Overview
Elite Flower, established in 1991, has grown into a leading global floral organization with extensive operations and a strong emphasis on sustainability. Known for high-quality flowers, particularly roses, gerberas, alstroemeria, and carnations, the company has its headquarters in Miami, FL. Their farms, located in Colombia, span nearly 2,000 hectares and feature over 1,000 floral varieties across more than 75 product lines. Innovation in automation, logistics, and processing ensures the ultimate freshness of their products. Elite Flower has reported an estimated annual revenue of $205.8 million, supported by a workforce of 1,014 employees, reflecting an 8% growth over the last year.
Key Personnel
- Jessica Hannaford: Vice President of Human Resources.
- Roberto Gómez Reyes: Senior Vice President of Sales and Marketing, with global experience in marketing consumer goods.
- David Vega: General Manager, with over 21 years of expertise in 3PL, inventory management, and production.
- Giovanni Vasquez: Operations & Logistics Director, bringing entrepreneurial expertise.
- Manny Cantor: Business Development Manager, focusing on mass-market sales.
Additional key personnel:
- Jeronimo Jaillier: Director Operations and Logistics.
- Jorge Zárate: Director de Mantenimiento y Proyectos.
- Andrés Vega: Financial Consolidation Director.
- María Moncayo: Director Financiero Ecuador.
- Alexander Hernández: Director Producción.
- Adam Havrilla: Creative Director.
- Maria Cobos: ESG Project Manager.
- Juliana Garcia: Purchasing Manager.
- Viviana Martinez: Procurement Manager.
- Roberto Rodriguez: Manager Operations.
Business Practices
At the core of Elite Flower's operations are sustainable and responsible farming practices. The company's strategy harmonizes art and science, underscoring its commitment to innovation and environmental responsibility.
Contact and Online Presence
- Official Website: [eliteflower.com](https://eliteflower.com/)
- Social Media: Engaged presence on Instagram highlights community and consumer engagement.
Competitive Advantage and Market Position
Elite Flower stands out through its dedication to sustainability, state-of-the-art logistics and automation, alongside a broad and diverse array of floral products. Such commitments not only enhance product freshness and quality but also reflect their innovative ethos within the floral sector. The robust management team ensures effective operational execution and market expansion, reinforcing their leadership in the global floral industry.
Competitive Landscape
Elite Flower encounters competition from both regional and global players within the agriculture and flower distribution market. Significant competitors include:
1. QuantiTech: $57.6 million revenue, 318 employees, with a notable 24% employee growth.
2. Fleetio: $44.6 million revenue, 286 employees, supported by significant funding of $25.4 million.
3. ChipRewards: $5.1 million revenue, 44 employees, experiencing a -6% employee growth.
Other competitors include Universal Cooperatives, Calavo Growers, Creekstone Farms, London Sumatra Indonesia, Astra Agro Lestari, and Asian Agri, showcasing a varied landscape spanning agriculture and agritech.
Technology and Strategy
Elite Flower employs advanced agricultural practices and logistic frameworks essential for maintaining its operational efficiency. The presence of an ESG Project Manager signifies the company's commitment to sustainable practices.
