Company Market Research Report: Essential Flavours

Company Overview

Name

Essential Flavours

Mission of the Company

No explicit mission statement was found, but it can be inferred that the mission is to bring inspiring and on-trend flavours into Australian homes, with excellence and technology, and a customer-first approach.

Founded

1989

Founders

John Nielsen

Key People

John Nielsen (Founder and Director)

Chandra Mohan (Proprietor)

Simmone Goldin (Sensory Manager, MAIFST)

Anne Madder (Business Administrator)

Headquarters

15 Network Drive, Carrum Downs, VIC 3201, Australia

Number of Employees

51-200 employees

Revenue

No information is available

What is the Company Known For

Essential Flavours is known for creating and manufacturing tailored flavour solutions for food, beverage, and nutraceutical companies across the Asia Pacific. They have a strong reputation in the market for their excellence, commitment to technology, and customer-centric approach.

Products

Range of Products

Essential Flavours offers a wide range of flavour solutions that cater to various industries including food, beverage, and nutraceuticals. Their offerings include:

Cereal

Applications: Coated cereal, coated nuts, muesli bars

Key Factors: Heat treatment, inherent note from base

Beverage

Applications: Flavoured water, iced tea, carbonated, alcoholic, dry-mix beverage, coffee, energy drinks, fruit juice, non-dairy milk alternatives, breakfast drinks, smoothies/thickshakes, UHT

Key Factors: Heat treatment, stability

Dairy

Applications: Cream, custard, ice cream, soft serve ice cream, mousse, panna cotta, yoghurt, drinking yoghurt, flavoured milk, UHT

Key Factors: Heat treatment, cold processing, flavour perception delay due to low temperature

Confectionery

Applications: Chewing gum, icy poles, hard boil lollies, jellies, toppings & syrups

Key Factors: Heat stability

Bakery

Applications: Cakes, muffins, biscuits, cupcakes, pancakes, bread, frosting

Key Factors: Heat stability, inherent flavour note from base, high-shear mixing

Nutraceuticals

Applications: Tablets, vitamin mixes, vitamin beverages, sport supplements

Key Factors: Masking unpleasant taste, TGA approved flavours

Protein

Applications: Dry protein beverage mixes, protein bars and snacks, UHT

Key Factors: Masking unpleasant taste from base and sweeteners

Recent Developments

New Products and Features

New Flavour Launch: Recently developed indulgent flavours including Churro & Cream flavour.

New Markets: Expanded operations to Vietnam in 2013 to cater to the South East Asian market with flavours such as birdsnest, soursop, noni, and lotus flower.