Company Research Report: Ekata, a Mastercard Company

Company Overview

• Name: Ekata, a Mastercard Company

• Mission: Be the global standard in digital identity insights with a primary focus on high scale/very low latency transaction processing, to combat cyber fraud and work toward a frictionless customer experience.

• Founded: Ekata was known as Whitepages Pro, which was part of Whitepages Inc. Before being rebranded as Ekata and later acquired by Mastercard.

• Key People: No specific names provided in the data.

• Headquarters: Seattle, Washington, USA

• Number of Employees: 201-500 employees

• Revenue: No revenue information is available.

• Known For: Ekata is renowned for its identity verification services, providing businesses with solutions to combat fraud, scams, and abuse while ensuring seamless transaction experiences.

Products

Identity Review 360

• Description: A solution for assessing identity risk with manual review, enabling the approval of more legitimate customers on a global scale.

• Key Features: Provides several search options with robust analytics, direct workflow integrations, and real-time data for manual review agents.

Transaction Risk API

• Description: An API that helps maximize approval rates and manage transaction fraud across the globe.

• Key Features: Offers a series of fraud detection filters and risk scores to manage approvals and detect fraud early in the transaction process.

Account Opening API

• Description: Facilitates onboarding more customers with higher confidence and lower friction, preventing fraud during the account creation process.

• Key Features: Uses machine learning to analyze identity elements and risk indicators to determine the legitimacy of applicants.

Address Risk API

• Description: Validates and assesses the risk of any address globally.

• Key Features: Provides metadata and risk signals associated with addresses to identify fraudulent activity patterns.

Phone Intelligence API

• Description: Verifies risk associated with a customer's phone number using metadata and activity details.

• Key Features: Offers carrier information, validity checks, prepaid account checks, and more to aid in fraud detection.

Recent Developments

• New Products Launched: The company continues to expand its product offerings in fraud prevention, particularly leveraging artificial intelligence for solutions like Scam Protect.

• New Features: Recent advancements include more precise machine learning models and global data analytics to enhance risk assessment capabilities.

• Partnerships: Ekata has established partnerships to extend its capabilities, most notably integrating with Persona to tailor verification flows as mentioned in a recent update.

Offices

• Seattle, Washington, USA

• Budapest, Hungary

• Amsterdam, Netherlands

• Singapore

Awards and Accolades

• Most Innovative Online Retail Risk Management Solution: Ekata APAC was honored with this award at the 2023 Australian Fraud Awards.

• FinTech of the Year: Recognized by AMTD DigFin in 2022.

Conclusion

Ekata, a Mastercard company, stands as a leader in Identity Verification Solutions, providing robust APIs and solutions for fraud detection and prevention across various industries, including eCommerce and financial services. The company's continuous innovation and strategic partnerships underscore its commitment to enhancing digital security and customer experiences globally.