Company Research Report: Electrolux Group
Company Overview
- Name: Electrolux Group
- Mission: To reinvent lifetime taste, care, and wellbeing experiences for more enjoyable and sustainable living around the world.
- Founded: 1919
- Key People: Yannick Fierling (newly appointed President and CEO from January 1, 2025), Jonas Samuelson (current President and CEO, stepping down by the end of 2024).
- Headquarters: Stockholm, Sweden
- Number of Employees: 45,000
- Revenue: SEK 134 billion in 2023
- Known For: Leading global appliance company that shapes living for the better by focusing on sustainability and consumer-centric innovations.
Products
- Product Lines:
- Taste: Includes cookers, hobs, ovens, hoods, microwave ovens, refrigerators, and freezers.
- Key Features: AI-assisted cooking, CookSmart Touch Display, energy-saving functionalities.
- Care: Includes washing machines, tumble dryers, and dishwashers.
- Key Features: Energy-efficient models with AI technology for improved laundry care, the ability to detect fabric types and automatically adjust settings.
- Wellbeing: Includes vacuum cleaners, air-conditioning equipment, water heaters, heat pumps, and small domestic appliances.
- Key Features: Cordless cleaners with enhanced power, energy efficiency, and advanced air-filtration technologies.
Recent Developments
- New Products & Features:
- AEG Kitchen Range: Featuring AI TasteAssist for enhanced cooking precision.
- Smart Laundry Range: Focused on clothing longevity with high energy class ratings.
- Strategic Divestment: Agreed to divest the water heater business in South Africa for an enterprise value of approximately SEK 1.4 billion.
- Partnerships & Sustainability Efforts:
- Launch of the 50L Home pilot in Los Angeles focused on reducing household water consumption.
- Won Red Dot: Best of the Best award for new sustainable packaging design.
- Leadership Changes: Yannick Fierling appointed as new President and CEO, effective from January 1, 2025.
This report compiles available data to provide a current snapshot of Electrolux Group, its product offerings, strategic focus, and recent developments.
