Entain Australia & New Zealand: Market Research Report

1. Company Overview

Name

• Entain Australia & New Zealand

Mission of the Company

• "At Entain, it's your game."

Founded

• No information is available.

Founders

• No information is available.

Key People in the Company

• Dean Shannon, Chief Executive Officer

• Adam Bennett, General Counsel

• Cameron Rodger, Managing Director - New Zealand

• Chris Ward, Chief Revenue Officer

• Christopher Haigh, Chief Media Officer

• Drew Wareham, Chief Technology Officer

• Jessica Sharpe, Chief People Officer

• Lachlan Fitt, Deputy CEO and CFO

• Kim Lindsay, Chief Compliance and Regulatory Officer

• Liz Hiteshue, Chief Operating and Transformation Officer

• Mel Kenneday, Chief Marketing Officer

Headquarters

• No information is available.

Number of Employees

• No information is available.

Revenue

• No information is available.

What is the Company Known For

• Entain Australia & New Zealand is known for providing a rich and engaging gaming experience through various well-known brands, such as Ladbrokes, Neds, Entain Venues, TAB, Trackside, betcha, and SENZ. They are committed to delivering unparalleled gaming tech experiences and community involvement.

2. Products and Services

Ladbrokes

• Description: A leading racing entertainment brand in Australia with a strong heritage in the Australian racing industry.

• Key Features:

• Mates Mode: A community-building social-betting product

• Bet Ticker: A stock market-style product

• In-app content hosted by respected industry talent

Neds

• Description: A tech-driven platform for sports and racing enthusiasts offering innovative betting options.

• Key Features:

• Exclusive toolbox for smarter betting

• Value-added tech, tools, insights, and experiences

Entain Venues

• Description: Provides entertainment solutions for pubs and clubs across Australia.

• Key Features:

• Sportspick Sports and Race Tipping

• QuizzaMe and InnQUIZitive Trivia

• APL Poker, DJ Bingo, and Game On Live Sports Scheduling

TAB

• Description: A well-established brand with over 70 years in New Zealand, providing sports and racing betting services.

• Key Features:

• Contribution to the sports and racing industries

• Household name in New Zealand

Trackside

• Description: New Zealand’s leading racing media organization.

• Key Features:

• Captures and curates over 1000 domestic race meetings

• Live broadcasting of races from Southland to Northland

• International broadcasting

betcha

• Description: A new generation betting brand targeting younger audiences.

• Key Features:

• Focus on social and competitive sports such as football, basketball, and UFC

SENZ

• Description: A media and broadcasting arm acquired by TAB NZ, managing 28 radio stations.

• Key Features:

• Engagement with racing and sporting audiences

3. Recent Developments

Strategic Partnerships

• June 1, 2023: A strategic partnership with TAB was established, integrating the TAB brand into the Entain Australia and New Zealand portfolio. This has led to increased investment in sports and racing in New Zealand.

New Product Launches

• betcha: Recently launched and became the official wagering partner of the Ultimate Fighting Championship (UFC) for New Zealand.

New Features Added to Existing Products

• Punter Assist: A suite of tools for safer gambling introduced in March 2020 with ongoing innovations. Features include:

• Deposit Limits

• Curfew settings

• Block Out days

• Market Control

• Session Timer

• Bet Limits

Partnerships and Collaborations

• University of Queensland: Funded four scholarships to support women in tech undergoing financial hardship.

• Victoria University of Wellington: Provides scholarships to support women studying Mathematics, Engineering, or Technology.

• Connectathon 2022: Collaborated with Indigitek, Women in Digital, UQ Ventures, and Coder Academy for a technology and gaming event.

• Mater Foundation: Raised $300k+ for cancer-related research and mental health facilities.

• Relationships Australia: Donated $100,000 to build a First Nations Digital Campaign and provide safer gambling community support.

4. Awards and Acknowledgments

• Industry Excellence Awards: Recognizing staff like Michaela Sobieska, Elizabeth Whelan, and Anna Baigent for their contributions to the racing and gaming industries.

This report is crafted to provide a detailed, professional snapshot of Entain Australia & New Zealand, summarizing their mission, leadership, products, and recent significant developments.