Company Research Report: Ellen AB
Company Overview
- Name: Ellen AB
- Mission: To provide innovative and natural products that help maintain the natural pH balance in women’s intimate areas, promoting good intimate health throughout all stages of life.
- Founded: Ellen has its roots going back to the 1990s when microbiologist Endre Kvanta discovered probiotic lactobacilli, which led to the development of the world's first probiotic tampon.
- Key People: As of the latest updates, Sven Mattsson is the Chairman of the Board, effective from 2024.
- Headquarters: Olof Palmes Gata 11, 111 37 Stockholm, Sweden
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Ellen is renowned for its probiotic tampons, which are unique worldwide, and a comprehensive range of pH-balancing intimate care products.
Products
Core Product Offerings
1. Ellen® Probiotic Tampons
- Description: Tampons infused with probiotic lactobacilli to help maintain vaginal pH balance.
- Key Features:
- Available in light, medium, and rich absorbency levels.
- Infused with Lactobacillus for naturally maintaining vaginal health.
2. Ellen® Probiotic Cream
- Description: A cream that supports the health of mucous membranes and prevents urinary tract infections.
- Key Features:
- Contains probiotics to support vaginal flora.
- Moisturizes and soothes dry mucous membranes.
3. Ellen® Prebiotic Cleansing Foam
- Description: A pH-balanced cleansing foam that leaves a fresh feeling.
- Key Features:
- Contains prebiotics to support beneficial bacteria.
- Gentle, easy to rinse off, and leaves no residue.
4. Ellen® Prebiotic Deo Spray
- Description: A deodorizing spray with pH-balancing properties for the intimate area.
- Key Features:
- Parfymfri, neutralizes odor, and balances pH.
- Provides freshness throughout the day.
5. Ellen® Vaginal pH-Control®
- Description: A tool for testing vaginal pH to help maintain balance.
- Key Features:
- Provides results in 10 seconds.
- Can be used up to 5 times.
Bundled Sets
- Intimate Care Routine Set
- Shaving Routine Set
- Menstrual Kit
Recent Developments
New Products Launched
- Ellen® Prebiotic After Shave & Wax Gel: Launched as a soothing treatment post hair removal for intimate areas.
New Initiatives
- Sustainability Initiatives: Ellen has joined the Bower recycling app, aiming to increase the recyclability of its product packaging and promote environmental sustainability.
Partnerships and Awards
- Sustainable Supplier Recognition: Named as one of Apotek Hjärtats' most sustainable suppliers.
- Awards:
- Gold at Svenska Designpriset.
- Red Dot Design Award for product design excellence.
Regulatory and Organizational Developments
- Leadership Changes: Sven Mattsson to assume the role of Chairman by year-end 2024.
- Market Expansion: Continued expansion into physical stores and online platforms throughout Europe.
This market research report encapsulates the vital aspects of Ellen AB's operational framework, innovative product offerings, recent strategic developments, and sustainability initiatives. This comprehensive approach assures stakeholders of Ellen's commitment to enhancing women's intimate health through scientifically backed and environmentally responsible practices.
