EI

Essencemediacom India


EssenceMediacom India



Company Overview


EssenceMediacom India is a prominent advertising agency under GroupM, part of WPP, the world's largest marketing communications services group. EssenceMediacom was formed by merging two pioneering agencies: Essence, recognized for its performance, data, analytics, and creative technology DNA, and MediaCom, known for its scaled multichannel audience planning and strategic media expertise.

Global Presence


  • Global Network: 10,000+ employees across 120 offices in 96 markets.

  • Global Billings: Over $22.7 billion managed media.

  • Major Clients: Adidas, Coca-Cola, Dell, Google, Hasbro, Mars, NBCUniversal, P&G, Richemont, Shell, Sony, Uber.


India-Specific Details


  • Local Offices in India: Bengaluru and other major cities.

  • Employee Count: Between 501-1,000 employees.

  • Local Clients: Airtel, Flipkart, MakeMyTrip, NPCI, Parle Agro, VIVO.

  • Key Services: Analytics and Insight, Frictionless Commerce, Integrated Media Solutions, Creative Futures, Specialist B2B Marketing.


Leadership in India


  • Navin Khemka: CEO of EssenceMediacom South Asia.

  • Saurabh Chandrashekhar: Managing Director with 18+ years of experience in the media agency ecosystem across digitally forward markets.

  • Sudipto Chatterjee: Managing Partner - Growth.

  • Rahul Marwaha: Vice President, Digital.

  • Piyush Sharma: General Manager.

  • Vivek Das: Recently appointed Managing Partner.

  • Sonali Malaviya: Chief Strategy and Transformation Officer.

  • Averill Sequeria: Chief Strategy Officer.


Recent Achievements and Initiatives


  • Thums Up's Toofani Biryani Hunt Season 2: Notable campaign for The Coca-Cola Company.

  • Rupay IPL Campaign: Awarded 2 Gold, 1 Silver, and 1 Bronze at the Pitch 2nd Edition BFSI Marketing Awards 2024.

  • Bambino Pasta Foods: Won the integrated media mandate to strengthen the brand's presence in the growing e-commerce market.


Company Values and Strategic Focus


  • Breakthrough for Brands: EssenceMediacom strives to deliver marketing breakthroughs by harnessing data and technology.

  • Client-Focused: Committed to understanding and driving forward clients' goals.

  • Continuous Learning: Investing in the well-being and career growth of employees, supporting diversity and creating opportunities for all.

  • Innovation and Integration: Utilizing a multidisciplinary approach to deliver tailored services and balance brand and performance metrics effectively.

  • Collaboration within WPP and GroupM: Leveraging access to extensive data sets and expertise to offer comprehensive and innovative solutions.


Website and Social Media





Key Points for Sales Background Research


1. Integrated Media Solutions: Highlight EssenceMediacom's expertise in delivering comprehensive media solutions, leveraging a blend of data-driven insights and creative strategies.
2. Local and Global Client Success Stories: Use examples like Airtel 5G Launch and global campaigns (e.g., Coca-Cola and Dell) to demonstrate industry leadership and campaign effectiveness.
3. Leadership Depth: Emphasize the extensive experience of the leadership team to instill confidence in their capability to drive successful partnerships.
4. Innovative Campaigns: Discuss recent award-winning campaigns and initiatives to showcase creativity and effectiveness in driving client goals.
5. Strategic Focus Areas: Align your pitch with their strategic focus on breakthrough solutions, continuous learning, and client-centric approach to demonstrate alignment and understanding of their values.

Competitor Profiling Report for EssenceMediacom India



Overview


EssenceMediacom operates as GroupM's newest and largest marketing agency, focused on delivering breakthrough marketing solutions for brands in the modern communications economy. The company has carved out a significant niche in the advertising and marketing industry, evidenced by its impressive roster of global clients and numerous award recognitions.

Key Clients:


  • Adidas

  • Coca-Cola (WPP Team OpenX)

  • Dell

  • Google

  • Hasbro

  • Mars

  • NBCUniversal

  • P&G

  • Richemont

  • Shell

  • Sony

  • Uber


Notable Achievements:


  • EssenceMediacom India was awarded the 'Media Agency of the Year' at the 23rd Abby One Show in May 2023.

  • The agency's outstanding work includes four gold medals for projects involving Google, Coca-Cola, Thums Up, and Whisper India.

  • Globally, EssenceMediacom secured 27 prizes at the Festival Media Global Awards in 2023, including two Grand Prix trophies, three Gold, 16 Silver, and 6 Bronze awards.


Competitor Analysis



TPG


  • Overview: An American private equity firm managing $221.6 billion in assets, focusing on growth capital, venture capital, public equity, and debt investments. It operates globally across diverse sectors including media and telecommunications.

  • Recent Performance: Publicly traded with a net income of $80.1 million and revenue of $2.39 billion in 2023.

  • Notable Investments: Extensive involvement in leveraged buyouts and growth investments, with significant contributions to industries such as technology and healthcare.


Temasek


  • Overview: A state-owned investment company based in Singapore, controlling a portfolio valued at S$389 billion primarily in Asia.

  • Operational Reach: Operates through 13 global offices across 9 countries.

  • Strategic Focus: Emphasizes sustainable long-term returns and corporate governance, actively engaging in a diversified range of industries from financial services to media and technology.


H-FARM


  • Overview: An Italy-based venture builder and investment firm focusing on digital startups.

  • Establishment: Founded in 2005, employs over 600 people, and based out of Roncade, Italy.

  • Unique Proposition: Known for fostering digital innovation via seed investments and providing digital business services, it maintains a unique campus setting promoting educational and innovative initiatives.


Digital LaunchPad


  • Overview: Focuses on IT services and consulting, providing comprehensive digital and web media services since 2006.

  • Service Scope: Specializes in web development, SEO, scientific visualization, and digital publication tailored to scientific and technical projects.

  • Company Size: A small but specialized team of 2-10 employees, privately held.


Market Recognition


  • EssenceMediacom leads significantly in the advertising and marketing arena, being acknowledged for integrating traditional street-level marketing tactics with advanced technological insights, making it a formidable competitor in its industry.

  • Recent accolades include being listed as the No. 7 agency globally in the M&M Global Awards 2024 shortlist, highlighting its consistent performance and innovative marketing approaches.


Actionable Insights


For potential engagements with EssenceMediacom India, it is essential to:
  • Leverage the agency's robust client partnerships as a testament to its competence in handling high-profile brands.

  • Highlight the innovative and award-winning campaigns when discussing potential collaborations, emphasizing the agency’s ability to deliver impactful and successful marketing strategies.

  • Explore synergies in technological and digital advancements, particularly in areas where EssenceMediacom has demonstrated expertise, such as integrated campaigns for globally recognized brands.