Overview
Elevator Creative is an award-winning full-service advertising agency specializing in impactful marketing campaigns. It is headquartered in Lafayette, Louisiana and boasts over 15 years of experience. The agency aims to create a lasting relationship through memorable brand identities by offering a wide array of services, including design, media campaigns, video production, ideation, and public relations.
Website: [elevator-creative.com](https://elevator-creative.com/)
Services Offered
Branding & Design
Elevator Creative emphasizes the importance of unifying a brand's identity across all marketing and advertising phases. With over 15 years of experience, the agency excels in creating designs that express a client's story and core values.
Media Campaigns
The agency specializes in cross-platform multimedia marketing. Campaigns are customized with highly targeted strategies informed by appropriate metrics to ensure effectiveness and client satisfaction.
Video Production
Elevator Creative has a strong focus on video production, having produced over 4,500 successful video campaigns. Their video production services are designed to build brand awareness, drive engagement, and generate revenue.
Strategy and Ideation
The agency offers strategic services from naming products to creating comprehensive marketing strategy plans, aligning them with clients’ business strategies to maximize ROI.
Public Relations
Elevator Creative provides bespoke, strategic communication plans tailored to both internal and external audiences. Services range from public service announcements to media pitching, all crafted based on in-depth market research.
Specialized Sectors
Automotive Marketing
With over 15 years in the automotive industry, Elevator Creative has developed marketing solutions for local dealer groups and manufacturers like Buick and GMC. Their offerings include ad campaign design, media placement, and co-op approval preparation.
Recent Campaigns
- Meche's Donut King: Produced a :30 second spot mixing live action and animation.
- Galloway Jefcoat "The Road Is Long": Created an animated infographic.
- Johnnie Walker "Time": Crafted a video for Johnnie Walker Black Label whiskey.
- Courtesy Automotive "Truck Drivers Trust Courtesy": Designed a :30 second spot for one of the biggest dealers in Acadiana.
- 360 Auto CXM: Developed an infographic overview for their software highlighting its benefits for dealers.
- GMC Sierra "I'm A Farmer": Produced a powerful ad spotlighting the vehicle.
Leadership Team
Giorgio Russo
Founder & Creative Director
Giorgio Russo, an Italian-American with over 15 years of experience, is the creative force behind Elevator Creative. He has a proven track record with over 5,000 advertising campaigns. Giorgio's management and execution expertise spans across all mediums, earning him loyal clients who have stuck with him since the agency's inception. Known for his passion and dedication to both his clients and Italian football, he is pivotal to the agency's continued success.
Rob Penn
Head of Business Development
Rob Penn drives the agency's business development efforts, focusing on cultivating new relationships and identifying growth opportunities. His extensive background in entertainment tech and product strategy, spanning over 20 years, positions him as a leader in disruptive innovation.
Amber Kellogg
Head of Marketing & Strategy
Amber Kellogg leads Elevator Creative's marketing and strategy division. Her role is crucial in aligning the agency's strategies with client objectives, ensuring the delivery of impactful marketing solutions.
Kyle Simmons
Creative Producer & UI Development
Kyle Simmons oversees the creative production and UI development efforts at Elevator Creative, ensuring top-notch visual and user-experience standards across all projects.
Contact Information
- Phone: 337-315-0781
- Email: [GIORGIO@ELEVATOR-CREATIVE.COM](mailto:GIORGIO@ELEVATOR-CREATIVE.COM)
- Address: Lafayette, Louisiana Metropolitan Area
Social Media Profiles:
- Instagram: [@theelevatorcreative](https://www.instagram.com/theelevatorcreative/?hl=en)
- Facebook: [The Elevator Creative, LLC](https://www.facebook.com/theelevatorcreative/)
Competitive Landscape
Top Competitors
1. inBeat Agency
- Overview: A full-service advertising agency focusing on authentic user-generated content (UGC), paid advertising, and micro-influencer marketing.
- Notable Clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan.
- Core Services: Full-service paid advertising, UGC creation, TikTok and Instagram marketing, influencer marketing.
- Website: [inBeat Agency](https://inbeat.agency/)
2. Web Tonic
- Overview: Full-service digital performance marketing agency specializing in SEO and PPC for SMEs.
- Notable Clients: SFH Conseil, Vitra Plus.
- Core Services: SEO, PPC, social media marketing, dedicated account manager, call tracking.
- Website: [Web Tonic](https://webtonic.io/en/)
3. CMS Advertising
- Overview: Well-established agency with 41 years of experience, offering both traditional and digital marketing services.
- Notable Clients: NFU Mutual, CenterParcs.
- Core Services: Social media marketing, PPC, content creation, e-marketing, advertising, SEO.
- Website: [CMS Advertising](https://www.cmsadvertising.co.uk/)
4. Zehnder Communications
- Overview: Employee-owned, full-service marketing agency with a focus on data-driven strategies across various industries.
- Notable Clients: Origin Bank, Visit South Walton, DuPage Medical Group.
- Core Services: Social media advertising, brand strategy, digital development, PR, media planning.
- Website: [Zehnder Communications](https://www.z-comm.com/)
5. Disruptive Advertising
- Overview: A highly rated performance marketing agency specializing in data-driven digital marketing strategies.
- Notable Clients: Adobe, ConocoPhilips, Xactware, PennyMac.
- Core Services: SEO, social media ads, site optimization, email management, creative strategy.
- Website: [Disruptive Advertising](https://disruptiveadvertising.com/)
Insights
Elevator Creative's specialization in automotive marketing, award-winning video production, and robust PR strategies positions them competitively within the advertising industry. Agencies like inBeat and Web Tonic, with strong digital marketing and influencer campaigns, present robust competition. Elevator Creative's focus on comprehensive brand identity and cross-platform marketing ensures a broad and impactful reach, critical for engaging diverse audiences and delivering high ROI for their clients.
