Emporia Learning Inc.: Company Market Research Report

Company Overview

• Name: Emporia Learning Inc.

• Mission: Emporia aims to redefine the B2B market research landscape by addressing data integrity problems with a deeply technical approach, providing authentic insights necessary for impactful decision-making.

• Founded: Emporia was co-founded in New York City by industry outsiders from Goldman Sachs, Amazon, and Marriott International.

• Key People:

• Michael Hess, Co-founder & CEO

• Jake Roeland, Co-founder & CTO

• Mark Hannan, Co-founder & CDO

• Headquarters: No specific location mentioned.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Emporia is known for building the first LinkedIn-verified B2B panel of respondents, ensuring high-quality data collection and actionable insights delivery in B2B market research.

Products

Emporia Platform Overview

The Emporia ecosystem is purpose-built for B2B market research solutions, featuring tools designed to streamline data collection and audience engagement.

Key Products and Features

1. mrxCore

• Description: A comprehensive audience traffic allocation tool and primary research platform.

• Key Features:

• Advanced B2B Targeting

• Survey Builder

• Qualitative Scheduling

2. Polis

• Description: A newly launched participant portal and verification mechanism.

• Key Features:

• 100% LinkedIn-Verified Participant data ensuring high-quality insights.

• In-depth participant profiles for hyper-specific audience segmentation.

• Intuitive interface for easier participant engagement.

• Faster payouts with expanded payment options.

• Seamless authentication and advanced profile scanning for sample providers.

3. Levada

• Description: An audience traffic allocation tool.

• Key Features: No detailed features listed.

4. Digital Rewards Wallet

• Description: A feature enabling participants to claim rewards or donate to charity.

• Key Features: Various redemption options for earnings.

Recent Developments

• New Products:

• Launch of Polis, focusing on participant verification and engagement, with the only B2B panel requiring LinkedIn OAuth verification.

• Product Updates:

• Introduction of features in Polis that enhance the experience for both researchers and participants, including more targeted recruitment and easier reward payouts.

• New Features:

• Polis now offers hyper-specific audience segmentation and improved participant engagement.

• Newly added networking opportunities for participants through Polis.

• Partnerships and Collaborations:

• There is no explicit mention of new partnerships or collaborations.

This detailed report on Emporia Learning Inc. brings forth the key aspects of the company's operations, including its mission, product offerings, and recent advancements, positioning it as a transformational entity in B2B market research.