Company Research Report: Efficacy Worldwide

Company Overview

• Name: Efficacy Worldwide

• Mission: To make a meaningful impact in marketing by building lasting connections through strategic media buying and targeted digital campaigns.

• Founded: 2021

• Founders: Vishnu Sharma (Founder & CEO), Sapna Sharma (Co-founder & CBO)

• Key People:

• Vishnu Sharma - Founder & CEO

• Sapna Sharma - Co-founder & CBO

• Karishma Sharma - Sr. VP, Business Development & Influencer Marketing All India Head

• Ravindra Singh - Sr. VP, Branch Head North & East and delivery lead National

• Headquarters: 5th Floor, Plot no 82, Sector-44, Gurgaon-122003, Haryana, India

• Number of Employees: No specific number is provided, general expertise includes Marketing Experts, digital strategists, project managers, creative geniuses, content experts, and tech wizards.

• Revenue: No information is available

• Notable For: Known for strategic media campaigns and leveraging technology such as their DSP (EfficacyAd.), SaaS influencer tools, and an NFT marketplace among others.

Products

Efficacy Worldwide offers a range of marketing services:

1. Performance Marketing:

• High-level Description: Specializes in creating data-driven marketing campaigns.

• Key Features: Focus on data and insights to optimize marketing effectiveness.

2. Digital Marketing:

• High-level Description: Central aspect of their mission, leveraging digital platforms.

• Key Features: Comprehensive strategies across digital channels.

3. Social Media Marketing:

• High-level Description: Strategic use of social media platforms.

• Key Features: Dynamic engagement strategies and authentic brand storytelling.

4. OOH & Experiential Marketing:

• High-level Description: Strong focus on Out-Of-Home and experiential marketing.

• Key Features: Innovative ways to engage physical audience spaces.

5. Influencer Marketing:

• High-level Description: Utilizes influencers for authentic storytelling.

• Key Features: Broad network of influencers; use of proprietary SaaS tools.

6. ATL Media Planning & Buying:

• High-level Description: Plans the strategic delivery of advertisements.

• Key Features: Optimization of how, when, and where advertisements are delivered.

Recent Developments

• New Appointments:

• Appointed as the Agency of Record for Hero Cycles; tasked with elevating Hero Cycles’ brand presence through comprehensive marketing solutions.

• Awards:

• Won two Gold Awards at the #ImpactDigitalInfluencerAwards2022 for the campaign #LadkiChalaRahiHai for Hero MotoCorp in the categories of Best Automobile Campaign and Best Cause-Led Campaign.

• Expansion Initiatives:

• Expanded presence in India and entered the Singapore market, aligning with their vision for global market leadership.

• Acquisitions:

• Acquired Black Panther Advertising Pvt. Ltd. in 2021, enhancing capabilities and reach within the industry.

• Strategic Partnerships:

• Known for partnerships with brands such as Kohler, Rado, Omega, Hero Motocorp, LG India, and government organizations like MCD and NFDC, among others.

Conclusion

Efficacy Worldwide is a driven advertising and marketing company focusing on innovative and impactful marketing strategies. With a strong foundation in digital media, strategic planning, and use of technology, Efficacy Worldwide continues to expand its presence and influence in the marketing industry.