Eris Car-Design GmbH Company Profile
Background
Eris Car-Design GmbH, established in 1990, initially specialized in chrome parts and wood interiors for vehicles. Over time, the company expanded its focus to include a diverse range of products, encompassing automotive accessories, tools, furniture, and leisure items. Operating under the brand name ECD-Germany, the company emphasizes quality and customer satisfaction, adapting to market trends and technological advancements to meet the evolving needs of its clientele.
Key Strategic Focus
Eris Car-Design GmbH's strategic objectives include:
- Diversified Product Portfolio: Offering an extensive range of over 20,000 items, including automotive parts, tools, furniture, and leisure products, catering to a broad customer base.
- E-Commerce Expansion: Leveraging online platforms to enhance market reach and streamline the purchasing process for customers.
- Brand Development: Establishing and promoting proprietary brands such as ECD-Germany, HAUKI, and ML-Design modern living to strengthen market presence and brand recognition.
Financials and Funding
- Annual Revenue: Estimated at approximately €2 million.
- Balance Sheet Total: Reported at €9 million as of 2022.
- Employee Count: Approximately 15 employees, with a 7% growth observed in the previous year.
Technological Platform and Innovation
Eris Car-Design GmbH distinguishes itself through:
- Proprietary Brands: Development and registration of trademarks such as ECD-Germany, HAUKI, and ML-Design modern living, reflecting the company's commitment to brand identity and market differentiation.
- E-Commerce Integration: Utilizing online platforms, including eBay stores, to facilitate product distribution and customer engagement.
Leadership Team
- Johannes Lange: Serving as Geschäftsführer (Managing Director), Johannes has been instrumental in steering the company's strategic direction and overseeing its operations.
- Witaly Ertel: Appointed as Geschäftsführer on June 19, 2023, Witaly brings fresh perspectives to the leadership team, contributing to the company's growth and innovation initiatives.
Competitor Profile
Market Insights and Dynamics
The automotive accessories and related products market is characterized by:
- Diverse Product Offerings: Companies provide a wide range of products, from vehicle parts to home and leisure items, to meet varied consumer demands.
- E-Commerce Growth: Increasing reliance on online platforms for product sales and customer engagement.
Competitor Analysis
Key competitors include:
- Lomadox GmbH: Specializes in retail trade, offering products that may overlap with Eris Car-Design GmbH's furniture and home accessory lines.
- Mc Clever GmbH: Engages in retail trade, potentially competing in similar product categories.
- Casa Mobile by Fretz GmbH: Focuses on retail trade, providing products that align with Eris Car-Design GmbH's offerings.
Strategic Collaborations and Partnerships
Eris Car-Design GmbH has established partnerships with various suppliers and manufacturers to ensure a diverse and high-quality product range. The company also collaborates with e-commerce platforms to enhance product visibility and accessibility.
Operational Insights
The company's operational strategies include:
- Customer-Centric Approach: Emphasizing customer satisfaction through quality products and responsive service.
- Adaptability: Continuously evolving product offerings to align with market trends and consumer preferences.
- E-Commerce Focus: Strengthening online presence to reach a broader audience and streamline sales processes.
Strategic Opportunities and Future Directions
Eris Car-Design GmbH aims to:
- Expand Product Lines: Introduce new products under existing and new proprietary brands to capture additional market segments.
- Enhance Digital Presence: Invest in digital marketing and e-commerce capabilities to increase brand visibility and sales.
- Explore New Markets: Identify and enter emerging markets to diversify revenue streams and reduce dependency on existing markets.
Contact Information
- Website: ECD-Germany
- eBay Stores: ECD-Germany eBay Store, Eris-Car eBay Store
- Social Media: Facebook
- Headquarters: Höhenweg 47, 51674 Wiehl, Germany
Note: The above information is based on available data as of June 26, 2025.
