Company Research Report: EDITED
Company Overview
- Name: EDITED
- Mission: To empower brands and retailers with real-time decision-making capabilities through AI-driven retail intelligence, enabling them to drive profit and inspire customers.
- Founded: No information is available.
- Founders: No information is available.
- Key People:
- Doug Kofoid, Chief Executive Officer
- Mike MacKeen, Chief Financial Officer
- Marty Siewert, Chief Revenue Officer
- Shellie Vornhagen, Chief Marketing Officer
- Brian Tomz, Chief Product Officer
- David Hartig, Chief Technology Officer
- Michael Ross, Chief Retail Scientist
- Charlotte Crowe, Vice President of People Operations
- Headquarters:
- London: 26-27 Hatton Garden, London, EC1N 8BR, UK
- New York: 27 E 28th, New York, NY 10016, US
- Sofia: Cherni vrah 47A bld., Sofia, 1000, BG
- Number of Employees: No information is available.
- Revenue: No information is available.
- Company Known For: Leading global retail intelligence platform providing AI-driven insights to optimize retail profitability and strategy.
Products
1. EDITED Market™
- Description: Provides access to the largest source of competitive market data to make customer-focused decisions.
- Key Features:
- Compare assortment to competitors.
- Optimize inventory across ranges.
2. EDITED Digital™
- Description: Connects and analyzes data to drive conversions and customer engagement.
- Key Features:
- Identifies action candidates across business processes.
3. EDITED Omni™
- Description: Offers a holistic view of business performance across channels.
- Key Features:
- Breaks down data silos.
4. EDITED Research™
- Description: Provides retail reports to help stay informed on market trends.
- Key Features:
- Access hundreds of reports yearly.
5. EDITED Signal™
- Description: Automation tool for product sorting, stock, pricing actions.
- Key Features:
- Increases agility and productivity.
6. EDITED Match™
- Description: Advanced product matching tool for monitoring market competition.
- Key Features:
- Find exact or similar product matches.
7. EDITED Overlay™
- Description: Chrome extension for overlaying KPIs on e-commerce platforms.
- Key Features:
- Empowers fearless decisions with direct KPI visibility.
8. EDITED Data™
- Description: Feeds market data into enterprise data lakes.
- Key Features:
- Accessible from various BI tools.
9. EDITED Messaging™
- Description: Analyzes competitor promotions and marketing messaging.
- Key Features:
- Heatmap analysis tool.
Recent Developments
- Recent Developments:
- EDITED was named 2024 "Overall RetailTech Company of the Year" by RetailTech Breakthrough Awards.
- Announcement of Mike MacKeen as Chief Financial Officer.
- Michael Alter was appointed as the new Board Chairman.
- Launch of the Education Partner Program.
- New Products Launched:
- Enhanced functionality within the Beauty vertical solution.
- Updated product, EDITED Match™.
- New Features Added:
- AI summary feature added to myEDITED™ interface for automatic insights generation.
- Partnerships:
- Partnership with One Tree Planted to aid reforestation efforts.
- Enhanced rebranding with a new website, logo, and podcast series launch.
This comprehensive view of EDITED provides insights into its strategic operations and recent advancements in retail intelligence.
