibility and engagement.

Auto-Translation: Supports translation of courses into 75 languages, facilitating global reach.

Collaboration Tools: Allows unlimited co-authors and reviewers to work simultaneously, promoting teamwork and efficiency.

PowerPoint Import: Enables conversion of existing PowerPoint presentations into interactive e-learning courses.

Leadership Team

Jan Kees de Jager: Chief Executive Officer

Kasper Spiro: Co-Founder and Chief Learning Strategist

Joni Toonen: Chief Customer Officer

Shahrukh Omar: Chief Technology Officer

These leaders bring extensive experience in technology, learning and development, and customer engagement, driving Easygenerator's mission to revolutionize e-learning.

Competitor Profile

Market Insights and Dynamics

The e-learning authoring tools market is experiencing significant growth, driven by the increasing demand for scalable and efficient training solutions. Organizations are seeking platforms that enable rapid content creation and easy updates to keep pace with evolving business needs.

Competitor Analysis

Key competitors in the e-learning authoring space include:

iSpring Suite: Offers a comprehensive set of tools for creating interactive courses, quizzes, and video lectures.

Adobe Captivate: Provides advanced features for creating responsive e-learning content with immersive experiences.

Articulate 360: A suite of applications for course creation, including Storyline and Rise, catering to various instructional design needs.

Seismic Learning: Focuses on sales readiness and enablement through training and coaching solutions.

Bigtincan Readiness (formerly Brainshark): Offers tools for training, coaching, and content creation aimed at improving sales performance.

Strategic Collaborations and Partnerships

Easygenerator has established several strategic partnerships to enhance its offerings and expand its market reach:

Seertech Solutions: In March 2024, Easygenerator partnered with Seertech to integrate its authoring tool with Seertech's Learning Enablement Platform, providing clients with a comprehensive learning solution.

TalenTeam: Collaborated to offer integrated learning solutions that combine Easygenerator's authoring capabilities with TalenTeam's expertise in learning management systems.

CatalystOne Solutions: Partnered to provide a complete learning package by integrating Easygenerator's tools with CatalystOne's human capital management solutions.

Operational Insights

Easygenerator's competitive advantages include its intuitive platform design, AI-driven features, and emphasis on Employee-Generated Learning. These differentiators enable organizations to create and maintain training content efficiently, reducing reliance on centralized learning and development teams and fostering a culture of continuous learning.

Strategic Opportunities and Future Directions

Looking ahead, Easygenerator aims to further enhance its AI capabilities, expand its global footprint, and develop additional features that address the evolving needs of modern organizations. By continuing to focus on innovation and user empowerment, Easygenerator is well-positioned to maintain its leadership in the e-learning authoring market.