Market Research Report: Emmy Squared Pizza

Background

Company Overview

Emmy Squared Pizza, founded in 2014, is a renowned restaurant chain specializing in Detroit-style deep-dish pizza and gourmet burgers. The company has expanded from its original location in Brooklyn, New York, to over 30 establishments across the United States, including cities such as Nashville, Atlanta, and Washington, D.C.

Mission and Vision

Emmy Squared Pizza aims to provide a unique dining experience by combining traditional Detroit-style pizza with innovative culinary techniques, creating a welcoming atmosphere for all guests.

Primary Area of Focus

The company focuses on offering high-quality, artisanal pizzas and burgers, utilizing locally sourced ingredients to craft distinctive flavors.

Industry Significance

Emmy Squared Pizza has significantly influenced the casual dining sector by popularizing Detroit-style pizza and setting new standards for quality and creativity in the industry.

Key Strategic Focus

Core Objectives

Expansion: Continue to grow the brand by opening new locations in both existing and new markets.

Innovation: Develop and introduce new menu items that align with current food trends and customer preferences.

Customer Experience: Enhance the dining experience through exceptional service and a comfortable atmosphere.

Specific Areas of Specialization

Detroit-Style Pizza: Crafting square-shaped pizzas with a fluffy, focaccia-like crust and caramelized frico edges.

Gourmet Burgers: Offering unique burgers like the Le Big Matt, recognized as one of the top burgers in the world.

Key Technologies Utilized

Point of Sale (POS) Systems: Implementing advanced POS systems to streamline operations and improve order accuracy.

Inventory Management Software: Utilizing software to monitor and manage inventory levels efficiently.

Primary Markets Targeted

Emmy Squared Pizza targets urban and suburban areas with a vibrant dining culture, focusing on regions with a high density of food enthusiasts seeking unique culinary experiences.

Financials and Funding

Funding History

Emmy Squared Pizza has secured funding through private equity investments, notably from Bregal Partners, which has supported the company's growth and expansion initiatives.

Total Funds Raised

The company has raised a total of $34.5 million in funding to date.

Recent Funding Rounds

The latest funding round was a private equity investment led by Bregal Partners, aimed at accelerating growth and modernizing the brand.

Notable Investors

Bregal Partners: A private equity firm specializing in consumer and retail investments.

Intended Utilization of Capital

The capital raised is intended to support the opening of new locations, enhance marketing efforts, and invest in technology to improve operational efficiency.

Pipeline Development

Key Pipeline Candidates

New Restaurant Openings: Plans to open additional locations in cities such as Chicago, Asheville, and Greenville to expand the brand's footprint.

Stages of Development

Site Selection: Identifying and securing prime locations in target markets.

Construction and Design: Building out restaurant spaces to align with the brand's aesthetic and operational needs.

Staffing and Training: Recruiting and training staff to deliver the Emmy Squared experience.

Target Conditions

The company focuses on urban and suburban areas with a strong dining culture and a demographic that appreciates innovative culinary offerings.

Relevant Timelines

Emmy Squared Pizza aims to open several new locations annually, with specific timelines dependent on site acquisition and construction schedules.

Technological Platform and Innovation

Proprietary Technologies

Recipe Development: Utilizing proprietary methods to create unique pizza and burger recipes that set the brand apart.

Significant Scientific Methods

Culinary Techniques: Employing traditional and modern cooking methods to achieve the signature textures and flavors of their dishes.

Leadership Team

Executive Profiles

Troy Tracy, Chief Executive Officer: With over 25 years of experience in the restaurant industry, Tracy leads strategic growth and expansion efforts.

Carrie Hart, Chief Financial Officer: Oversees financial operations, ensuring fiscal responsibility and supporting growth initiatives.

Sergio Pérez, Senior Vice President – Head of Marketing: Leads marketing strategies to enhance brand visibility and customer engagement.

Eva Love, Senior Director of Training & Development: Develops training programs to maintain high service standards across all locations.

Competitor Profile

Market Insights and Dynamics

The casual dining industry is experiencing growth, with consumers seeking unique and high-quality dining experiences. Emmy Squared Pizza's focus on Detroit-style pizza and gourmet burgers positions it well to capitalize on this trend.

Competitor Analysis

Pizzeria Vetri: Offers a variety of artisanal pizzas with a focus on quality ingredients.

Blaze Pizza: Provides customizable pizzas with a fast-casual dining experience.

Strategic Collaborations and Partnerships

Emmy Squared Pizza has partnered with Swingers Las Vegas to introduce Emmy2 Pizza, expanding its brand presence in new markets.

Operational Insights

Emmy Squared Pizza differentiates itself through its unique menu offerings, commitment to quality, and a focus on creating a welcoming dining environment, setting it apart from competitors.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expansion: Continue to identify and open new locations in target markets.

Menu Innovation: Develop new menu items to attract a broader customer base.

Brand Enhancement: Invest in marketing and customer engagement strategies to strengthen brand recognition.

Future Business Directions

Emmy Squared Pizza plans to explore international expansion opportunities, leveraging its unique offerings to enter new markets.

Opportunities for Expansion

The company sees potential in expanding into cities with a growing food scene and a demographic that appreciates innovative dining experiences.

Current Strengths

Emmy Squared Pizza's commitment to quality, unique menu offerings, and strong brand identity position it well to achieve its future objectives.