Elegran | Forbes Global Properties

Background

Founded in 2008 by Michael Rossi, Elegran is a New York City-based real estate brokerage committed to "humanizing" the real estate experience. The company's mission revolves around three core principles: Motivation, Innovation, and Care. As the exclusive New York City member of Forbes Global Properties, Elegran leverages a global platform to connect discerning buyers and sellers with exceptional properties worldwide. The firm has been recognized for its innovative approach, including being named a 'Most Innovative Brokerage' by Inman.

Key Strategic Focus

Elegran's strategic focus centers on providing client-centered services through a team of dedicated advisors. The firm emphasizes personalized service, resulting in eight times more sales volume per agent than the industry average. By integrating advanced technologies and data-driven methodologies, Elegran streamlines the transactional process, significantly reducing a property's time on the market. The primary market focus is the New York City metropolitan area, catering to a diverse clientele, including renters, homebuyers, investors, and developers.

Financials and Funding

Elegran has demonstrated substantial growth in recent years. In 2019, the firm oversaw well over $500 million in sales volume, tripled its market share in 2020, and achieved over $1 billion in sales in 2021. Additionally, Elegran is a partner of RLTY Capital, a platform founded by Elegran principals that provides specialty funding for real estate agents and developers.

Technological Platform and Innovation

Elegran distinguishes itself through the integration of proprietary technologies and innovative methodologies:

• Proprietary Technologies: The firm has developed an award-winning proprietary marketing platform that streamlines the transactional process, significantly reducing a property's time on the market.

• AI-Driven Capabilities: In June 2023, Elegran expanded its partnership with LocalizeOS, an AI-based operating system for real estate. This collaboration enhances client engagement by proactively interacting with leads at scale, maximizing efficiency and productivity while maintaining control and transparency for the agent.

Leadership Team

Elegran's leadership team is composed of experienced professionals dedicated to the company's mission:

• Michael Rossi: Founder and CEO, Michael established Elegran in 2008 with a focus on motivation, innovation, and care. Under his leadership, the firm has achieved significant growth and recognition in the real estate industry.

• Jared Antin: Serving as Director of Sales, Jared was promoted to this role in January 2020. He is responsible for guiding agents through every aspect of the transaction process and helping them maintain a healthy work-life balance.

• Ben Willig: Appointed as Director of Sales in November 2020, Ben works alongside Jared Antin to support the sales management team, focusing on agent development and transaction processes.

Competitor Profile

Market Insights and Dynamics

The New York City real estate market is highly competitive, characterized by a diverse range of properties and a dynamic clientele. The market has seen fluctuations influenced by economic conditions, interest rates, and global events. Despite these challenges, firms like Elegran have demonstrated resilience and growth through innovation and client-focused strategies.

Competitor Analysis

Elegran operates alongside several prominent real estate firms in New York City:

• Douglas Elliman Real Estate: One of the largest residential real estate brokerage firms in the United States, offering a wide range of services and a substantial market presence.

• Compass: A technology-driven real estate company that provides agents with advanced tools and data analytics to enhance client service.

• Brown Harris Stevens: A luxury residential real estate firm with a long-standing history and a focus on high-end properties.

Elegran differentiates itself through its exclusive partnership with Forbes Global Properties, innovative use of technology, and a personalized approach to client service.

Strategic Collaborations and Partnerships

Elegran's strategic partnerships enhance its market position and service offerings:

• Forbes Global Properties: As the exclusive New York City member, Elegran benefits from Forbes' global reach and branding, connecting clients to luxury properties worldwide.

• LocalizeOS: The expanded partnership with LocalizeOS in 2023 integrates AI-driven engagement tools, allowing Elegran's advisors to proactively interact with clients and leads, thereby enhancing efficiency and client satisfaction.

Operational Insights

Elegran's operational strategy focuses on:

• Advisor Support: Providing dedicated support to advisors, enabling them to focus 90% of their time on clients.

• Marketing and Technology: Utilizing an in-house marketing team and proprietary platforms to streamline processes and enhance property visibility.

• Global Reach: Leveraging the Forbes Global Properties network to offer clients access to a curated collection of luxury homes worldwide.

Strategic Opportunities and Future Directions

Looking ahead, Elegran aims to:

• Expand Technological Integration: Continue enhancing AI and data-driven tools to improve client engagement and operational efficiency.

• Strengthen Market Position: Leverage strategic partnerships to solidify its presence in the luxury real estate market.

• Enhance Client Services: Focus on personalized, client-centered approaches to maintain high satisfaction and referral rates.

Contact Information

• Website: www.elegran.com

• LinkedIn: Elegran | Forbes Global Properties

• Instagram: @elegranrealestate

• Facebook: Elegran Real Estate

• Twitter: @ElegranNYC

• Medium: Elegran | Forbes Global Properties