established

Company Overview

Established is a consultancy firm known for its robust approach to enhancing innovation, startup growth, and communication strategies. It acts as a crucial partner for businesses aiming for growth and transformation, engaging mainly in startup ecosystem development, digital consulting, and comprehensive marketing campaigns. Through its strategic efforts, Established is positioned as a pivotal player in the entrepreneurial ecosystem.

Key Services and Initiatives

• Startup Ecosystem Development: Established excels in cultivating startup ecosystems, highlighted by its work in developing the AFWERX Ecosystem Development playbook for the U.S. Air Force, and its involvement with the Consumer Electronics Show (CES) through live Startup Pitch events.

• Event Production and Management: The company is integral to major events such as SXSW and CES, producing and managing impactful events like the Greater Colorado Pitch Series and the Entrepreneurial Ecosystems @ SXSW. These engagements serve as crucial gathering grounds for startups, investors, and industry leaders.

• Corporate Partnerships and Innovation Workshops: Established collaborates with corporations like Capital One and GuideWell Health, organizing innovation workshops and speaker series to foster a culture of corporate innovation and sustain its influence in the corporate sector.

Team Leadership

• Jen Consalvo, Co-CEO: Co-founder and key driver behind Established's strategic direction, Jen was pivotal in her previous venture, TechCo. She spearheads investments and support for new ventures through Established Ventures.

• Frank Gruber, Co-CEO: With a background in entrepreneurship and media journalism, Frank is crucial in shaping Established's role as a community builder and investor, informed by his co-founding role at Tech.Co.

• John Guidos, Chief Operating Officer: As a legal and business operations specialist, John manages the strategic operations of Established and its ventures, drawing from his experience as a co-founder of TurboAppeal.

• Michelle Andrade, Director of Business Operations: Michelle's expertise lies in forming strategic alliances with major corporations, driving business scaling and project management to ensure efficient service delivery to clients.

• Jessica Boone, Senior Vice President of Events & Communications: With experience in arts and philanthropy, Jessica enhances Established's communications and event strategies, fostering key connections between entrepreneurs and innovation enthusiasts.

• Joe Corbett, Chief Technology Officer: A marketing veteran, Joe is responsible for developing and implementing digital and experiential marketing strategies that are vital for realizing client objectives.

• Jamilah Corbitt, Engagement Director: With over 13 years in the startup ecosystem, Jamilah focuses on building and nurturing ecosystems to amplify engagement and visibility for both Established and its clients.

• Simon Kahan, Production Coordinator: Simon oversees marketing initiatives, blending creativity and problem-solving to ensure value delivery across complex projects for clients.

Contact and Engagement

Established is actively expanding possibilities for organizations through new programs and corporate innovations. Events like the 2024 Innovate Celebrate Conference and the Unvalley Virtual Conference position Established as a cornerstone in linking groundbreaking startups with leading tech firms. Prospective clients and partners are encouraged to reach out via Established's contact page for more information on collaboration opportunities.

Competitor Profiling

Established operates in a competitive landscape within the government sector, facing challenges from companies with similar naming and market positioning. This situation necessitates strategic differentiation and a strong branding approach.

Orr Group

• Industry: Philanthropic Fundraising Services

• Company Size: 51-200 employees

• Headquarters: Washington, DC, with an office in New York City.

• Services: Comprehensive consulting for nonprofits with a focus on strategic fundraising and partnerships.

• Distinctiveness: Known for its collaborative and partnership-focused approach.

• Contact: [Website](https://www.orrgroup.com)

ORIC Pharmaceuticals

• Industry: Biopharmaceutical

• Focus: Developing innovative therapies targeting treatment-resistant cancers.

• Founded: 2014

• Locations: South San Francisco and San Diego, California.

• Collaborative Culture: Emphasizes empowering employees to innovate in cancer therapy research.

• Contact: [Website](https://oricpharma.com)

Recent Developments and Challenges

• Naming Disputes: A competitor has adopted a name nearly identical to Established, leading to potential market confusion. Legal experts suggest strategies like sending cease and desist letters to mitigate such disputes.

Strategic Insights

• Competitive Differentiation: Employing detailed market research and competitive analysis can strengthen Established's unique market positioning.

• Digital Monitoring: Tools can aid in continuous market and competitor analysis, providing strategic insights to maintain a competitive edge.

• Unique Offerings Emphasis: Highlighting distinct services and strategic partnerships will reinforce Established's market presence, akin to the approach of competitors like Orr Group.

By addressing these dynamics with strategic foresight, Established can effectively navigate and excel in its competitive landscape.