Background
Elite Grounds, founded in 2003 by landscape maintenance expert Kris Ashby, is a prominent full-service landscaping maintenance firm based in Pleasant Grove, Utah. The company offers a comprehensive range of services, including lawn care, irrigation, arbor care, pest control, water maintenance, and seasonal decor, catering to over 200 commercial and residential properties. In February 2021, Elite Grounds merged with Stratton & Brätt, a leading privately-owned landscaping company in Utah, to enhance service offerings and expand market reach.
Key Strategic Focus
Elite Grounds specializes in delivering customized landscaping solutions with a focus on operational scalability and client satisfaction. The company employs certified professionals, including arborists and aquatic technicians, and utilizes cutting-edge equipment and technologies to ensure high-quality service. Their primary markets include municipalities, commercial entities, and high-end residential properties in Utah and Salt Lake Counties.
Financials and Funding
Prior to its acquisition by Stratton & Brätt in 2021, Elite Grounds raised a total of $757,000 in funding over two rounds. The merger has since provided additional resources to support the company's growth and service expansion.
Technological Platform and Innovation
Elite Grounds integrates modern technology into its operations, employing GPS-guided equipment and data-driven approaches to enhance service efficiency and sustainability. This commitment to innovation ensures optimal health and aesthetics of client landscapes while minimizing environmental impact.
Leadership Team
- Kris Ashby: Founder and General Manager, renowned for his expertise in landscape maintenance operations.
- Mark Minson: Controller, overseeing financial operations.
- Brent Gurney: Manager of Operations and Co-Founder, responsible for operational management.
- Rob Stratton: Vice President of Sales, leading sales strategies.
- Richard Fotheringham: Manager, contributing to overall management.
Leadership Changes
In February 2021, Elite Grounds merged with Stratton & Brätt, leading to strategic realignments within the leadership team to integrate operations and expand service capabilities.
Competitor Profile
Market Insights and Dynamics
The landscaping services industry in Utah is competitive, with numerous firms offering a range of services. The market is characterized by a demand for high-quality, reliable, and sustainable landscaping solutions.
Competitor Analysis
Key competitors include:
- Greenskeeper Landscaping & Lawn Management: Employs 73 staff with a revenue of $11.8 million.
- Green Garden Landscaping: Employs 26 staff with a revenue of $2.4 million.
- Heritage Lawn & Landscape: Employs 53 staff with a revenue of $10.2 million.
- The Grounds Guys: Employs 200 staff with a revenue of $42.3 million.
- Lawn Connections: Employs 63 staff with a revenue of $10.3 million.
Strategic Collaborations and Partnerships
The merger with Stratton & Brätt has significantly enhanced Elite Grounds' market position, allowing the company to offer comprehensive landscaping solutions that encompass both design/build and maintenance services.
Operational Insights
Elite Grounds' strategic focus on client satisfaction, operational scalability, and technological innovation positions the company favorably against competitors. The integration with Stratton & Brätt provides a distinct competitive advantage by offering a full spectrum of landscaping services.
Strategic Opportunities and Future Directions
The company aims to leverage its expanded capabilities to pursue larger projects and enter new markets. Continued investment in technology and staff development will support these objectives, ensuring sustained growth and enhanced service delivery.
Contact Information
For more information, visit Elite Grounds' official website.
