EBM Company Profile

Background

Company Name: English Biscuit Manufacturers (Pvt.) Limited (EBM)

Mission: To provide wholesome, hygienic food products that delight consumers, while ensuring the welfare and growth of society, the preservation of the environment, and ethical profitability.

Vision: To be a leading innovator in the food industry, continuously meeting evolving consumer needs and expanding into new markets.

Primary Area of Focus: Manufacturing and marketing of biscuits and cakes.

Industry Significance: As Pakistan's largest biscuit and cake manufacturer, EBM holds a significant market share and is recognized for its commitment to quality and innovation.

Key Strategic Focus

Core Objectives:

• Maintain leadership in the biscuit and cake market in Pakistan.

• Expand product offerings to meet diverse consumer preferences.

• Enhance operational efficiency and sustainability.

Specific Areas of Specialization:

• Development of a wide range of biscuit and cake products.

• Implementation of innovative packaging solutions.

• Adoption of sustainable manufacturing practices.

Key Technologies Utilized:

• Advanced baking technologies.

• Automated packaging systems.

• Quality control and testing equipment.

Primary Markets Targeted:

• Domestic market in Pakistan.

• Export markets in the Middle East and Asia.

Financials and Funding

Total Funds Raised: Specific funding details are not publicly disclosed.

Recent Funding Rounds: No recent funding rounds have been publicly announced.

Notable Investors: As a privately held company, EBM's investor information is not publicly available.

Intended Utilization of Capital:

• Expansion of production facilities.

• Research and development for new product lines.

• Marketing and brand development initiatives.

Pipeline Development

Key Pipeline Candidates:

• Introduction of new biscuit flavors and variants.

• Development of health-conscious product lines.

• Expansion into gluten-free and organic product segments.

Stages of Product Development:

• Conceptualization and market research.

• Product formulation and testing.

• Pilot production and quality assurance.

• Full-scale manufacturing and distribution.

Target Conditions:

• Addressing consumer demand for healthier snack options.

• Catering to dietary restrictions and preferences.

Relevant Timelines for Anticipated Milestones:

• Product development cycles typically range from 6 to 12 months.

• Market entry for new products is planned within 18 months of development initiation.

Technological Platform and Innovation

Proprietary Technologies:

• Unique biscuit baking processes ensuring consistent quality.

• Innovative packaging designs that enhance product freshness and appeal.

Significant Scientific Methods:

• Application of food science principles in product development.

• Utilization of consumer behavior analysis for market-driven innovation.

Leadership Team

Dr. Zeelaf Munir – Managing Director & CEO

• Over 25 years in leadership roles across various industries, with a focus on strategic growth and operational excellence.

• Spearheaded EBM's expansion into new product categories and markets, leading to significant revenue growth.

Shahzain Munir – Executive Director

• Graduate of George Washington University with over 13 years of experience in brand building and development.

• Led the company's innovation agenda, introducing successful brands like Cake Up and Smile.

Zahid Iqbal – Chief Operating Officer

• Over 26 years in marketing, trade marketing, international business, and human resources.

• Instrumental in driving operational excellence and fostering a high-performance culture at EBM.

Kashif Ijaz – Director Finance & Legal

• Two decades of expertise in financial operations, planning, strategy management, taxation, audit, compliance, and IT.

• Steering the business toward sustainable growth and leading the legal, corporate affairs, and government relations departments.

Faisal Razi – Director Marketing

• Over two decades of leadership across Pakistan and the MENA region in various FMCG sectors.

• Crafted commercial strategies rooted in holistic category thinking and strong consumer insights to deliver consistent business impact.

Faheem Ahmed Khan – GM Supply Chain & QA

• 22 years of diverse experience in treasury, accounts, and supply chain.

• Building a new bridge to success at the EBM Supply Chain unit with strategic development and integration of logistics, warehousing, procurement, customer service, and S&OP.

Abdul Ghaffar Katiya – Director Research & Development

• Over four decades of experience in product development, quality assurance, and technology.

• Led the development of some of Peek Freans’ most iconic biscuit brands and continues to strengthen the company's institutional knowledge with his vast experience.

Market Insights and Competitor Profile

Market Size: The Pakistani biscuit and cake market is valued at approximately $1 billion, with a steady growth rate of 5% annually.

Growth Potential: Increasing urbanization and changing consumer lifestyles are driving demand for convenient and ready-to-eat snack products.

Industry Trends: A shift towards healthier snack options, including low-sugar and high-fiber biscuits, is evident.

Competitor Analysis:

• Britannia Industries Limited:

• Diverse biscuit and bakery products.

• Advanced baking and packaging technologies.

• Strong brand presence and extensive distribution network in South Asia.

• Unilever Pakistan Foods Limited:

• Biscuits, ice cream, and other FMCG products.

• Innovative product development and marketing strategies.

• Established brands with a significant market share in the snack segment.

Strategic Collaborations and Partnerships:

• Collaboration with the World Food Programme to produce energy-rich biscuits for food emergencies.

• Research partnerships with the Pediatrics Department at a leading university hospital on the nutritional needs of women and infants.

Operational Insights:

• Strategic focus on maintaining product quality, expanding distribution channels, and innovating to meet consumer preferences.

• EBM holds a leading position in the domestic market with a growing presence in export markets.

• Competitive advantages include strong brand recognition, an extensive product portfolio, and a commitment to quality and innovation.

Strategic Opportunities and Future Directions:

• Expansion into health-conscious product lines such as low-sugar, high-fiber, and gluten-free biscuits to cater to health-conscious consumers.

• Geographical expansion targeting Middle Eastern and Asian export markets.

• Implementation of sustainability initiatives including eco-friendly packaging and sustainable sourcing practices.

Social Media Profiles

• Facebook: English Biscuit Manufacturers

• Instagram: ebmglobal

• LinkedIn: English Biscuit Manufacturers (Pvt.) Limited