Emporia Company Profile

Background

Emporia is a diversified company operating in various sectors, including energy management, market research, telecommunications, and recruitment. Each division focuses on delivering specialized solutions to meet the unique needs of their respective markets.

Key Strategic Focus

Emporia Energy: Dedicated to revolutionizing home energy management, Emporia Energy offers innovative solutions that empower homeowners to use energy efficiently, save money, and contribute to a sustainable future.

Emporia Research: Specializes in providing verified B2B audience solutions, utilizing advanced technologies to source and engage professional respondents for market research, ensuring high-quality and reliable data.

Emporia Telecom: Focuses on developing and producing user-friendly mobile devices tailored for the older generation, emphasizing ease of use and accessibility.

Emporia Recruitment: Offers comprehensive recruitment services, connecting innovative companies with top talent in sectors such as artificial intelligence, cybersecurity, cloud computing, data, and software engineering.

Financials and Funding

Emporia Research: Founded in 2020, Emporia Research secured a $2.25 million venture round investment on April 8, 2025, underscoring investor confidence in its innovative approach to B2B market research.

Pipeline Development

Emporia Research: The company has developed the mrxCore platform, which emphasizes third-party verified data over self-reported data, resulting in a significant reduction in data scrubbing.

Technological Platform and Innovation

Emporia Research: Utilizes the mrxCore platform, focusing on verification and data quality, leading to a 92.5% reduction in data scrubbing for clients.

Leadership Team

Emporia Research:

Michael Hess: Co-founder & CEO

Jake Roeland: Co-founder & CTO

Mark Hannan: Co-founder & CDO

The leadership team comprises individuals with backgrounds in software engineering and data science, bringing expertise from previous roles at Goldman Sachs and other technology firms.

Market Insights and Competitor Profile

The market for B2B audience solutions is growing, with increasing demand for verified and high-quality data in market research. Emporia Research faces competition from other market research firms offering B2B data solutions. However, Emporia's emphasis on third-party verified data and advanced technological platforms differentiates it in the market.

Strategic Collaborations and Partnerships

Emporia Research: The company has engaged in partnerships with various organizations to enhance its data collection capabilities and expand its reach in the market research industry.

Operational Insights

Emporia Research: By focusing on verified B2B audiences and leveraging advanced technologies, Emporia Research aims to provide high-quality data solutions that meet the evolving needs of the market research industry.

Strategic Opportunities and Future Directions

Emporia Research: Plans to continue expanding its platform offerings, enhance data verification processes, and explore new markets to solidify its position as a leader in B2B audience solutions.