Elizabeth City State University (ECSU) Market Research Report

Background

Mission Statement: Elizabeth City State University ensures access to excellent, student-centered, experiential learning. ECSU offers bachelor's, professional, and master's degrees. Through practical education, applied research, and public and private partnerships, we prepare a diverse student body for personal and professional success to positively impact the region, state, nation, and beyond.

Vision Statement: Elizabeth City State University will be a premier public institution and a leading partner for economic, social, and environmental progress. We will be a destination institution that develops leaders who will make a positive difference now and in the future.

Core Values:

• Accountability: Administration, faculty, staff, and students will be responsible and transparent in their actions.

• Commitment: Dedication to our students, community, and advancing the university will be our priority.

• Excellence: Unparalleled teaching, learning, and service to the university and community will be our measure for success.

• Collaboration: Teamwork and partnerships with our stakeholders will be utilized to achieve common goals.

• Inclusion: Diverse viewpoints, experiences, and backgrounds will be respected and welcomed.

Founded in 1891, Elizabeth City State University (ECSU) is a public, historically Black university located in Elizabeth City, North Carolina. As a constituent institution of the University of North Carolina System, ECSU offers a range of undergraduate and graduate programs, emphasizing affordability and quality education. The university is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

Key Strategic Focus

ECSU's strategic focus includes:

• Academic Excellence: Offering 28 baccalaureate degrees and four master's degrees across various disciplines, including aviation science, business, education, and health sciences.

• Affordability: As part of the NC Promise Tuition Plan, ECSU provides in-state tuition at $500 per semester and out-of-state tuition at $2,500 per semester, making it one of the most affordable institutions in the nation.

• Student-Centered Learning: Emphasizing experiential learning through internships, research opportunities, and community engagement.

• Diversity and Inclusion: Fostering a diverse student body and inclusive campus environment.

Financials and Funding

ECSU's annual revenue is estimated at $382.8 million, with approximately 1,500 employees. In 2020, the university received a $15 million donation from philanthropist MacKenzie Scott, marking the largest single gift in its history. This funding supports scholarships, academic programs, and infrastructure improvements.

Pipeline Development

ECSU is committed to expanding its academic offerings and infrastructure:

• Aviation Science Program: Home to North Carolina's only four-year aviation science degree program, ECSU is enhancing its facilities and curriculum to meet industry demands.

• STEM Initiatives: Developing new programs in science, technology, engineering, and mathematics to attract a diverse student population and address workforce needs.

• Infrastructure Projects: Investing in campus facilities, including residence halls, academic buildings, and research centers, to support student success and faculty research.

Technological Platform and Innovation

ECSU leverages technology and innovation to enhance education and research:

• Online Learning Platforms: Offering hybrid and online courses to increase accessibility and flexibility for students.

• Research Initiatives: Engaging in applied research projects in areas such as environmental science, cybersecurity, and renewable energy.

• Partnerships: Collaborating with industry leaders to provide students with hands-on experience and exposure to emerging technologies.

Leadership Team

• Interim Chancellor: Dr. Catherine Edmonds (July 1, 2024 – present)

• Background: Dr. Edmonds has extensive experience in educational leadership and administration.

• Role: Overseeing university operations, strategic planning, and community engagement.

• Provost and Vice Chancellor for Academic Affairs: [Name]

• Background: [Brief professional background]

• Role: Leading academic programs, faculty development, and accreditation efforts.

• Vice Chancellor for Student Affairs: [Name]

• Background: [Brief professional background]

• Role: Managing student services, campus life, and support programs.

• Vice Chancellor for Business and Finance: [Name]

• Background: [Brief professional background]

• Role: Overseeing financial operations, budgeting, and resource allocation.

Leadership Changes

In July 2024, Dr. Catherine Edmonds was appointed as Interim Chancellor, succeeding Dr. Karrie G. Dixon, who served as Chancellor from 2018 to 2024.

Competitor Profile

Market Insights and Dynamics

ECSU operates in the higher education sector, focusing on providing affordable, quality education to a diverse student body. The university's strategic location in Elizabeth City, North Carolina, positions it as a key educational institution in the region.

Competitor Analysis

• College of The Albemarle (COA): A public community college offering associate degrees and certificates. COA serves a similar geographic area and provides transfer pathways to four-year institutions.

• Mid-Atlantic Christian University (MACU): A private Christian university offering bachelor's degrees in biblical studies and related fields. MACU's niche focus differentiates it from ECSU's broader academic offerings.

Strategic Collaborations and Partnerships

ECSU has established partnerships to enhance educational opportunities and community engagement:

• Dual Enrollment Agreements: Collaborations with COA and MACU allow students to enroll in courses across institutions, expanding academic options.

• Industry Partnerships: Engagements with local businesses and organizations provide internships, research opportunities, and workforce development programs.

• Community Initiatives: Collaborations with local government and non-profits to address regional challenges and promote economic development.

Operational Insights

ECSU's strategic considerations include:

• Affordability: Maintaining low tuition rates to attract a diverse student population and reduce financial barriers to education.

• Academic Excellence: Continuously improving programs and facilities to enhance student learning outcomes and faculty research capabilities.

• Community Engagement: Strengthening ties with local communities to support regional development and address societal needs.

Strategic Opportunities and Future Directions

ECSU's strategic roadmap includes:

• Program Expansion: Developing new academic programs aligned with emerging industry trends and workforce demands.

• Enrollment Growth: Implementing targeted recruitment strategies to increase student enrollment and retention rates.

• Infrastructure Development: Investing in campus facilities and technology to support a modern learning environment.

• Research Initiatives: Enhancing research capabilities to contribute to knowledge creation and innovation.

Contact Information

• Website: www.ecsu.edu

• Social Media:

• Facebook: Elizabeth City State University

• Twitter: @ECSU

• Instagram: @ecsu_vikings

• LinkedIn: Elizabeth City State University

This comprehensive profile provides an overview of Elizabeth City State University's mission, strategic focus, financials, leadership, competitors, collaborations, operations, and future directions.