eddii Company Profile

Background

Overview

Founded in 2018, eddii is a digital health company dedicated to transforming diabetes management through an engaging, gamified platform. The company's mission is to motivate individuals living with diabetes to monitor their health daily and adhere to healthy routines by providing a fun, supportive, and educational interface. By integrating real-time data from Continuous Glucose Monitors (CGMs) with interactive features, eddii aims to enhance user engagement and improve health outcomes.

Key Strategic Focus

Core Objectives

Humanizing Diabetes Management: Developing a virtual health companion that offers real-time feedback and support.

Gamification: Incorporating games and rewards to encourage consistent health monitoring.

Education: Providing users with educational content to better understand and manage their condition.

Primary Markets

Initially targeting children with Type-1 diabetes and their families, eddii has plans to expand into the adult market, aiming to serve a broader demographic.

Financials and Funding

Funding History

Seed Round (August 2023): Raised $2.5 million led by Kapor Capital, with participation from Atento Capital, MedMountain Ventures (MMV), StartUp Health, and angel investors.

Utilization of Capital

The funds are intended to enhance the app's features, expand market reach, and support the development of new functionalities, including virtual care services.

Pipeline Development

Product Development

Clinical Trial: Conducted a randomized controlled trial with 92 children using Dexcom CGMs, resulting in a 5% improvement in Time In Range (TIR), equating to approximately 1.5 additional hours per day of optimal glucose levels.

Expansion Milestones

State Launches:

September 2023: Oklahoma.

October 2023: Texas.

November 2023: Arkansas, Louisiana, Nebraska, and Kansas.

December 2023: Iowa, South Dakota, North Dakota, Minnesota, Wisconsin, Michigan, Ohio, Indiana, Illinois, and Missouri.

December 2023: Nationwide availability.

Technological Platform and Innovation

Proprietary Technologies

Virtual Health Companion: An in-app character that interacts with users, providing personalized feedback and support.

Scientific Methodologies

Gamification: Utilizing game mechanics to encourage consistent health monitoring and engagement.

AI-Driven Capabilities

AI-Enabled Conversations: (Upcoming) Implementing AI to facilitate interactive dialogues, enhancing user experience and support.

Leadership Team

Farhaneh Ahmadi, PhD: Co-Founder and Chief Executive Officer. Holds a PhD in Biochemistry from Cambridge and an MBA from Harvard. Lives with Type-1 diabetes, bringing personal insight into the company's mission.

Alonso Lucero: Co-Founder and Chief Operating Officer. Over 10 years of experience in healthcare strategy and operations. Holds a BA in Mathematics, a Master's in Operations Research and Information Engineering from Cornell, and an MBA from Harvard.

Dr. Kristen Mengwasser, MD, PhD: Chief Medical Officer. Graduate of the MD-PhD program at Harvard Medical School, with a residency in internal medicine at Brigham & Women's Hospital.

Pratik Patel: Chief Technology Officer. Formerly at AWS, with a dual master's degree in Computer Science and Computer Engineering from Rensselaer Polytechnic Institute.

James Northcutt: Chief Marketing Officer. Experience with brands like Hello Kitty and Hot Wheels. Holds an MBA from Vanderbilt University's Owen Graduate School of Management.

Leadership Changes

Pratik Patel: Appointed as Chief Technology Officer in June 2023.

Competitor Profile

Market Insights and Dynamics

The diabetes management app market is experiencing significant growth, driven by increasing prevalence of diabetes and the demand for innovative management solutions.

Competitor Analysis

mySugr: Offers a diabetes management app focusing on logging and tracking blood sugar levels.

Glooko: Provides a platform for diabetes data management, integrating with various devices.

One Drop: Delivers a comprehensive diabetes management solution with coaching and data tracking.

Livongo: Offers a connected platform for chronic condition management, including diabetes.

Strategic Collaborations and Partnerships

Dexcom: Established a real-time API partnership to integrate Dexcom CGM readings into the eddii app, enhancing real-time glucose monitoring capabilities.

StartUp Health: Joined StartUp Health's Type-1 Diabetes Moonshot, aligning with a global network focused on health innovation.

Operational Insights

Competitive Advantages

User Engagement: The gamified approach differentiates eddii from traditional diabetes management apps, potentially leading to higher user retention.

Clinical Validation: Demonstrated improvement in TIR through clinical trials adds credibility to the platform's effectiveness.

Strategic Opportunities and Future Directions

Adult Market Expansion: Plans to extend services to adults with diabetes, broadening the user base.

Virtual Care Services: Upcoming features include the ability for users to schedule appointments with licensed pediatric endocrinologists directly through the app.