Embria Company Profile

Background

Overview

Embria is an international startup builder and investor headquartered in Limassol, Cyprus. Established in 2007, the company specializes in founding, funding, and nurturing technology companies across various sectors, including mobile gaming, wellness, social platforms, adtech, and more. Embria's mission is to create long-lasting, profitable businesses by assembling strong teams and providing them with the necessary resources and expertise. As of December 2025, Embria has co-founded over 60 startup concepts, resulting in a portfolio of more than 20 companies with a combined workforce exceeding 2,000 employees globally.

Mission and Vision

Embria's mission is to identify and collaborate with ambitious teams to build enduring tech businesses. The company's vision is to foster innovation and growth by leveraging its extensive network, systematic approach, and managerial expertise to support the development of successful startups.

Primary Area of Focus

Embria primarily focuses on the mobile gaming, wellness, social, and adtech sectors. The company is dedicated to creating startups from scratch, emphasizing a hands-on approach to business development and growth.

Industry Significance

Embria holds a significant position in the startup ecosystem, particularly within the mobile gaming and adtech industries. By co-founding and investing in numerous successful companies, Embria has contributed to the growth and innovation in these sectors, establishing itself as a key player in fostering tech entrepreneurship.

Key Strategic Focus

Core Objectives

Embria's strategic focus centers on:

• Building Competitive Teams: Assembling strong, capable teams to drive startup success.

• Achieving Team-Market Fit: Ensuring that the right teams are matched with the right business ideas through meticulous market research.

• Applying Resources and Methodology: Utilizing a systematic approach and providing resources to support business development.

• Establishing Serial Businesses: Fostering long-term relationships with co-founders to build multiple successful companies.

Specific Areas of Specialization

Embria specializes in:

• Mobile Gaming: Developing and publishing mobile free-to-play games.

• Wellness: Creating health-focused applications and services.

• Social Platforms: Building social networking and discovery applications.

• Adtech: Developing advertising technologies and platforms.

Key Technologies Utilized

Embria employs a range of technologies, including:

• Game Development Engines: Tools like Unity and Unreal Engine for mobile game development.

• Data Analytics Platforms: Utilizing analytics tools to inform decision-making and optimize product performance.

• Cloud Computing Services: Leveraging cloud infrastructure for scalability and reliability.

Primary Markets Targeted

Embria targets global markets, with a particular emphasis on:

• Europe: Serving as the primary operational base.

• North America: Expanding presence and partnerships.

• Asia: Exploring opportunities in rapidly growing tech sectors.

Financials and Funding

Funding History

Embria has a history of securing substantial investments to support its portfolio companies. Notable funding activities include:

• 10K Riders: In October 2025, Embria announced a $500,000 seed investment in 10K Riders, a publisher of mobile free-to-play games.

• e-gree: In November 2025, Embria participated in a $1 million seed round for e-gree, a digital service enabling users to create, negotiate, sign, and manage legal contracts.

• Wachanga: In December 2019, Embria invested $700,000 in Wachanga, a Russian mobile app developer.

Total Funds Raised

While specific figures for total funds raised by Embria are not publicly disclosed, the company has demonstrated a consistent ability to attract and deploy capital across its portfolio.

Notable Investors

Embria collaborates with various investors, including venture capital firms and angel investors, to fund its portfolio companies. Specific details about individual investors are typically not publicly disclosed.

Utilization of Capital

The capital raised is primarily utilized for:

• Product Development: Enhancing and expanding product offerings.

• Market Expansion: Entering new geographic markets and scaling operations.

• Team Growth: Hiring talent to support business objectives.

Pipeline Development

Key Pipeline Candidates

Embria's portfolio includes several promising companies:

• 10K Riders: A mobile game publisher focusing on co-development approaches to improve project success rates.

• e-gree: A digital service platform for creating and managing legal contracts.

• Wachanga: A developer of mobile applications for parents and expectant parents.

Stages of Development

These companies are at various stages:

• 10K Riders: In the early stages of scaling its co-development model.

• e-gree: In the growth phase, expanding its user base and product offerings.

• Wachanga: In the expansion phase, increasing its market presence.

Target Conditions

The target conditions for these companies include:

• 10K Riders: Improving success rates in mobile game development through innovative co-development strategies.

• e-gree: Simplifying legal processes for users without legal backgrounds.

• Wachanga: Providing valuable resources and tools for parents and expectant parents.

Anticipated Milestones

Anticipated milestones for these companies involve:

• 10K Riders: Expanding its network of partner studios and increasing the number of successful game launches.

• e-gree: Enhancing platform features and increasing user engagement.

• Wachanga: Growing its user base and introducing new applications to meet user needs.

Technological Platform and Innovation

Proprietary Technologies

Embria's portfolio companies utilize various proprietary technologies, including:

• Game Development Frameworks: Custom tools and engines for game creation.

• Legal Document Automation: Systems for generating and managing legal contracts.

• Parenting Support Tools: Applications designed to assist parents and caregivers.

Significant Scientific Methods

Embria's companies employ several innovative methods:

• Co-Development Models: Collaborative approaches to game development to enhance success rates.

• User-Centric Design: Focusing on user needs to drive product development.

• Data Analytics: Utilizing data to inform decision-making and optimize products.

AI-Driven Capabilities

Some portfolio companies incorporate AI technologies:

• e-gree: Employs AI to automate legal document creation and management.

• Wachanga: Utilizes AI to provide personalized recommendations and support to users.

Leadership Team

Key Executives

Embria's leadership team comprises experienced professionals:

• Igor Monakhov: Founder of Embria Ventures, focusing on ad-tech and augmented reality investments.

• Keith Fraser: Co-founder of e-gree, leading the development of the digital legal service platform.

• Ilia Tumenko: CEO and founder of 10K Riders, overseeing the co-development approach in mobile gaming.

Professional Backgrounds

The leadership team brings diverse expertise:

• Igor Monakhov: Background in ad-tech and augmented reality investments.

• Keith Fraser: Experience in digital legal services and startup growth.

• Ilia Tumenko: Expertise in mobile gaming development and co-development methodologies.