Company Profile: Edoofa

Background

Edoofa, established in 2017, is an educational technology company headquartered in Gurugram, India. The company is dedicated to making higher education accessible, affordable, and employment-oriented for international students, particularly from Africa. Edoofa offers comprehensive services, including career counseling, university application guidance, visa assistance, and support to help students secure scholarships and employment opportunities in India.

Key Strategic Focus

Edoofa's strategic focus centers on:

Accessibility: Providing career counseling, university application assistance, and visa support to facilitate students' educational journeys in India.

Affordability: Offering scholarship support and the 'Earn While You Learn' program to enable students to finance their education through internships and part-time jobs.

Employability: Equipping students with 21st-century digital skills, industry exposure, and a strong portfolio through the Career Development Cell (CDC), enhancing their job prospects upon graduation.

Financials and Funding

Edoofa has achieved 84 consecutive months of profitability, with monthly revenues around ₹1 crore. The company has maintained a bootstrapped approach, avoiding external funding to date. This financial strategy has fostered a culture of ownership and accountability among team members.

Pipeline Development

Edoofa's pipeline development focuses on:

Scholarship Programs: Identifying meritorious students and securing scholarships to make education affordable.

Skill Enhancement: Providing additional training to enhance skills and make students employable.

Industry Exposure: Assisting students in securing internships and part-time jobs for affordable education.

Technological Platform and Innovation

Edoofa leverages several technological platforms and innovations:

Career Counseling Platform: An online chat-based system offering free career counseling to guide students in course selection based on their interests and goals.

Earn While You Learn Program: A program that connects students with internships and part-time job opportunities, allowing them to earn scholarship credits applicable to their tuition fees.

Career Development Cell (CDC): A cell that imparts 21st-century digital skills, facilitates internships, and helps build a strong portfolio for students.

Leadership Team

Edoofa was founded by Angad Singh and Avreen Singh in 2017. Angad Singh serves as the Co-Founder and CEO, while Avreen Singh holds the position of Co-Founder. Under their leadership, Edoofa has grown to become a leading platform for African students seeking higher education in India.

Competitor Profile

Market Insights and Dynamics

The market for international student mobility, particularly from Africa to India, is expanding. India's affordable tuition fees, English-speaking environment, and diverse cultural experiences make it an attractive destination for African students. Edoofa's focus on accessibility, affordability, and employability aligns with the growing demand for quality education and career opportunities among African youth.

Competitor Analysis

Edoofa operates in a competitive landscape with several organizations offering similar services:

OBENEF: Provides education and content services, focusing on content delivery in the education sector.

Edooket: An educational technology company offering various services in the education sector.

Edoria: Provides educational services and solutions.

Edoofa differentiates itself by offering a comprehensive suite of services tailored to African students, including career counseling, scholarship assistance, and the 'Earn While You Learn' program, which are not commonly provided by its competitors.

Strategic Collaborations and Partnerships

Edoofa has established partnerships with over 250 prestigious institutions across India, facilitating access to quality education for international students. These collaborations enable Edoofa to offer a wide range of programs and scholarships, enhancing its value proposition to students.

Operational Insights

Edoofa's operational strategy emphasizes:

Student-Centric Approach: Focusing on the unique needs of African students to provide tailored support and services.

Comprehensive Support: Offering end-to-end assistance, from career counseling to post-graduation employment opportunities.

Cultural Integration: Facilitating a smooth transition for students into Indian culture and academic life, ensuring a supportive environment away from home.