ELERTS Company Profile

Background

Mission Statement

ELERTS delivers a communication platform to empower Operations Centers to receive and respond to incident reports in a timely and efficient manner. By deploying mobile technology that enables crowd-sourced incident reporting, ELERTS is putting safety and security in the hands of smartphone users everywhere.

Company Overview

Founded in 2010 and headquartered in Massachusetts, ELERTS is a software development company specializing in incident reporting platforms for airports, mass transit systems, cities, and other organizations. The company leverages the widespread use of smartphones to facilitate easy and efficient reporting of safety and security concerns, thereby enhancing situational awareness and response capabilities for operations centers.

Key Strategic Focus

ELERTS focuses on providing real-time, two-way communication platforms that enable the public and employees to report safety concerns, maintenance issues, and customer experience problems directly to operations centers. Their solutions are designed to integrate seamlessly with existing security infrastructures, including video surveillance and access control systems, to provide comprehensive situational awareness. The primary markets targeted by ELERTS include mass transit agencies, airports, educational institutions, and corporate campuses.

Financials and Funding

ELERTS has secured funding through various channels, including an angel investment of $450,000 in March 2011. The company has also engaged in later-stage venture capital funding, with Bess Ventures and Advisory being a notable investor. The capital raised has been utilized to enhance product development, expand market reach, and strengthen integration capabilities with existing security systems.

Pipeline Development

ELERTS has developed and deployed several key products, including the See Say Communication Platform, which has been implemented in over 30 North American transit agencies, serving more than 2 billion passengers annually. The company continues to innovate by developing features like the Employee Safety Reporting Program (ESRP) to comply with federal regulations and enhance safety reporting mechanisms.

Technological Platform and Innovation

Proprietary Technologies

ELERTS has secured patents for its innovative technologies, including the Attention Engine, which integrates with video surveillance systems to identify cameras near an incident report sent via mobile phone. This technology addresses the challenge of monitoring extensive camera networks by pinpointing relevant feeds in real-time.

Significant Scientific Methods

The company's platforms utilize advanced algorithms to process and analyze incident reports, integrating data from various sources to provide actionable insights. The use of machine learning techniques enhances the system's ability to detect patterns and predict potential security threats.

Leadership Team

Ed English – Chief Executive Officer: A serial entrepreneur with a computer science degree from Boston College, Ed has a background in product creation, computer networking, and establishing OEM sales channels. Prior to ELERTS, he served as CEO of interMute, a computer security company acquired by Trend Micro.

Chris Russo – Founder and Executive Vice President: A lifelong first responder and highly decorated fire service professional, Chris has over 30 years of experience in fire, medical, and maritime rescue operations. He has been involved in high-profile events, including the response to the 9/11 attacks.

Drew Hannah – Executive Director: Drew has extensive experience partnering with CEOs and leadership teams to position, fund, transform, and scale revenue-stage businesses. His background includes operating roles leading venture-backed business transformations resulting in acquisitions.

Frank T. Martin – Senior Advisor: With over four decades in the transportation sector, Frank has served in senior executive management positions and as CEO and COO for several of the nation’s largest urban transit systems. He is recognized as a forensic transit operations turnaround expert and change leader.

David Bruce – Intelligence Analyst/Law Enforcement Liaison: A 25-year federal law enforcement veteran, David has extensive experience in training, counterterrorism operations, and human intelligence gathering. He has received numerous awards, including the 2019 Department of Homeland Security Leadership Award.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within ELERTS' leadership team.

Competitor Profile

Market Insights and Dynamics

The incident reporting and emergency communication industry is experiencing growth due to increasing concerns over public safety and the need for efficient communication channels. The market is characterized by the adoption of mobile technologies and integration with existing security infrastructures.

Competitor Analysis

ELERTS operates in a competitive landscape with several notable companies:

Splunk Services UK: An information technology and services company specializing in data analysis and security solutions.

PACOM: A provider of security solutions, including integrated access control and intrusion detection systems.

HelloVerify: Develops and operates an automated background screening platform.

ISMS.online: Offers cloud-based management solutions for information security.

These competitors focus on various aspects of security and incident management, with ELERTS distinguishing itself through its emphasis on mobile-based, crowd-sourced incident reporting and integration with existing security systems.

Strategic Collaborations and Partnerships

ELERTS has engaged in strategic partnerships to enhance its offerings:

Code Blue Corporation: In 2015, ELERTS partnered with Code Blue to integrate its See Say mobile app with Code Blue’s Help Points, providing a virtual security escort feature for campus locations.

California Hotel & Lodging Association (CH&LA): In 2017, ELERTS partnered with CH&LA to provide members with an incident reporting and alerting solution, enhancing security within hotel properties.

Operational Insights

ELERTS' strategic considerations include:

Market Position: By focusing on mobile-based, crowd-sourced incident reporting, ELERTS addresses a niche in the security solutions market, differentiating itself from competitors that may focus more on hardware or traditional communication methods.

Competitive Advantages: The company's ability to integrate with existing security infrastructures, such as video surveillance and access control systems, provides a comprehensive solution that enhances situational awareness and response capabilities.

Strategic Opportunities and Future Directions

ELERTS' strategic roadmap includes:

Expansion into New Markets: Leveraging its existing platform to enter new sectors, such as educational institutions and corporate campuses, where incident reporting and emergency communication are critical.

Technological Innovation: Continuing to develop and integrate advanced technologies, such as machine learning algorithms, to enhance the predictive capabilities of its platform.

Strengthening Partnerships: Building on existing collaborations and seeking new partnerships to expand the reach and functionality of its solutions.