eHealthcare Solutions Company Profile

Background

eHealthcare Solutions (EHS), established in 1999, is a pioneering digital advertising network specializing in the healthcare and pharmaceutical sectors. The company's mission is to connect niche healthcare audiences with pharmaceutical and healthcare brands through exclusive partnerships with over 85 leading healthcare publishers, medical societies, and associations. EHS has spent over two decades refining its ad-serving and audience-targeting capabilities to provide a best-in-class experience for marketers, advertisers, and publishers.

Key Strategic Focus

EHS's strategic focus centers on delivering meaningful engagement with high-value target audiences across the digital healthcare landscape. The company offers a comprehensive suite of custom digital solutions, including:

EHSX: Private Digital Ad Exchange: A premium programmatic exchange tailored for healthcare and pharmaceutical marketers.

Ad Serving & Audience Targeting: Utilizing advanced technologies to deliver messages with pinpoint accuracy.

FocalPoint Geo-Medical Targeting: Precision targeting based on geographic and medical data.

Authenticated Prescriber Targeting: Ensuring messages reach verified healthcare professionals.

Contextual Engine: Keyword and page targeting for relevant content delivery.

Custom Digital Programs: Development of microsites, native content infusion, gamification, and more to modify customer behavior and promote engagement.

Financials and Funding

EHS has demonstrated consistent financial growth since its inception. The company has raised a total of $105,000 in funding and reports annual revenues of approximately $5.8 million.

Technological Platform and Innovation

EHS leverages a robust technological infrastructure to enhance its service offerings. Key components include:

Amazon EC2: Cloud infrastructure computing for scalable and reliable services.

Cloudflare: Content delivery network and security services to optimize performance.

WordPress: Content management system for flexible and user-friendly website management.

Google Analytics: Web analytics service to track and report website traffic.

Apache HTTP Server: Web server software for delivering web content.

Leadership Team

R.J. Lewis: Founder and CEO

R.J. Lewis founded EHS in 1999, bringing extensive experience in marketing and information systems. He co-authored "RESULTS: The Future of Pharmaceutical & Healthcare Marketing" and has been recognized in the PharmaVOICE 100 list of inspiring leaders in life sciences.

David Elkins: Executive Vice President of Sales and Account Management

With a background in digital media sales and leadership roles at Yahoo!, Sony Digital, and TripAdvisor, David oversees EHS's advertising operations and key business partnerships.

Selman Gozaydin: Vice President of Finance & HR

Selman manages the company's financial functions and human resources activities, bringing over 20 years of multinational experience in financial management and corporate strategy.

Competitor Profile

Market Insights and Dynamics

The digital healthcare advertising market is experiencing significant growth, driven by the increasing demand for targeted marketing solutions in the healthcare sector. EHS operates within this dynamic landscape, offering specialized services that cater to the unique needs of healthcare marketers.

Competitor Analysis

Key competitors in the digital healthcare advertising space include:

Healthgrades: Provides information about physicians, hospitals, and health care providers, offering marketing solutions to healthcare professionals.

Surescripts: Focuses on health information network services, including electronic prescribing and health information exchange.

athenahealth: Offers cloud-based services for healthcare providers, including electronic health records and revenue cycle management.

Doximity: A professional network for physicians, offering marketing and recruitment solutions.

Phreesia: Provides patient intake management solutions, including marketing services for healthcare providers.

RedBrick Health: Specializes in health engagement and behavior change solutions.

Intelligent InSites: Offers real-time operational intelligence solutions for healthcare facilities.

WebMD: Provides health information services and marketing solutions to healthcare professionals and consumers.

Strategic Collaborations and Partnerships

EHS has established significant partnerships to enhance its market position and service offerings:

American Diabetes Association (ADA): A multi-year collaboration aimed at connecting healthcare brands with audiences interested in diabetes-related information.

Tap Native: An exclusive partnership with the leading native ad platform focused on health, medicine, and wellness, expanding EHS's capabilities in native advertising.

Operational Insights

EHS differentiates itself through its exclusive relationships with leading healthcare publishers and its commitment to delivering customized digital solutions. The company's focus on advanced targeting technologies and programmatic advertising positions it competitively within the digital healthcare advertising market.

Strategic Opportunities and Future Directions

EHS is poised to capitalize on the growing demand for targeted digital advertising in the healthcare sector. By continuing to innovate its technological platforms and expanding strategic partnerships, the company aims to enhance its service offerings and strengthen its market position.