Company Research Report: Emperor Champagne
Company Overview
Name
Emperor Champagne
Mission of the Company
Emperor Champagne aims to connect Australia's champagne lovers with stunning wines from the Champagne region of France through their online store, champagne events, and educational resources. They strive to bring an expertly curated collection of champagnes to their customers and to provide exceptional service and luxury packaging.
Founding and Key People
- Founded by: Kyla Kirkpatrick
- CEO and Founder: Kyla Kirkpatrick
- Other Key People:
- Kyri Christodoulou, Director of Operations
Headquarters
Melbourne, Australia
Number of Employees
No information is available.
Revenue
No information is available.
Company Recognition
- Emperor Champagne is known for being Australia's only Champagne Club.
- They are recognized for their deep expertise in champagne, gained through direct relationships with champagne houses and a commitment to ethical purchasing.
- Kyla Kirkpatrick, also known as the Champagne Dame, is a leading figure in champagne education within Australia.
Products
List of Products
Champagne Offerings
- Pascal Doquet 'Arpège' Brut Nature Blanc de blancs
- High-Level Description:
- A pure, natural brut nature champagne.
- Key Features:
- Blanc de blancs style.
- Club Member Price: $118.75
- De Sousa 3A (Aÿ, Ambonnay & Avize)
- High-Level Description:
- A blend of champagnes from three prominent vineyards.
- Key Features:
- Representing terroirs from Aÿ, Ambonnay, and Avize.
- Club Member Price: $156.75
- Franck Bonville Unisson Blanc de Blancs Grand Cru
- High-Level Description:
- A grand cru blanc de blancs champagne.
- Key Features:
- Club Member Price: $104.50
- Sadi Malot Rosé de Saignée champagne '18
- High-Level Description:
- A unique rosé champagne using the saignée method.
- Key Features:
- Club Member Price: $122.55
- Rémi Leroy Rosé d'Assemblage
- High-Level Description:
- A blended rosé champagne.
- Key Features:
- Sold out status indicates popularity.
Accessories
No detailed information about the accessory products is available.
Emperor Champagne Club
The Emperor Champagne Club offers monthly deliveries of unique champagnes to members, along with expert videos and tasting notes.
Recent Developments
New Products Launched
- Fleur de Miraval
- Newly available in their collection as highlighted on their website.
Partnerships
- Champagne Carbon
- Emperor Champagne has entered an exclusive partnership with Champagne Carbon, known for innovative winemaking and luxury packaging using carbon fiber wraps.
Website and Technology Developments
- Emperor Champagne has selected Smith Brothers Media to launch a new online store and Champagne Club, focusing on improved website performance and user experience. This transition aims to enhance their e-commerce capabilities and separate the Champagne Club into its own domain.
Events
- Champagne & Caviar Annual Warehouse Sale
- Upcoming event on 16th November 2024, showcasing a variety of champagnes and gourmet pairings.
- Journey into the World of Champagne with a Nautical Note
- Event hosted by Kyla Kirkpatrick, exploring the history and art of Champagne with a nautical theme.
Educational Initiatives
- Regular video and blog content focusing on champagne education.
- Continuous hosting of events and masterclasses relating to champagne.
Impact of COVID-19 and Business Pivot
- The COVID-19 pandemic led to a successful pivot to virtual events. Emperor Champagne's online sales increased by 70%, and membership in the Champagne Club grew by 40%.
Conclusion
Emperor Champagne has positioned itself as a premium provider of champagne in Australia through direct relationships with champagne houses, a focus on education and customer experience, and innovation in their product offerings. Their recent development efforts, including new partnerships and technological enhancements, reflect their commitment to growth and customer satisfaction.
