Etaily Company Market Research Report
Company Overview
Name:
Etaily
Mission of the Company:
Etaily is a next-generation consumer products platform leveraging technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. The company aims to revolutionize e-commerce in Southeast Asia by offering an online-first approach to retail.
Founded:
2020 by Alexander Friedhoff
Key People:
- Alexander Friedhoff: Co-founder & CEO
- Jason Jocson: Head of People
- Gino Tantuico: IT Service Delivery
- Alex Garcia: Head of FMCG
- Cris Bangsal: Head of Channel
- Tris Sese: Head of Lifestyle
Company Headquarters:
- Philippines: 8th Floor, Liberty Plaza, H.V. Dela Costa, Makati City, 1227 Metro Manila
- Malaysia: Business Suite 19A-24-3, Level 24, UOA Centre, No.19, Jalan Pinang, Kuala Lumpur, Wilayah Persekutuan
- Singapore: 100 Peck Seah Street, #07-13, PS100, Singapore 07933
Number of Employees:
No information is available.
Revenue:
Expected gross sales are $40 million in 2023, with a target of $100 million by 2025.
What is the Company Known For:
Etaily is known for its one-stop e-commerce enablement platform supporting global consumer brands to enter Southeast Asia, providing end-to-end solutions for omnichannel retail operations.
Products
Offered Solutions:
Etaily offers a comprehensive suite of services powered by its proprietary platform, Clarity.
1. e-commerce Enablement:
- Managed Services: Leveraging economies of scale, demand forecasting, logistics, and customer data optimization.
- Technical Solutions: Advanced business data insights, omni digital content management, and automated demand and supply planning.
2. Etaily BrandSuite:
- A brand commerce management solution focusing on maximizing retail efficiencies.
3. Etaily Studios:
- Live streaming solutions catering to the dynamic digital space.
4. Etaily Society:
- An influencer network designed for enhanced brand engagement.
Key Features:
- Integrated end-to-end e-commerce technology
- Real-time business intelligence data
- Brand and channel management
- Streamlined sales and marketing support
Recent Developments
New Products and Features:
- Singapore Expansion: Etaily announced its entry into the Singapore market, offering its full suite of digital commerce managed services and leveraging Clarity.
- Series A Funding: Raised $17.8 million in Series A to expand operations in Southeast Asia and develop its distribution platform and proprietary tech.
- New Partnerships: Collaborated with piMerce to enhance analytics capabilities for its clients.
New Partnerships:
- Strategic partnership with piMerce for expanded analytics capabilities.
Awards:
- Lazada Partner of the Year Award: Recognition as top-tier partner in the e-commerce ecosystem.
Strategic Philosophy
Etaily emphasizes an "online first, offline to follow" strategy, focusing on efficient, asset-light operations suited for the rapidly growing Southeast Asian market. The company advocates for building smart, flexible supply chains to navigate the complexities of this region by embracing digital-first approaches.
Etaily continues to expand its influence across Southeast Asia, providing comprehensive support to prominent global and local brands with its innovative technology and strategic retail solutions.
