E

ethical-apparel-africa

lightning_bolt Market Research

Company Research Report: Ethical Apparel Africa (EAA)



Company Overview


  • Name: Ethical Apparel Africa (EAA)

  • Mission of the Company: EAA is dedicated to enabling brands to diversify their supply chains through ethical production in West Africa. They aim to create 10,000 worthwhile manufacturing jobs in West Africa by 2030 while shaping the emerging industry to prioritize people and protect the planet.

  • Founded Date and Founders: No information is available

  • Key People in the Company:

  • Keren Pybus: CEO and Co-Founder

  • Paloma Schackert: COO and Co-Founder

  • Pauline Watine: Social Impact and HR Director

  • Paul Allen: Technical Director

  • Kwabena Owusu-Adjei: Non Executive Director

  • Dominic McVey: Non Executive Director

  • Prashanth Kumar: Merchandising Manager

  • Florence Yarney: Operations and Finance Manager

  • Shabber Golam: Raw Materials Sourcing Manager

  • Somduth Heeramun (Kailash): Technical Manager

  • Farida Olass: Compliance, Impact & HR Manager

  • Daniella Marilyn Osei: Merchandiser

  • Ekow Krampah Arthur: Assistant Merchandiser

  • Joseph Manu: Logistics Manager

  • Rose Amponsah: Technical Associate

  • Manohar Mani: Product Development Manager

  • Felix Kissi Dankyira: Raw Materials Sourcing Assistant

  • Bright Selorm Avedzi: Finance & Operations Associate

  • Alexander Agblemado: Merchandising Associate

  • El-Freda Lartey: Assistant Merchandiser

  • Justin Hendrix: Strategy & Partnerships Consultant

  • Headquarters: No information is available

  • Number of Employees: Over 500 employees (via Maagrace Garment Industries Ltd.)

  • Revenue: No information is available

  • Known For: EAA is known for ethical manufacturing and sourcing in West Africa, enabling brands to diversify their supply chains while ensuring that workers are respected, empowered, and paid living wages.


Products


EAA works with partner factories to manufacture a range of products. The company's key practices and products include:

  • Product Management: Orders are managed from product development to order ex-country, including pattern creation, raw material sourcing, critical path management, and independent quality checking.

  • Product Categories: Below is an illustrative selection of product categories that EAA's partner factories specialize in. Specific product details are not provided in the information available.


Recent Developments


  • New Products Launched:

  • Medical Scrubs: In response to a cancelled order, EAA planned to donate US-grade medical scrubs to frontline medical workers in conflict zones.

  • Acquisition and Partnerships:

  • Acquisition of Maagrace Garment Industries Ltd. (2021): Located in Koforidua, Ghana, creating 500 jobs and developed as a 'Model Factory'.

  • Levi's Foundation Partnership: Launched a 3-year wellbeing initiative to measure and improve workers' wellbeing.

  • Investment in Worker Well-Being Programs:

  • Health, education, and digital literacy programs based on worker input.

  • Detailed research on fair compensation and living wages.

  • Sustainable Growth Initiatives:

  • Ghana's largest solar-powered garment factory: Over 150K kg CO2 emissions avoided.

  • Waste reduction task-force and vision for a circular economy ecosystem in West Africa.

  • Industry Developments:

  • Contribution to the Social & Labor Convergence Project (SLCP) for developing a converged global assessment to reduce audit fatigue.

  • Active member of the Open Apparel Registry to map garment facilities worldwide and allocate a unique ID to each.

  • Recognition and Awards:

  • CEO Paloma Schackert listed in Forbes '30 under 30' Entrepreneurs (2020).

  • EAA selected as a 'Company to Inspire Africa 2019' by the London Stock Exchange Group.


Team


Key Leadership:
  • Keren Pybus: CEO and Co-Founder, extensive experience in sourcing, merchandising, and retail operations.

  • Paloma Schackert: COO and Co-Founder, with a background in management consulting and a focus on process optimization and growth strategy.


Advisory Council:
  • John Connors: Advises on growth strategy, extensive experience in investment, finance, and business operations.

  • Lucy Quist: Supports development of business relationships in Ghana, has significant experience in the telecommunications industry.

  • Reggie Brown: Financial advisor with corporate expertise in SEC reporting and financial planning.

  • Brian Warshawsky: Advises on sustainability strategy and environmental impact within the supply chain.

  • Alan Kirk: Expert in global sourcing strategy for the apparel and footwear industry.

  • Jan Forest: Deep expertise in global customs and international trade law.

  • Carly Beischer: Advises on European sales and sustainability strategies.

  • Auret Van Heerden: Provides consulting and training services on sustainable value chains.

  • Richard Woo: Experienced in philanthropy and social change initiatives.


Conclusion


Ethical Apparel Africa leverages its commitment to ethical manufacturing, worker empowerment, and sustainable development to address key challenges in the West African apparel industry. Partnering with local factories and international stakeholders, EAA continues to advance its mission to create a positive impact while delivering high-quality, cost-competitive products for global markets.
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