Environics Analytics Company Research Report

Company Overview

• Name: Environics Analytics

• Mission: To improve people's lives and make clients more successful through transformative data, insights, and analytics.

• Founding: Environics Analytics was founded in 2003 by Jan Kestle.

• Key People:

• Jan Kestle, Founder and President

• James Smith, Chief Compliance and Privacy Officer

• Doug Norris, PhD, Senior Vice President and Chief Demographer

• Evan Wood, EVP & Chief Strategy Officer

• Headquarters:

• Environics Analytics Group Ltd., 33 Bloor Street East, Suite 400, Toronto, ON M4W 3H1

• Environics Analytics Inc., 1000 N. West Street, Suite 1200, Wilmington, DE 19801

• Number of Employees: Over 200

• Revenue: No information is available

• Known For: Environics Analytics is renowned for advanced consumer and market data, powerful analytical software, and providing custom analytics solutions.

Products

1. PRIZM® Premier Consumer Segmentation

• Description: This system helps organizations reach their best customers with targeted messaging and strategic marketing efforts.

• Key Features:

• 68 lifestyle types based on income, urbanity, and lifestage

• 20,000 PRIZM Premier-coded variables

2. ENVISION Platform

• Description: A cloud-based analytics platform providing a deep understanding of consumers, prospects, and trade areas.

• Key Features:

• Access to over 22,000 variables including demographics and consumer preferences

• Built on Esri’s ArcGIS server with robust mapping

• Pre-built marketing insight workflows

3. SPOTLIGHT Tool

• Description: An intuitive tool for location analytics, integrating market information and consumer insights.

• Key Features:

• Presentation-quality reports and maps

• Simple three-step interface

• Flexible payment options

4. Analytics Software Platforms

• Various platforms designed for specific business intelligence needs, featuring privacy compliant databases and executive reporting capabilities.

Recent Developments

• Certifications: Environics Analytics is one of the first organizations globally to receive the MSECB’s Privacy by Design ISO 31700-1 certification, emphasizing their commitment to integrating privacy and data protection into the core design of products and services.

• Partnerships and Acquisitions: The company has expanded its reach and capability through several strategic acquisitions, including the acquisition of Generation 5, Sampling Modeling & Research Technologies Inc., and Research Solutions Inc.

• Product Enhancements:

• Launch of Mobility Analytics services

• Introduction of Canadian database offerings such as CannabisInsights and AutoRank™

• Enhanced MobileScapes data products delivered in 2020

• Security and Compliance: Environics Analytics has successfully undergone Type II SOC 1 & SOC 2 audits, reflecting their commitment to maintaining high standards of data protection and security.

Conclusion

Environics Analytics has established itself as a leader in data, analytics, and marketing services, known for leveraging high-quality analytics tools and comprehensive data solutions to deliver deep market insights and superior customer service.