elZinc® Company Profile

Background

Overview

elZinc® is the commercial brand of Asturiana de Laminados, S.A., established in 2006 in Pola de Lena, Asturias, Spain. The company has rapidly ascended to become one of the world's leading producers of rolled zinc for architectural metal cladding, with a presence in over 50 countries.

Mission and Vision

elZinc® is committed to delivering high-quality, environmentally friendly zinc solutions for architectural and construction projects worldwide. The company aims to inspire innovative architecture that is sustainable, well-crafted, and aesthetically pleasing.

Primary Area of Focus

The company specializes in the production of rolled zinc products, including coils, sheets, and finished architectural solutions for facades and roofing systems. Their offerings are renowned for durability, aesthetic appeal, and adaptability to various architectural styles.

Industry Significance

elZinc® has established itself as a technological leader in the zinc industry, adhering to rigorous quality control protocols that surpass European and American standards, such as EN988 and ASTM B-69. This commitment to excellence has solidified its position as a key player in the global market for architectural zinc products.

Key Strategic Focus

Core Objectives

Innovation and Quality: Continuously invest in research and development to enhance product quality and introduce innovative solutions.

Sustainability: Promote the use of environmentally friendly materials and practices in all aspects of production and distribution.

Global Expansion: Strengthen market presence in existing regions and explore new markets to broaden the company's global footprint.

Specific Areas of Specialization

Architectural Zinc Products: Offer a comprehensive range of zinc products tailored for architectural applications, including facades, roofing systems, and rainwater systems.

Custom Finishes: Provide a variety of aesthetic finishes, such as elZinc Alkimi® and elZinc Rainbow®, to meet diverse design requirements.

Key Technologies Utilized

Advanced Manufacturing Processes: Employ state-of-the-art technologies in casting, rolling, slitting, and cutting to ensure precision and quality.

Quality Control Protocols: Implement stringent quality control measures to exceed industry standards and deliver superior products.

Primary Markets Targeted

Architectural and Construction Sectors: Serve architects, builders, and designers seeking high-quality zinc solutions for building exteriors.

Global Markets: With a presence in over 50 countries, elZinc® targets both established and emerging markets worldwide.

Financials and Funding

As a privately held company, elZinc® does not publicly disclose detailed financial information. However, the company's rapid growth and expansion into over 50 countries indicate a strong financial position and successful funding strategies.

Pipeline Development

elZinc® continually invests in research and development to enhance product offerings and introduce innovative solutions. The company has developed a wide range of roofing and cladding products and finishes, with a presence in more than 50 countries.

Technological Platform and Innovation

Proprietary Technologies

elZinc Alkimi®: A range of pre-weathered zinc finishes that offer enhanced durability and aesthetic appeal.

elZinc Rainbow®: A line of colored architectural zinc products available in various hues, achieved through mineral pigment application.

Significant Scientific Methods

Advanced Manufacturing Techniques: Utilize cutting-edge technologies in casting, rolling, slitting, and cutting to produce high-quality zinc products.

Rigorous Quality Control: Implement stringent quality control protocols to ensure products exceed industry standards.

Leadership Team

Key Executives

Macario Fernández Fernández: Chairman and Chief Executive Officer. Under his leadership, elZinc® has expanded its global presence and product offerings.

Fernando Aznar Pórtoles: Finance Director. Oversees the company's financial strategies and operations.

Pablo Álvarez de Linera Granda: Secretary of the Board. Manages corporate governance and compliance matters.

Competitor Profile

Market Insights and Dynamics

The global market for architectural zinc products is characterized by a growing demand for sustainable and durable building materials. Zinc's unique properties, such as corrosion resistance and aesthetic versatility, make it a preferred choice for architects and builders.

Competitor Analysis

Rheinzink: A leading manufacturer of titanium zinc products, offering a range of solutions for facades and roofing.

VMZINC: Provides a comprehensive portfolio of zinc products, including pre-weathered and colored finishes, for architectural applications.

Zincalume: Specializes in zinc-aluminum alloy products, offering enhanced corrosion resistance for building exteriors.

Strategic Collaborations and Partnerships

elZinc® has established several strategic partnerships to enhance its market presence and distribution capabilities:

MetalTech-USA: In 2015, elZinc® partnered with MetalTech-USA to distribute its products across North America, aiming to become the leading architectural zinc company in the USA and Latin America within 3 to 5 years.

Zinc Iberico: As the exclusive distributor of elZinc® products in Australia, Zinc Iberico offers a range of finishes and systems, providing technical expertise and design support.

ALM HM: In 2021, elZinc® announced a distribution partnership with ALM HM in the UK and Ireland, expanding its reach in these markets.

Operational Insights

elZinc®'s strategic collaborations and partnerships have significantly enhanced its market position, allowing for expanded distribution and increased brand recognition. The company's commitment to quality, innovation, and sustainability differentiates it from competitors, providing a strong competitive advantage in the architectural zinc market.

Strategic Opportunities and Future Directions

elZinc® is well-positioned to capitalize on the growing demand for sustainable and durable building materials. The company's ongoing investment in research and development, coupled with its strategic partnerships, enables it to offer innovative solutions that meet the evolving needs of the architectural and construction industries. Future directions include expanding into new markets, enhancing product offerings, and reinforcing its commitment to environmental sustainability.