Equal Reality Company Profile

Background

Overview

Equal Reality is an Australian company specializing in diversity and inclusion training through virtual reality (VR). Founded in 2016, the company aims to foster empathy and understanding by allowing individuals to experience discrimination and bias from different perspectives. Their VR simulations enable users to "walk a mile in someone else's shoes," enhancing awareness and promoting inclusive behavior in the workplace.

Mission and Vision

Equal Reality's mission is to create a more inclusive workplace by providing immersive VR training experiences that address unconscious bias and discrimination. Their vision is to revolutionize workplace learning by leveraging technology to drive meaningful behavior change and foster empathy among employees.

Industry Significance

Operating within the corporate training sector, Equal Reality is at the forefront of integrating VR technology into diversity and inclusion initiatives. Their innovative approach has set a precedent for using immersive technologies to tackle complex social issues in professional environments.

Key Strategic Focus

Core Objectives

Empathy Development: Enhancing understanding of diverse perspectives to reduce bias and discrimination.

Behavioral Change: Promoting lasting changes in workplace behavior through immersive learning experiences.

Scalability: Providing training solutions that can be widely implemented across organizations.

Areas of Specialization

Diversity and Inclusion Training: Developing VR scenarios that depict various forms of discrimination and bias.

Unconscious Bias Education: Creating experiences that help individuals recognize and address their own biases.

Leadership Development: Offering training that prepares leaders to manage diverse teams effectively.

Key Technologies Utilized

Virtual Reality (VR): Utilizing VR to create immersive training environments.

3D Modeling and Simulation: Designing realistic scenarios that accurately represent diverse experiences.

Data Analytics: Collecting and analyzing user feedback to continuously improve training programs.

Primary Markets Targeted

Corporate Sector: Providing training solutions for businesses aiming to enhance workplace inclusivity.

Government Organizations: Collaborating with public institutions to implement diversity and inclusion initiatives.

Educational Institutions: Offering programs that prepare students for diverse work environments.

Financials and Funding

Funding History

Total Funds Raised: Approximately $60,500 AUD.

Recent Funding Rounds: In September 2017, Equal Reality secured a grant of $60,500 AUD.

Notable Investors: The company has received support from organizations such as Remarkable and Hot DesQ.

Utilization of Capital: The funds have been directed towards developing and expanding their VR training programs, enhancing technological capabilities, and scaling operations to reach a broader audience.

Pipeline Development

Key Pipeline Candidates

'Power & Exclusion' VR Application: A training module that immerses users in scenarios involving workplace power dynamics and exclusionary behavior.

'Gender & Disability' VR Application: Focused on experiences related to gender and disability biases in professional settings.

'In Groups & Out Groups' VR Application: Designed to highlight the challenges faced by individuals in marginalized groups within organizational structures.

Stages of Development

All applications are in the final stages of development, with pilot programs and initial rollouts completed successfully.

Target Conditions

The training modules address various forms of discrimination, including gender bias, disability bias, and exclusionary practices in the workplace.

Anticipated Milestones

Wider Implementation: Plans to deploy these training programs across multiple organizations in the coming year.

User Feedback Integration: Ongoing collection and analysis of user feedback to refine and enhance training content.

Technological Platform and Innovation

Proprietary Technologies

Immersive VR Training Modules: Custom-designed VR scenarios that replicate real-world experiences of discrimination and bias.

Data Analytics Tools: Systems that gather and analyze user interactions to assess training effectiveness and areas for improvement.

Significant Scientific Methods

Experiential Learning Techniques: Employing immersive experiences to facilitate deeper understanding and empathy.

Behavioral Analytics: Utilizing data to measure changes in user attitudes and behaviors post-training.

Leadership Team

Key Executives

Brennan Hatton: Founder and Chief Technology Officer. Brennan has a background in game development and VR, having worked with organizations like Meta and CriticalArc. He is responsible for overseeing the technological development of Equal Reality's training programs.

Rick Martin: Co-Founder and Chief Operating Officer. Rick brings experience from his previous ventures and plays a pivotal role in strategic planning and operations.

Market and Competitor Insights

Market Dynamics

The market for diversity and inclusion training is expanding, with organizations increasingly recognizing the importance of fostering inclusive environments. The integration of VR technology into training programs is a growing trend, offering immersive and impactful learning experiences.

Competitor Analysis

Praxis Labs: Specializes in VR-based diversity and inclusion training, offering interactive learning experiences.

Subvrsive: Provides VR solutions for corporate training, focusing on behavior change and skill development.

Mursion: Offers VR simulations for soft skills training, including diversity and inclusion topics.

Strategic Collaborations and Partnerships

Equal Reality has collaborated with organizations such as Domain Group and J.P. Morgan to implement their VR training programs, demonstrating the scalability and effectiveness of their solutions.

Operational Insights

Equal Reality differentiates itself through its focus on experiential learning, providing users with immersive scenarios that traditional training methods cannot replicate. This approach has led to high engagement and positive feedback from participants.

Strategic Opportunities and Future Directions

The company plans to expand its training modules to cover a broader range of diversity and inclusion topics, aiming to serve a global clientele. By leveraging advancements in VR technology, Equal Reality seeks to enhance the realism and interactivity of its training programs, further solidifying its position in the market.