ehfaaz Research by SuperAGI

Ehfaaz Company Profile

Background

Overview

Ehfaaz, derived from the Arabic word "Hafez" meaning "to protect," is a Dubai-based company dedicated to transforming discarded resources into innovative products, challenging the traditional concept of waste. Established in 2018, Ehfaaz operates as a high-tech recycling center focused on organic waste transformation into compost. The company envisions providing the UAE market with viable, economical, innovative, and sustainable alternatives to divert waste materials from landfills and incineration.

Mission and Vision

Ehfaaz's mission is to continuously provide top-quality recycled materials to consumers, fostering a positive perception of using recycled products. Their vision is to create and simplify recycling solutions within the UAE to protect and recover resources, aiming to divert over 50% of waste from landfills.

Industry Significance

As a trailblazer in the circular economy, Ehfaaz specializes in cutting-edge solutions for resource-intensive industries such as consumer goods. Their advanced closed-loop resource recovery ecosystem is designed to significantly reduce waste management costs and environmental impact while transforming discarded materials into valuable resources. By harnessing proprietary technologies, data analytics, and strategic partnerships, Ehfaaz is reshaping the landscape of waste management and recycling.

Key Strategic Focus

Core Objectives

Resource Recovery: Prioritize the recovery of resources through advanced recycling techniques.

Closed-Loop Systems: Establish systems with industries for continuous material reuse.

Community Engagement: Foster partnerships to engage communities in sustainable practices.

Innovation: Invest in cutting-edge technology to enhance recycling efficiency.

Areas of Specialization

Organic Waste Transformation: Convert food waste into compost and animal feed.

Product Repurposing: Transform expired consumer goods into industrial cleaners and other products.

Data Analytics: Provide real-time Environmental, Social, and Governance (ESG) data to clients.

Key Technologies Utilized

Rapid Composting Technology: Converts food waste into high-quality compost within 24 hours.

Ethanol Extraction: Extracts ethanol from soft drinks for use in industrial applications.

Data Analytics Platforms: Offer clients insights into waste management strategies and environmental impact.

Primary Markets Targeted

Consumer Goods Industry: Assist brands in reducing waste and emissions.

Municipalities: Collaborate with cities to implement sustainable waste management solutions.

Institutions: Provide services to institutions aiming to achieve sustainability goals.

Financials and Funding

Funding History

Ehfaaz has secured funding through various rounds, including a notable investment from the Orange Corner Innovation Fund (OCIF) in the UAE, amounting to $100,000 in September 2023.

Utilization of Capital

The capital raised is intended to support the scaling of Ehfaaz's recycling operations, enhance technological capabilities, and expand their market reach to further their mission of promoting a circular economy.

Pipeline Development

Key Pipeline Candidates

Reproco: A fully recycled car wash product made from consumer shampoos and conditioners, launched in January 2023.

Refeed: Conversion of food waste into nutritious animal feed and compost.

Reimagine: Upcycled products and design collaborations, including home décor, fashion, and accessories.

Stages of Development

Reproco: Launched commercially in January 2023.

Refeed and Reimagine: Ongoing development with plans for market introduction in the near future.

Target Conditions

Reproco: Addressing the need for sustainable car wash solutions.

Refeed: Tackling food waste and providing alternative animal feed sources.

Reimagine: Promoting sustainable consumption through upcycled products.

Anticipated Milestones

Reproco: Expansion into additional markets post-launch.

Refeed and Reimagine: Product launches and partnerships with retailers and businesses.

Technological Platform and Innovation

Proprietary Technologies

Rapid Composting Technology: Enables the conversion of food waste into compost within 24 hours.

Ethanol Extraction Process: Extracts ethanol from soft drinks for industrial use.

Significant Scientific Methods

Data Analytics Platforms: Provide clients with insights into waste management strategies and environmental impact.

Sustainability Workshops: Educate businesses and communities on sustainable practices.

Leadership Team

Key Executives

Aliyu Mohammed Ali: Co-Founder and CEO. Aliyu has been recognized for advancing circular economy innovation across the MENA region, receiving the 2025 P&G Alumni Early Achievement Award.

Muhammad Danbappa: Co-Founder and Chief Commercial Officer.

Professional Backgrounds

Aliyu Mohammed Ali: With a background in sustainability and circular economy practices, Aliyu has been instrumental in establishing Ehfaaz as a leader in the field.

Muhammad Danbappa: Brings expertise in business development and commercial strategy, contributing to Ehfaaz's growth and market presence.

Key Contributions

Aliyu Mohammed Ali: Led the development of Ehfaaz's innovative recycling solutions and established strategic partnerships.

Muhammad Danbappa: Oversees commercial operations, driving business growth and client engagement.

Competitor Profile

Market Insights and Dynamics

The recycling and circular economy sector in the UAE is experiencing growth, driven by increasing environmental awareness and government initiatives promoting sustainability. Ehfaaz's innovative approach positions it as a key player in this evolving market.

Competitor Analysis

Bee'ah: A leading environmental management company in the UAE, focusing on waste management and recycling services.

Blue Diamond Recycling: Specializes in electronic waste recycling and data destruction services.

Strategic Collaborations and Partnerships

Ehfaaz collaborates with various businesses and communities to implement sustainable waste management solutions, including partnerships for product development and recycling initiatives.

Operational Insights

Ehfaaz differentiates itself through its comprehensive suite of services, including B2B secure brand protection, repurposed cleaning products, food waste conversion, and upcycled product sales. This holistic approach provides a competitive edge in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expansion of Services: Introduce additional upcycled products and recycling solutions.

Market Penetration: Expand operations to other regions within the UAE and the broader MENA region.

Technological Advancements: Invest in research and development to enhance recycling processes and product offerings.

Future Business Directions

Ehfaaz aims to solidify its position as a leader in the circular economy by continuously innovating and expanding its services, contributing to a sustainable future.

Opportunities for Expansion

Potential collaborations with international partners and entry into new markets present opportunities for growth and impact.

Positioning for Future Objectives

Ehfaaz's commitment to innovation, sustainability, and community engagement positions it well to achieve its future objectives and drive positive environmental change.