Company Research Report: El Ganso
Company Overview
- Name: El Ganso
- Mission: To offer elegant, casual, and high-quality fashion at an affordable price. The company seeks inspiration from classics while creating something new and original. El Ganso aims to emphasize personality and provide a dose of optimism against the current.
- Founded: 2004
- Founders: Álvaro and Clemente Cebrián
- Key People: No specific key people mentioned apart from the founders.
- Headquarters: No information available
- Number of Employees: Over 600 as of 2012-2014.
- Revenue: No information available
- Known For: El Ganso is known for its fun, fresh, and original fashion style that breaks traditional patterns, providing a more laid-back yet chic look. It has a strong emphasis on sustainable fashion.
Products
- Product Range:
- Clothing and Accessories: The company offers a wide array of casual and formal wear, including sneakers, belts, socks, shirts, and jackets.
- High-Level Description & Key Features:
- Sneakers: Famously known for the Jeremy Stanford for El Ganso line, which became a staple for complementing El Ganso's look.
- Belts: Available in various styles, including elastic and woven, with various patriotic designs.
- Socks: Offered in a variety of stripe patterns.
- Garment Dyed Collection: Includes sweatshirts and t-shirts in multiple colors, notable for their garment-dyed finishes.
- Sustainability Focus: Over 80% of the collection is made with sustainable materials, working towards the goal of 100%.
Recent Developments
- New Products and Features:
- Recent focus on developing a sustainable capsule collection using natural indigo dye through a partnership with Tintoremus, aiming for full utilization of their natural dye by 2023.
- New Collaborations and Partnerships:
- Partnered with the Real Federación Española de Fútbol, contributing to a growth phase after a strategic recalibration in 2018-2019.
- Established collaborations with companies like Sepiia, Beston, and Aramon to promote sustainable fashion.
- Strategic Changes and Achievements:
- The company undertook significant restructuring in 2018-2019, returning the founding family to management control, focusing on sustainability and innovation.
- Expanded internationally in previous years, opening outlets in cities like Paris, Santiago de Chile, London, Lisbon, and more, growing to over 140 points of sale.
No other specific recent developments or revenue-related information is available.
