Employee Cycle Company Profile

Background

Overview

Founded in 2018 and headquartered in Philadelphia, Pennsylvania, Employee Cycle is a privately held company specializing in human resources (HR) analytics solutions for small and medium-sized businesses (SMBs). The company offers a plug-and-play HR analytics hub designed to centralize HR data, automate reporting, and provide real-time workforce insights.

Mission and Vision

• Mission: To make HR smarter and more data-driven.

• Vision: To change the way human resources see their workforce.

Industry Significance

In the evolving HR technology landscape, Employee Cycle addresses the critical need for integrated and automated HR data analysis. By consolidating disparate HR data sources into a unified platform, the company empowers HR leaders to make informed, data-driven decisions, thereby enhancing organizational efficiency and employee engagement.

Key Strategic Focus

Core Objectives

• Automate and centralize HR reporting processes.

• Provide real-time, actionable workforce insights.

• Enhance data quality and consistency across HR systems.

Areas of Specialization

• HR data integration and analytics.

• Real-time dashboard and reporting solutions.

• Data quality auditing for HR systems.

Key Technologies Utilized

Employee Cycle's platform integrates with nearly three dozen commonly used HR software systems, including HR Information Systems (HRIS), payroll, recruiting, and performance management systems. This integration enables seamless data consolidation and analysis.

Primary Markets Targeted

The company primarily serves small and medium-sized businesses, focusing on organizations with employee counts ranging from 100 to 5,000.

Financials and Funding

Funding History

As of September 2022, Employee Cycle has raised a total of $2.5 million in seed funding.

Recent Funding Rounds

• Seed Round (September 2022): $2.5 million led by Impellent Ventures, with participation from Collab Capital, Converge VC, and other investors.

Notable Investors

• Impellent Ventures

• Collab Capital

• Converge VC

• Comcast NBCUniversal LIFT Labs

Utilization of Capital

The funds are intended to support the development and launch of the Employee Data Platform (EDP), as well as to scale operations by hiring in sales, marketing, and engineering departments.

Technological Platform and Innovation

Proprietary Technologies

Employee Cycle's platform is an out-of-the-box HR analytics hub that centralizes HR data, automates reporting, and accelerates analysis. It integrates with various HR systems to provide a unified view of workforce metrics.

Significant Scientific Methods

The platform leverages application programming interfaces (APIs) from a wide variety of HR systems to combine disconnected workforce data into a user-friendly, centralized dashboard.

Leadership Team

• Bruce Marable (He/Him): Co-Founder and Chief Executive Officer.

• Salas Saraiya (He/Him): Co-Founder and Chief Technology Officer.

• Gary Cheung (He/Him): Data Engineer.

• Desirée Hodge (She/Her): Director of Marketing.

• Miranda McKie (She/Her): Product Manager.

• Pam Selle (She/Her): Product Engineering Lead.

• Megan Wright (She/Her): Customer Success Manager.

The leadership team brings diverse expertise in HR technology, data engineering, marketing, product management, and customer success, driving the company's mission to revolutionize HR data utilization.

Competitor Profile

Market Insights and Dynamics

The HR analytics market is experiencing significant growth, driven by the increasing need for data-driven decision-making in workforce management. Organizations are seeking solutions that provide real-time insights, automate reporting, and integrate seamlessly with existing HR systems.

Competitor Analysis

Employee Cycle operates in a competitive landscape with several notable players:

• isolved: An industry-leading human capital management technology company offering a platform that manages payroll, HR, time & attendance, and benefits.

• Deel: Simplifies payroll and compliance for hiring across borders, generating legally binding contracts covering local labor laws in over 150 countries.

• Rippling: Provides a single system for payroll, benefits, HR, and IT, enabling businesses to manage all employee operations in one place.

• Lattice: Offers a people management platform that combines performance management, employee engagement surveys, compensation management, and career development tools.

• ADP Workforce Now: A comprehensive solution for payroll and HR management, catering to companies with 50 or more employees.

These competitors offer various HR analytics and management solutions, each with unique features and market focuses.

Strategic Collaborations and Partnerships

Employee Cycle has established partnerships with various HR software providers to enhance its platform's integration capabilities. These collaborations enable seamless data consolidation from multiple HR systems, providing clients with comprehensive workforce insights.