Endowus Company Profile

Background

Endowus, established in 2017, is a leading independent digital wealth platform in Asia. Licensed by the Monetary Authority of Singapore and the Securities & Futures Commission of Hong Kong, Endowus offers comprehensive financial services across personal savings, private wealth, and public pension schemes, including Singapore's Central Provident Fund (CPF) and Supplementary Retirement Scheme (SRS). The company's mission is to democratize access to institutional-quality investment solutions, providing conflict-free advice and low, transparent fees through a personalized digital experience.

Key Strategic Focus

Endowus focuses on delivering holistic wealth management solutions by integrating technology with expert financial advisory services. The platform offers a diverse range of investment options, including cash management, public markets, private markets, hedge funds, and alternative investments. By partnering with over 80 global asset managers, Endowus ensures clients have access to best-in-class funds. The company's fee-only model, characterized by 100% cashback on trailer fees and zero sales charges, underscores its commitment to transparency and client-centricity.

Financials and Funding

As of November 2024, Endowus manages over US$7 billion in client assets, marking a significant growth trajectory. The company has raised a total of US$95 million in funding from prominent investors, including UBS, Citi Ventures, MUFG Innovation Partners, EDBI, Lightspeed Venture Partners, Prosus Ventures, Samsung Ventures, SBVA, Singtel Innov8, and Z Venture Capital. These funds are strategically allocated to enhance technological infrastructure, expand product offerings, and fuel regional growth initiatives.

Pipeline Development

Endowus continually expands its suite of investment solutions to cater to diverse client needs. Recent developments include the launch of Core Enhanced Portfolios, providing clients with diversified investment strategies. The company has also introduced private market and alternative investment solutions, collaborating with leading industry players such as Apollo, Blackstone, Bridgewater, Hamilton Lane, KKR, Millennium, Partners Group, and Quantedge. These initiatives aim to offer clients access to global private equity, hedge funds, and alternative investments.

Technological Platform and Innovation

Endowus leverages a proprietary digital platform that integrates advanced technology with personalized financial advisory services. Key features include:

Proprietary Technologies: A secure, user-friendly interface that allows clients to manage investments across various asset classes seamlessly.

Scientific Methodologies: The Endowus Investment Office employs quantitative and qualitative analyses to curate best-in-class funds, ensuring alignment with clients' financial goals.

AI-Driven Capabilities: Utilization of data analytics and machine learning algorithms to provide evidence-based investment advice and optimize portfolio performance.

Leadership Team

Endowus boasts a leadership team with extensive experience in finance and technology:

Samuel Rhee, Co-Founder, Chairman & Group CIO: Former CEO & CIO at Morgan Stanley Investment Management Asia.

Gregory Van, Chief Executive Officer: Former UBS Investment Banker and Payments Lead at Grab.

Sin Ting So, Chief Client Officer: Former Private Banker at Morgan Stanley and Nomura.

Steffanie Yuen, Head of Hong Kong: Former Managing Director at Value Partners and Strategic Partnerships Director at Ant Group.

Hugh Chung, Chief Investment Officer: Former CIO at Family Offices, and Executive Director at Goldman Sachs and JP Morgan.

Serene Chew, Head of Legal & Regulatory Affairs: Former Assistant General Counsel at MAS.

Dominic Ong, Chief Financial Officer: Former Managing Director at Rayliant Global Advisors.

Deepak Sarda, Chief Technology Officer: Former Head of Developer Solutions Architecture at Amazon Web Services.

Jason Huan, Chief Marketing Officer: Former CMO at Lazada Singapore & Philippines.

John Li, Head of Client Technologies: Former Engineering Lead at StashAway and Goldman Sachs.

Sheryl Choong, Head of Client Advisory: Former Private Banker at UBS and Credit Suisse.

Abigail Tan, Head of Operations: Former Operations Lead at Funding Societies.

Clarissa Wang, Head of People: Former HR professional at Google and Salesforce.

Jen Lua, Head of Product (Platform, Data & Revenue): Former Product Manager at Shopee.

Jason Teo, Head of Growth Marketing: Former Marketing Lead at Lazada and Circles.Life.

Yu Ling Chan, Head of Finance: Former professional at PwC Singapore and New York, EastSpring Investments.

Leadership Changes

In 2022, Endowus appointed Steffanie Yuen as Head of Hong Kong, marking a significant step in the company's expansion into its first overseas market. Yuen brings extensive experience from her previous roles at Value Partners and Ant Group, positioning her to lead Endowus' growth initiatives in Hong Kong.

Competitor Profile

Market Insights and Dynamics

The digital wealth management industry in Asia is experiencing rapid growth, driven by increasing demand for transparent, technology-driven investment solutions. The market is characterized by a shift towards fee-only advisory models and the integration of advanced technologies to enhance client experiences.