Overview
Elicit Digital is a leading digital marketing agency known for its comprehensive global ecommerce marketing services. Operating for over two decades, the company is a pioneer in digital solutions, encompassing SEO, mobile app development, web development, and IT consulting. Based in Indore, Madhya Pradesh, India, Elicit Digital serves a diverse clientele with innovative technological solutions. The company also operates in the Artificial Intelligence Software and Generative AI Software sectors, facing competition from key industry players in AI-based content creation.
Company Details
Elicit Digital transforms concepts into reality through its advanced technological solutions. Specializing in Android, iOS, and hybrid app development, UI/UX design, and IoT software development, the company is headquartered at Plot No. 345, 346, Floor: 3, Scheme 54 PU4, Indore, Madhya Pradesh 452010.
Core Values and Work Culture
The company emphasizes a vibrant work environment, encouraging innovation and creativity. Elicit Digital promotes ownership amongst its employees—affectionately termed "Elicitians"—and supports a healthy work-life balance. Internal events and celebrations play a significant role in fostering an atmosphere of continuous learning.
Leadership
- Rani Dangi, Managing Director: Steering business growth and operational excellence with a focus on digital marketing and tech solutions.
- Ankita Singh, Co-Founder and Senior Talent Acquisition Specialist: Enhances recruitment processes and HR strategies leveraging extensive IT staffing expertise.
Services Offered
- Mobile App Development: Expertise in Android, iOS, Hybrid, and Wearable apps.
- Web Development
- UI/UX Design Services
- IoT Software and Beacon Development
- Performance Marketing and Conversion Optimization
Strategic Position
Elicit Digital integrates cutting-edge technology with strategic transformation services to drive clients' online success, having delivered over 169+ tech solutions.
Technology Stack
- Frontend: Angular.JS, React.Js, TypeScript, Vue, HTML5
- Backend: Utilization of leading technology frameworks
- Mobile Development
- Infrastructure and DevOps: Ensures seamless service deployment
Funding and Financials
The company has secured more than $9M in funding, suggesting strong financial stability and growth potential.
Competitor Analysis
Key Competitors
1. Adobe Firefly: A sophisticated AI platform focused on creative workflows, seamlessly integrated into Adobe Creative Cloud. Priced from $4.99/month, it is known for its professional-grade tools.
2. Virbo (Wondershare): Specializes in realistic AI-generated video content using AI avatars, supporting 300+ languages. Targets businesses requiring effective video communication.
3. Synthesia: An AI Video Communications Platform that enhances video production with AI avatars and voiceovers in over 140 languages. Established in London with $336M in funding, it significantly reduces traditional production time.
4. HeyGen: Based in California, HeyGen emphasizes rapid video production via generative AI solutions, having aided over 45,000 companies since its inception in 2020.
Detailed Insights
- Adobe Firefly: Offers AI-powered models for content creation, catering to various business scales with enterprise-oriented features for brand customization.
- Virbo: Provides customizable avatar content aimed at marketing, using AI-driven automation to simplify content creation.
- Synthesia: Prioritizes ethics in AI, dedicating 10% of its workforce to these concerns, showcasing efficiency by saving up to 95% of traditional production time.
- HeyGen: Focuses on personalized content adaptation for diverse business applications, earning validation from industry leaders such as Fast Company.
Elicit Digital faces formidable competition in AI content creation but stands out through its unique value propositions, which guide its strategic positioning in a rapidly evolving industry.
