Company Profile: Enjoy New Media
Background
Enjoy New Media is a full-service video production company based in Atlanta, Georgia, specializing in creating story-driven video content that resonates with audiences. Founded by Denver Bailey, the company has established itself as a trusted partner for major brands across various industries, delivering commercials and digital ads that are both visually striking and effective in driving business results.
Key Strategic Focus
Enjoy New Media focuses on high-quality video production tailored for consumer products, aiming to enhance brand engagement and sales. Their services encompass:
- Sell-In Materials: Crafting compelling content to persuade retailers and buyers.
- Sell-Through Campaigns: Developing strategies to boost product sales and reduce returns.
- Digital Advertising: Producing engaging ads for platforms like Hulu and Disney+ to reach targeted audiences effectively.
Financials and Funding
As a privately held company, Enjoy New Media has not publicly disclosed detailed financial information or funding history. However, their sustained growth and partnerships with major brands indicate a solid financial foundation.
Pipeline Development
Enjoy New Media's portfolio includes a diverse range of projects, such as:
- BarkBox: A humorous ad featuring a determined dog promoting BarkBox’s Double Deluxe deal.
- JubileeTV: A touching narrative about a daughter helping her aging mother reconnect with television.
- H&R Block: A campaign showcasing a mother's newfound confidence after receiving assistance from H&R Block.
These projects highlight the company's ability to create engaging content across various sectors.
Technological Platform and Innovation
Enjoy New Media leverages cutting-edge equipment and post-production facilities to ensure high-quality video production. Their in-house team utilizes advanced technologies to deliver cinematic visuals and strategic storytelling, setting them apart in the industry.
Leadership Team
- Denver Bailey: Founder & Director. A creative problem-solver with a sharp eye for storytelling, Denver leads the charge on all things vision and vibe. He’s fueled by faith, ‘90s nostalgia, and a passion for making ideas come to life on screen.
- Si Rajadhyax: Production Supervisor. An actor, designer, and time-travel enthusiast, Si brings more to the team than can be listed. He also built the company's website, ensuring its visual appeal.
- Mengmeng Yu: Global Brand Partnerships Manager. Fluent in Chinese and finance, Mengmeng keeps the ship running smoothly with precision and poise. Her favorite movie is Titanic—but she ensures projects never sink.
- Cameron Smith: Senior Video Editor. With a dynamic energy, Cameron is the go-to expert for crafting incredible short-form content, bringing epic energy to everything he films.
Market Insights and Dynamics
The video production industry is characterized by rapid technological advancements and a growing demand for high-quality, engaging content. Companies like Enjoy New Media are well-positioned to capitalize on these trends by offering specialized services that cater to the evolving needs of brands seeking to connect with consumers through compelling visual narratives.
Competitor Analysis
Enjoy New Media operates in a competitive landscape with several notable players:
- Blue Fountain Media: A digital marketing agency specializing in web design and development, offering services that overlap with Enjoy New Media's offerings.
- Dotsquares: A global IT services company providing web development and digital marketing solutions, competing in the same space.
- Salsify: A product experience management platform that helps brands deliver consistent and compelling product experiences across various channels, indirectly competing by offering alternative solutions to brand engagement.
Strategic Collaborations and Partnerships
Enjoy New Media has established partnerships with major brands such as BarkBox, JubileeTV, and H&R Block, enabling them to create targeted and effective video content that resonates with diverse audiences. These collaborations enhance their market position and demonstrate their capability to deliver tailored solutions across various industries.
Operational Insights
Enjoy New Media differentiates itself through its boutique studio experience, offering personalized service without the delays or surprises often associated with larger agencies. This approach allows them to maintain a high level of quality and client satisfaction, setting them apart in a competitive market.
Strategic Opportunities and Future Directions
Looking ahead, Enjoy New Media aims to expand its portfolio by targeting new industries and exploring innovative content formats. By leveraging their expertise in storytelling and production, they are well-positioned to meet the evolving needs of brands seeking to engage consumers through impactful video content.
