Elevity - Comprehensive Analysis Report

Summary

Elevity is a managed IT and technology management solutions provider established in 2020. The company was formed through the integration of Gordon Flesch Company's (GFC) Managed IT division and the acquired Information Technology Professionals (ITP). Its name, a blend of "elevate" and "security," encapsulates its core mission: to enhance businesses through strategic technology advice and to safeguard them against cyber threats. Elevity differentiates itself by offering proactive technology management, transitioning clients from reactive IT support to solutions that drive growth, strengthen security, and improve operational efficiency. The company positions itself as a strategic partner, guiding businesses through complex technology landscapes and mitigating cybersecurity risks.

1. Strategic Focus & Objectives

Core Objectives

Elevity's primary objective is to empower organizations by providing proactive technology management that supports business growth, enhances security, and improves efficiency. They aim to move beyond traditional reactive IT support by offering strategic guidance and comprehensive solutions. Specific goals include:

Client Growth Enablement: Developing and deploying personalized technology strategies that align with clients' individual growth goals and business objectives.

Enhanced Security Posture: Delivering enterprise-level security and data protection through layered approaches and proactive monitoring to mitigate cyber risks.

Improved Operational Efficiency: Creating comprehensive IT roadmaps and providing reliable support to boost client productivity and streamline operations.

Specialization Areas

Elevity specializes in a "4S Approach" to technology management: Strategy, Security, Solutions, and Support.

Strategy: Providing Virtual Chief Information Officer (vCIO) services to design and deploy technology aligned with client growth and business objectives.

Security: Offering robust cybersecurity measures, including SIEM, data breach response, 24/7 monitoring, and employee awareness programs.

Solutions: Developing tailored IT roadmaps to enhance client productivity and security.

Support: Delivering proactive onsite and remote support through a Midwest-based Service Desk for rapid issue resolution and personalized service.

The company also offers IT consulting, cloud services, hyperconverged infrastructure, project work, and managed voice services.

Target Markets

Elevity primarily targets businesses in the Midwest, offering managed IT and technology management solutions. They aim to partner with organizations across various industries, providing strategic guidance and comprehensive support to enterprises of diverse sizes seeking to navigate technology complexities and enhance their cybersecurity posture.

2. Financial Overview

Funding History

Elevity has an estimated annual revenue of $10.1 million, with an estimated revenue per employee of $183,600. No information regarding external funding rounds for Elevity is publicly available.

3. Product Pipeline

Key Products/Services

Strategic IT Consulting (vCIO Model):

Description: A dedicated Virtual Chief Information Officer (vCIO) provides strategic IT guidance, including budgeting, project roadmaps, upgrade planning, and vendor selection, ensuring technology aligns with business goals.

Development Stage: Fully operational and a core offering.

Target Market/Condition: Businesses seeking long-term IT planning and strategic alignment of technology with business objectives.

Key features and benefits: Proactive IT strategy, cost-effective leadership, technology roadmap development, vendor management.

Cybersecurity Solutions:

Description: A layered approach to enterprise-level security and data protection, featuring 24/7 monitoring tools, cybersecurity experts, breach response protocols, AI-enabled SIEM/SOC, firewalls, encryption, multi-factor authentication, and employee training on AI-powered phishing attacks.

Development Stage: Fully operational and continuously updated.

Target Market/Condition: Businesses requiring comprehensive protection against cyber threats and adherence to data security standards.

Key features and benefits: Proactive threat detection, rapid incident response, regulatory compliance support, employee education.

Cloud Services:

Description: Assistance with cloud and data center migrations, as well as management of security within cloud environments, emphasizing shared responsibility. Includes expertise in Microsoft Azure Virtual Desktop.

Development Stage: Fully operational.

Target Market/Condition: Organizations looking to leverage cloud infrastructure for scalability, flexibility, and cost efficiency.

Key features and benefits: Seamless migration, enhanced cloud security, optimized cloud resource utilization.

Managed Voice Services:

Description: An all-in-one unified communications platform integrating instant messaging, chat, text (SMS), calling, faxing, emails, video, and audio conferencing. Features include interactive voice response (IVR) and call queues.

Development Stage: Fully operational.

Target Market/Condition: Businesses requiring modern, integrated communication solutions for improved collaboration and customer interaction.

Key features and benefits: Streamlined communications, cost savings, enhanced team collaboration, scalable infrastructure.

Microsoft Solutions:

Description: Expertise in Microsoft environments, including Office 365 migration and training, and leveraging tools like Microsoft SharePoint, OneDrive, and Azure Virtual Desktop for productivity and remote work.

Development Stage: Fully operational.

Target Market/Condition: Businesses utilizing or planning to adopt Microsoft technologies for productivity, collaboration, and cloud infrastructure.

Key features and benefits: Optimized Microsoft environment, improved collaboration, secure remote access.

4. Technology & Innovation

Technology Stack

Elevity leverages a robust technology stack and scientific methodologies to deliver comprehensive IT services:

Core Platforms and Technologies: The company utilizes advanced cybersecurity tools for 24/7 monitoring, AI-enabled SIEM/SOC, firewalls, encryption, and multi-factor authentication. Their cloud services include expertise in Microsoft Azure Virtual Desktop and other cloud migration and management solutions.

Proprietary Developments: While specific proprietary software details are not provided, Elevity's "4S Approach" (Strategy, Security, Solutions, Support) represents a structured, proprietary methodology for technology management. Their vCIO model provides a unique strategic guidance framework tailored to individual client needs.

Scientific Methodologies: They employ a layered approach to cybersecurity, which is a recognized best practice for comprehensive threat mitigation. Their focus on proactive support and strategic planning reflects a data-driven approach to IT management, aiming to prevent issues before they arise.

Technical Capabilities: Elevity’s technical capabilities span across IT consulting, cybersecurity, cloud services, hyperconverged infrastructure, project management, and managed voice services. They utilize ConnectWise solutions (IT Boost™, Automate™, MDR™, SaaS Backup™, Co-Managed Backup) for enhanced operational efficiency and Acronis Cyber Protect for robust backup and cybersecurity.

5. Leadership & Management

Executive Team

Jeff Dotzler: President. Formerly the Vice President of GFConsulting, he has been instrumental in shaping Elevity's technology management strategy and overall direction since its formation.

Peter Niebler: Director of Technology. Oversees technical operations and strategic technology initiatives.

Lizzy Lavik: Director of Operations. Manages day-to-day operations and ensures service delivery excellence.

Leslie Osman: Director of Sales. Leads the sales team and drives client acquisition and growth strategies.

Candice Meyers: Marketing Manager. Responsible for brand positioning, digital footprint, and marketing campaigns.

Nick Bambulas: Solutions Manager and vCIO. With over 20 years of IT experience, he previously served as an IT Manager in aviation, defense, and hospitality. He joined GFC in 2013 and Elevity in 2020 as a vCIO, contributing significantly to client IT strategy. He holds a Bachelor's degree in Information Systems Management and an Associate's degree in Electrical Engineering Technology from Milwaukee School of Engineering.

Chase Kahl: Technical Services Manager. Oversees technical service delivery and support operations.

Ryan Rogers: Technical Services Manager. Works alongside Chase Kahl to manage technical services and ensure client satisfaction.

Mike Comte: vCIO. Joined in 2025 with nearly two decades of IT industry experience, including over 15 years in IT leadership across healthcare, education, legal, finance, and other sectors, managing environments for up to 2,000 users globally.

Matt Freymiller: vCIO. With Elevity since 2020 and Gordon Flesch Company since 1998, bringing over 20 years of IT experience after starting in print and office equipment.

Adam Overberg: vCIO. Joined in 2022 with 14 years of prior IT experience in the legal industry, having served in roles such as Remote Desktop Support, System Administrator, Legal IT Director, and Legal Digital Officer.

Mickey Chavannes: vCIO. Joined in 2022, bringing 10 years of prior IT experience as an IT Director in the education system.

Nathan Distel: vCIO. With Elevity since 2020 and Gordon Flesch Company since 2015, possessing over 20 years of IT experience across various industries, including construction, legal, medical, and property management, having served as an engineer, senior engineer, and vCIO.

Recent Leadership Changes

Mike Comte joined Elevity as a vCIO in 2025, bringing extensive IT leadership experience.

Adam Overberg and Mickey Chavannes joined as vCIOs in 2022, strengthening the strategic IT guidance team.

Paul Hager, who served as Director of Solutions for Elevity and CEO of ITP (Information Technology Professionals) at the time of its acquisition, transitioned to Ingram Micro as Vice President of Services for the U.S. in September 2022. This change represents a significant departure from the solutions leadership role.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Elevity has approximately 55 employees. Over the last year, the company experienced a -7% change in employee count. Despite this, the company actively recruits for key roles such as vCIOs and Service Desk Engineers, indicating a focus on strategic client support and core operational delivery.

Employee Sentiment and Culture Insights

Employee sentiment is mixed. Positive feedback frequently highlights:

Work-life balance: Many employees appreciate the flexibility and balance provided.

Learning opportunities: The company is seen as a place for professional growth and skill development.

Supportive coworkers: A positive office atmosphere and camaraderie are often mentioned.

Management recognition: Efforts to acknowledge contributions and promote growth are appreciated by some.

However, challenges related to management, culture, and communication are also noted:

Unclear or inconsistent leadership: Some reviews indicate difficulties in prioritizing tasks due to lack of clarity from leadership.

Reactive culture (in certain areas): Mentions of reactive rather than proactive approaches in capacity planning and onboarding.

High turnover in IT department: This suggests potential issues with retention or internal career progression within certain segments of the workforce.

Company Size and Expansion Metrics

With approximately 55 employees, Elevity is a mid-sized managed IT provider. While the recent slight decrease in employee count suggests a period of adjustment or optimization, the ongoing recruitment for key technical and strategic roles like vCIOs indicates a strategic focus on expanding its capacity for advanced client services and maintaining its core support functions.

7. Social Media Presence and Engagement

Digital Footprint

Elevity maintains an active digital footprint across multiple platforms to engage with its audience and disseminate thought leadership.

YouTube: The company's YouTube channel (@elevityit) features 59 subscribers and over 154 videos. Content spans technology management, cybersecurity awareness, and expert insights, including their "Focus on Outcomes" podcast. Topics include AI-driven operations, IT security, data impacts, and technology planning.

Blog: Elevity operates an active blog that covers a range of topics pertinent to its services, including business technology, managed IT, cybersecurity, and various solutions. This serves as a knowledge hub and a means to demonstrate expertise.

Twitter (X): The Twitter handle @elevity_it was mentioned in a 2021 press release, indicating a presence on this platform for news and updates.

LinkedIn: Elevity likely maintains a strong presence on LinkedIn, typical for B2B service providers, to engage with professionals, share company news, and attract talent, though specific metrics were not provided.

Brand Messaging and Positioning

Elevity's brand messaging consistently emphasizes its "4S Approach" (Strategy, Security, Solutions, Support) and its role as a proactive, strategic partner, moving beyond reactive IT support. They highlight their commitment to empowering organizations through technology, protecting them from cyber threats, and improving efficiency. The "Focus on Outcomes" podcast reinforces their client-centric approach and dedication to delivering tangible business results.

Community Engagement Strategies

Their social media content, particularly the "Focus on Outcomes" podcast and expert insight videos, aims to foster community engagement by providing valuable information and solutions to common business technology challenges. The blog posts also invite readers to learn and interact with their content.

8. Recognition and Awards

Industry Recognition

Elevity has received notable industry recognition, highlighting its standing and capabilities within the IT services sector.

CRN Solution Provider 500: Elevity was named to CRN's 2021 Solution Provider 500 list, ranking #150. This places them among the leading IT channel partner organizations in North America based on revenue, recognizing their significant presence as an integrator, service provider, and IT consultant.

Award-winning Provider: The company describes itself as an "award-winning Managed IT and technology management solutions provider," underscoring its commitment to excellence and industry leadership.

9. Competitive Analysis

Major Competitors

Elevity operates in the competitive Midwest managed IT services market. Key competitors, particularly in the Wisconsin area, include:

Applied Tech: Offers managed IT, security, and cloud services with a focus on comprehensive business solutions.

Computer Magic: Provides managed IT, cybersecurity, and consulting, often catering to local businesses.

Clarity Technology Group: Focuses on managed services, cloud solutions, and IT consulting for various industries.

CCB Technology: A larger solutions provider offering a broad range of IT services, including hardware, software, and managed services.

Tigunia: Specializes in IT solutions with a focus on specific industry verticals or advanced technologies.

NetAssist: Provides managed IT services, network support, and cybersecurity solutions.

Network Pro Wisconsin, Inc.: Offers comprehensive network and IT support services to businesses.

These competitors generally provide similar core services, including managed IT, cybersecurity, cloud solutions, and IT consulting, tailored for businesses of varying sizes. Elevity distinguishes itself through its "4S Approach" and strong vCIO model, emphasizing strategic partnership and proactive guidance over mere technical support.

10. Market Analysis

Market Overview

The total addressable market for managed IT services is substantial and continues to expand globally. Businesses, especially small and medium-sized enterprises (SMBs), are increasingly recognizing the value of outsourcing their IT needs due to increasing complexity, cybersecurity threats, and the need for strategic technology alignment.

Growth Potential

The market for managed IT services exhibits strong growth potential. Factors driving this growth include:

Digital Transformation: Businesses are undergoing rapid digital transformations, necessitating robust and secure IT infrastructure.

Cybersecurity Landscape: The escalating threat of cyberattacks compels organizations to invest in sophisticated security solutions and expert management.

Cloud Adoption: The continued shift to cloud-based services fuels demand for managed cloud solutions and migration support.

Talent Shortages: Many organizations face internal IT talent shortages, making managed service providers an attractive alternative for specialized expertise.

Cost Efficiency: Outsourcing IT can prove more cost-effective than building and maintaining an in-house IT department, particularly for SMBs.

Key Market Trends

AI Integration: Growing integration of Artificial Intelligence (AI) in IT operations, security monitoring (e.g., AI-enabled SIEM/SOC), and even in perpetrating sophisticated phishing attacks.

Proactive Security: A significant shift towards proactive and predictive cybersecurity measures, including 24/7 monitoring, threat intelligence, and breach response protocols.

Strategic IT Partnership: Businesses seek IT providers who act as strategic partners, offering Virtual CIO services for long-term planning and alignment with business objectives.

Unified Communications as a Service (UCaaS): Increased demand for integrated communication platforms that support remote work and enhance collaboration.

Hybrid Cloud Environments: Continued adoption of hybrid cloud strategies, requiring expertise in managing both on-premises and multiple cloud platforms securely.

Market Challenges and Opportunities

Challenges:

Rapid Technological Change: Keeping pace with evolving technologies and cybersecurity threats.

Talent Scarcity: Attracting and retaining skilled IT professionals.

Security Breaches: The ongoing risk of cyberattacks and the need for continuous vigilance.

Client Education: Effectively communicating the value of proactive IT management to businesses accustomed to reactive support models.

Opportunities:

Expansion of vCIO Services: Growing demand for strategic IT guidance and long-term planning.

Specialized Cybersecurity: Providing advanced, niche cybersecurity services as threats become more sophisticated.

Cloud Optimization: Helping businesses optimize their cloud investments for cost, performance, and security.

AI-powered Solutions: Leveraging AI for enhanced IT operations, automation, and predictive maintenance.

Geographic Expansion: Extending services to new regions or underserved market segments within the Midwest.

11. Strategic Partnerships

Elevity's foundation and service delivery are enhanced through strategic collaborations and technology vendor partnerships:

Gordon Flesch Company (GFC): Elevity originated from GFC's Managed IT division and the acquisition of Information Technology Professionals (ITP). This provides a strong foundational lineage with established resources and market presence.

Arctic Wolf: Elevity partners with Arctic Wolf, a leader in security operations, to provide clients with real-time visibility, monitoring, and detection capabilities for enhanced cybersecurity.

Microsoft: Elevity leverages its expertise in Microsoft environments to offer solutions around Microsoft 365 (including SharePoint, OneDrive) and Microsoft Azure Virtual Desktop, providing robust productivity and cloud infrastructure options.

ConnectWise: As a ConnectWise partner, Elevity utilizes a suite of their solutions, including ConnectWise IT Boost™, ConnectWise Automate™, ConnectWise MDR™, ConnectWise SaaS Backup™, and ConnectWise Co-Managed Backup, to enhance efficiency, automation, and managed detection and response services.

Acronis: In partnership with ConnectWise, Elevity deploys Acronis Cyber Protect Cloud, offering comprehensive backup and advanced cybersecurity features to protect client data.

These partnerships are critical in augmenting