EduAid Learning for all... - Comprehensive Analysis Report

Summary

EduAid Learning for all... (eduaid.co.in) is an India-based ed-tech venture founded in 2018 by Mr. Samujjal Barooah, Mr. Vineet Soni, and Mr. Himadri Borpuzari. Registered as SIQES EDUAID LLP, it is a spin-off from the SHASS group. The company's mission is to make quality education accessible to everyone, particularly in Northeast India, by revolutionizing learning through technology and empowering both students and educators. It aims to bridge learning opportunity gaps and foster academic excellence and holistic growth for school students. EduAid is a significant player in delivering technology-driven, personalized online coaching solutions for K-12 students across India, with a strong focus on underserved regions.

1. Strategic Focus & Objectives

Core Objectives

• Deliver Quality Education: Provide high-quality online coaching to school students, enhancing academic performance.

• Accessibility: Make quality education accessible to every student, regardless of location, especially targeting the Northeast of India.

• Bridge Learning Gaps: Utilize technology to create a dynamic and inclusive learning environment that addresses disparities in educational resources.

• Empower Learners and Educators: Foster curiosity, academic excellence, and holistic growth for students while providing tools for educators.

Specialization Areas

• Online Coaching for K-12: Specializes in providing online learning solutions for school students from classes 9 to 12.

• Personalized Learning: Leverages complex algorithms to adapt content to individual student needs, learning styles, and paces.

• Multilingual Content: Offers courses in both English and vernacular mediums (e.g., Assamese, Bengali) to cater to diverse linguistic backgrounds.

• Interactive Learning: Integrates gamification, live classes, interactive video lectures, and real-time doubt-solving.

Target Markets

• Primary Market: School students in Assam and other regions of Northeast India.

• Secondary Market: Potentially other school students across India, with a long-term vision for global accessibility.

• Focus is on students following CBSE and State Board syllabi.

2. Financial Overview

EduAid Learning for all... is an unfunded company based in Guwahati, India, founded in 2019. There is no publicly available information regarding specific funding rounds, total funds raised, notable investors, or revenue details.

3. Product Pipeline

Key Products/Services

• Mobile-Based Learning Platform:

• Description: A comprehensive learning application for Android devices, continuously updated (e.g., recent version 25.08.31).

• Development Stage: Actively enhancing and expanding.

• Target Market/Condition: School students from classes 9 to 12 preparing for CBSE and AHSEC (Assam Higher Secondary Education Council) Board exams. Specific content for Class 10 is prioritized.

• Expected Timeline: Ongoing updates and content expansion.

• Key Features & Benefits:

• Interactive video lectures and live classes.

• Live quizzes, games, and dynamic leaderboards for gamified learning.

• Unlimited tests and practice sessions, including solved papers.

• Live doubt-solving sessions with mentors and a dedicated "Ask A Doubt" feature for real-time query resolution.

• User-friendly interface and progress tracking.

• Cost-effective, reducing reliance on physical textbooks.

• Offers content in English and vernacular languages.

• EduAid Tablet:

• Description: An 8-inch tablet preloaded with educational resources.

• Development Stage: Available.

• Target Market/Condition: Students seeking a portable and uninterrupted learning experience.

• Expected Timeline: Currently offered as part of the learning solutions.

• Key Features & Benefits:

• Portable learning device.

• Locked mode for uninterrupted access to educational content.

• Reduces the need for physical learning materials.

4. Technology & Innovation

Technology Stack

• Core Platforms & Technologies: Mobile-based learning platform (Android).

• Proprietary Developments:

• Complex Algorithms: Used for personalized learning, adapting to individual student needs, styles, and paces.

• Gamification Engine: Integrates interactive quizzes, games, and dynamic leaderboards to enhance engagement and motivation.

• Multilingual Content Delivery System: Enables courses to be offered in both English and vernacular mediums.

• Progress Tracking & Live Assessment Tools: Proprietary methods for monitoring student performance and providing real-time feedback.

• Scientific Methodologies: Emphasis on fostering curiosity through well-equipped video lectures and interactive learning sessions.

• Technical Capabilities:

• Interactive video lectures and live classes.

• Real-time doubt-solving via live sessions and a dedicated "Ask A Doubt" feature.

• Extensive practice test banks and solved papers.

• Secure and uninterrupted portable learning via the EduAid Tablet.

5. Leadership & Management

Executive Team

• Mr. Samujjal Barooah: Co-founder of EduAid Learning for all...

• Mr. Vineet Soni: Co-founder of EduAid Learning for all...

• Mr. Himadri Borpuzari: Co-founder of EduAid Learning for all...

EduAid Learning for all... (SIQES EDUAID LLP) is a startup spin-off from the SHASS group, a conglomerate with a 30-year history in construction and real estate. However, specific professional backgrounds and notable achievements of the co-founders prior to EduAid are not publicly detailed.

6. Social Media Presence and Engagement

Digital Footprint

EduAid Learning for all... maintains an active presence across several social media platforms:

• YouTube: Shares video lectures, interactive learning content, and full chapters for subjects like mathematics and science for Class 10. Content is available in multiple languages, including Assamese and Bengali, aiming to foster curiosity and deepen understanding.

• Facebook: Used for engaging with the community, sharing updates, and promoting learning initiatives.

• Instagram: Utilized for visual content and community interaction, reinforcing brand messaging.

Brand Messaging and Positioning

The company's messaging consistently highlights:

• Accessible, quality education for all.

• Personalized learning experiences.

• Leveraging technology to make learning engaging and effective.

Community Engagement Strategies

EduAid encourages direct interaction with its audience:

• Offering free demo sessions to prospective students.

• Providing support channels for queries and assistance.

• Engaging through comments and direct messages on social platforms.

Their social media activities underscore a commitment to making education available and understandable, with a clear focus on empowering students through digital means.

7. Competitive Analysis

Major Competitors

EduAid Learning for all... operates in the highly competitive Indian ed-tech landscape, specifically targeting K-12 students for mobile-based learning solutions. As of September 2025, the company faces approximately 1523 active competitors in this segment.

• Abwaab: An online learning platform with a focus on video lessons, practice, and assessments.

• Cambium Learning: A global education company offering various learning solutions, including digital platforms.

• Zenius: An Indonesian ed-tech company providing online learning experiences. While Zenius is based in Indonesia, the competitive landscape often includes companies with similar digital learning models that could influence market dynamics indirectly or through technology trends.

8. Market Analysis

Market Overview

The ed-tech market in India, particularly for K-12 segments, is experiencing significant growth. This growth is fueled by several factors, including increasing internet penetration across the country, the widespread adoption of digital learning tools, and a sustained demand for supplementary education to complement traditional schooling.

Growth Potential

• Digital Adoption: The rising accessibility and affordability of smartphones and internet services are driving more students and educators towards online learning platforms.

• Demand for Supplementary Education: Parents and students increasingly seek advanced tools and personalized instruction beyond what conventional schooling offers.

• Policy Support: Government initiatives promoting digital education and infrastructure further bolster market expansion.

Key Market Trends

• Accessibility: Emphasis on delivering education that can be accessed from anywhere, at any time.

• Personalized Learning Experiences: A strong trend towards customized learning paths that adapt to individual student needs and paces, a core offering of EduAid.

• Cost-Effectiveness: Digital platforms are often favored for their potential to offer quality education at a lower cost compared to traditional private tutoring or coaching centers.

• Integration of Interactive Content: A key driver is the use of gamification, multimedia, and live interactive sessions to make learning more engaging and effective.

• Live Online Classes: The demand for real-time interaction with instructors and peers contributes significantly to market dynamics.

Market Challenges and Opportunities

• Challenges: Competition from numerous established and new players, ensuring sustained internet connectivity in remote areas, and digital literacy disparities among students and parents.

• Opportunities: Untapped markets in rural and underserved regions, the potential for expansion into new academic subjects or competitive exam preparation, and continuous innovation in AI-powered learning and immersive technologies.

9. Operational Insights

EduAid Learning for all... actively addresses the unique educational needs within its target markets.

• Current Market Position: EduAid distinguishes itself by specifically focusing on providing quality online coaching to students in the Northeast of India, a region historically underserved in terms of advanced educational resources. Its offering of courses in vernacular mediums alongside English significantly enhances its relevance and accessibility in these areas.

• Competitive Advantages:

• Regional Focus: Tailored content and linguistic support for the Northeast Indian market.

• Personalized Learning: Utilizes complex algorithms to customize learning journeys for individual student needs, styles, and paces.

• Engaging Content: Integration of gamified elements like interactive quizzes, dynamic leaderboards, and multimedia content enhances engagement and motivation.

• Comprehensive Support: Offers 24/7 mentor support, live doubt-solving sessions, and a dedicated "Ask A Doubt" feature for real-time query resolution.

• Innovative Tools: Provides the 8-inch EduAid Tablet with preloaded resources for portable, uninterrupted learning.

• Cost-Effectiveness: Aims to be a more affordable alternative to traditional educational methods.

• Operational Strengths:

• Strong emphasis on technology-driven personalized education.

• Ability to deliver content in multiple languages.

• Holistic approach to student support, from interactive lessons to doubt clearing.

• Strategic use of hardware (EduAid Tablet) to broaden access and improve the learning experience.

• Areas for Improvement: While not explicitly stated, continuous updates and expansion indicate a proactive approach to evolving and potentially addressing further market needs and technological advancements.

10. Future Outlook

Strategic Roadmap

EduAid's strategic roadmap centers on sustained growth and platform enhancement, demonstrating a clear vision for its future.

• Planned Initiatives: The company plans to continue enhancing its technology-driven learning platform, with an ongoing focus on developing its mobile app and introducing new features.

• Growth Strategies: Key growth strategies include expanding its course offerings, leveraging cutting-edge tools and methodologies to further revolutionize learning, and empowering both learners and educators.

• Expansion Opportunities: EduAid aims to expand its reach, with a stated ambition to make quality education accessible to students "anywhere in the world," indicating potential geographical expansion beyond its current primary focus in India.

• Future Challenges and Mitigation Strategies: Anticipated challenges include intense competition in the ed-tech market and the need to continuously innovate to stay ahead. Mitigation strategies involve persistent development of personalized, engaging, and cost-effective learning solutions, along