Empire Flippers Company Profile

Background

Founded in 2010, Empire Flippers is a leading curated marketplace specializing in the buying and selling of established and profitable online businesses. Headquartered in Wilmington, Delaware, the company has facilitated over $389 million in total sales, connecting entrepreneurs and investors globally. Empire Flippers' mission is to provide a secure and efficient platform for online business transactions, emphasizing transparency and trust. Their vision is to be the premier marketplace for online business acquisitions, setting industry standards for quality and service.

Key Strategic Focus

Empire Flippers focuses on facilitating transactions for a diverse range of online business models, including content websites, e-commerce stores, Amazon FBA businesses, SaaS companies, and lead generation sites. The company employs a rigorous vetting process to ensure the quality and profitability of listings, thereby maintaining a high standard within the industry. By targeting established businesses with a minimum average monthly net profit of $2,000 over the past 12 months, Empire Flippers caters to serious investors seeking reliable and scalable online assets.

Financials and Funding

As of April 2025, Empire Flippers reported an annual revenue of $35 million. The company has achieved this growth without external funding, relying on its profitable business model and operational efficiency. The revenue trajectory has shown consistent growth, with $4.1 million in 2021, $4.9 million in 2023, and $7.2 million in 2024. This financial stability underscores the company's strong market position and operational effectiveness.

Technological Platform and Innovation

Empire Flippers leverages a proprietary online marketplace platform that streamlines the process of buying and selling online businesses. Key features include:

Automated Vetting System: Ensures that only businesses meeting strict criteria are listed, enhancing trust and quality.

Secure Escrow Services: Provides a safe transaction environment by holding funds until all conditions are met.

Migration Assistance: Offers comprehensive support in transferring business assets, ensuring a smooth transition for buyers and sellers.

These technological innovations distinguish Empire Flippers in the online business brokerage industry, offering a seamless and secure experience for users.

Leadership Team

Joe Magnotti, CEO: With a background in engineering and experience in startups and the mortgage industry, Joe oversees the company's strategic direction and operations.

Justin Cooke, CMO: As Chief Marketing Officer, Justin leads marketing initiatives, leveraging his expertise to drive growth and brand recognition.

Greg Elfrink, Director of Marketing: Greg manages marketing strategies, focusing on content creation and audience engagement.

Alex Champagne, Director of Sales: Alex oversees the sales team, ensuring effective client relations and transaction success.

Andy Allaway, Director of Operations: Andy manages operational processes, enhancing efficiency and service delivery.

This leadership team combines diverse expertise to drive Empire Flippers' success and innovation.

Competitor Profile

Market Insights and Dynamics

The online business brokerage market has experienced significant growth, driven by increasing digital entrepreneurship and investor interest in online assets. The market is characterized by a range of platforms offering varying levels of service, from open marketplaces to full-service brokerage firms.

Competitor Analysis

FE International: Specializes in mid-sized SaaS, e-commerce, and content businesses, with a focus on larger deals, including several 8-figure transactions. They report a 94.1% success rate and have closed over 1,000 business acquisitions.

Flippa: An open marketplace with a vast array of listings, including starter sites and established businesses. Flippa offers a wide range of digital assets but requires buyers to conduct thorough due diligence due to the varying quality of listings.

Investors Club: A curated marketplace focusing on content-based websites, offering a lower fee structure and catering to buyers and sellers of smaller online businesses.

Empire Flippers differentiates itself through its rigorous vetting process, high-quality listings, and comprehensive support services, appealing to serious investors seeking established online businesses.

Strategic Collaborations and Partnerships

In 2023, Empire Flippers rebranded its investment arm, Empire Flippers Capital, to WebStreet. This entity focuses on connecting accredited investors with experienced online business entrepreneurs, offering passive investment opportunities in the e-commerce market. WebStreet reported an average 15% cash yield for investors across its Round 1 Funds in 2022, demonstrating the effectiveness of this strategic initiative.

Operational Insights

Empire Flippers' operational strategy emphasizes quality over quantity, with a selective listing process that ensures only profitable and established businesses are featured. This approach has resulted in a 72% success rate for listings, with an average sale time of 48 days. The company's global reach, with employees across five continents, enables it to cater to a diverse clientele and adapt to various market dynamics.

Strategic Opportunities and Future Directions

Looking ahead, Empire Flippers aims to expand its market share by enhancing its technological platform, increasing the diversity of business models listed, and strengthening its global presence. The company plans to deploy $100 million in funds annually through WebStreet, broadening its offerings to encompass more marketplaces and business monetization strategies. By leveraging its established reputation and operational strengths, Empire Flippers is well-positioned to capitalize on the growing demand for online business acquisitions.