ellexx universe AG Company Profile

Background

ellexx universe AG, founded in 2021 and headquartered in Zurich, Switzerland, is a fintech company dedicated to addressing financial disparities between genders. The company's mission is to empower women to achieve financial independence and confidence by providing tailored financial education, products, and services. ellexx operates as an independent financial platform, offering content, tools, and coaching designed to educate women on financial topics, thereby reducing financial inequality between women and men.

Key Strategic Focus

ellexx's strategic focus centers on:

Financial Education: Providing high-quality financial knowledge specifically for women, addressing gaps not covered in traditional education.

Tailored Financial Products: Offering investment products and financial services that cater to women's unique financial needs and life circumstances.

Community Engagement: Building a supportive community to encourage women to take control of their financial futures.

The company targets markets where women are underrepresented in financial investments, aiming to increase female participation in the financial sector.

Financials and Funding

ellexx has successfully secured funding through various channels:

Seed Financing Round (2021): Baker McKenzie advised ellexx on its seed financing round, providing legal support during this critical phase.

Crowdinvesting Campaign (May 2023): The company raised 1.43 million Swiss Francs within two and a half days, marking the largest crowdinvesting achievement by female founders in Europe. Notably, 85% of the 1,379 investors were women, highlighting strong female support and engagement.

The capital raised is intended for developing new products and technology, including a consumer-friendly financial app with a social focus, and plans for expansion into the DACH region.

Technological Platform and Innovation

ellexx distinguishes itself through:

Digital Financial Platform: An integrated platform offering financial education, investment products, and services tailored to women's needs.

User-Centric Design: Emphasis on creating an engaging and accessible user experience to make financial topics more approachable.

Social Investing Focus: Prioritizing investments that promote social equality and sustainability, aligning with strong ESG criteria.

Leadership Team

ellexx's leadership comprises experienced professionals committed to financial equality:

Patrizia Laeri, CEO: An award-winning economist and former business journalist, recognized for her advocacy in gender equality and financial literacy.

Nadine Jürgensen, COO: A lawyer and former political and social journalist, dedicated to promoting self-determination and independence for women.

Simone Züger, CIO: A designer and entrepreneur specializing in digital experiences, focusing on transferring emotions into the digital world to build a strong brand.

Competitor Profile

Market Insights and Dynamics:

The financial services industry is witnessing a growing emphasis on gender-specific financial products and services. Despite women constituting a significant portion of the population, they are underrepresented in investment activities, presenting a substantial market opportunity for companies like ellexx.

Competitor Analysis:

FinMarie: A German-based financial platform offering investment solutions and financial education tailored for women.

Ellevest: A U.S.-based investment platform designed for women, providing personalized investment portfolios and financial coaching.

Both competitors focus on empowering women through financial education and tailored investment solutions, similar to ellexx's mission.

Strategic Collaborations and Partnerships

ellexx has established significant partnerships to enhance its offerings:

Hypothekarbank Lenzburg AG: In 2025, ellexx partnered with Hypothekarbank Lenzburg to launch a digital ETF savings solution, aiming to provide women with a fair, transparent, and straightforward way to build wealth.

Operational Insights

ellexx's strategic considerations include:

Market Positioning: Positioning itself as a leading financial platform for women in the DACH region, addressing the unique financial needs of women.

Competitive Advantages: Leveraging a strong focus on social investing, user-centric design, and a leadership team with deep expertise in finance, media, and technology.