Etisalat Yellow Pages Company Profile

Background

Etisalat Yellow Pages, operated by Etisalat Information Services (eIS), serves as a comprehensive business directory in the United Arab Emirates (UAE). Established to bridge the gap between buyers and sellers, it offers a platform for businesses to showcase their products and services, thereby enhancing their visibility and facilitating connections with potential clients. The platform's mission is to provide accurate and up-to-date business information, supporting the growth and development of the UAE's commercial sector.

Key Strategic Focus

Etisalat Yellow Pages focuses on delivering a user-friendly and efficient platform that caters to both businesses and consumers. Its core objectives include:

• Comprehensive Listings: Offering detailed information about businesses across various sectors, including contact details, services offered, and company history.

• Enhanced Search Capabilities: Implementing advanced search and filter options to allow users to find businesses based on specific criteria such as industry, location, and size.

• Digital Transformation: Embracing digital platforms to provide dynamic and interactive listings, including multimedia content such as videos and images.

• Mobile Optimization: Ensuring the platform is accessible and user-friendly on mobile devices, catering to the growing number of smartphone users.

Technological Platform and Innovation

Etisalat Yellow Pages has embraced technological advancements to enhance user experience and accessibility:

• Mobile Applications: Launched bilingual applications for both Android and iOS platforms, allowing users to search for businesses by name, category, brand, or keyword in both Arabic and English. These apps feature interactive maps, direct calling capabilities, and the ability to share listings via SMS or email.

• Arabic Domain Name: Introduced the first Arabic domain name for the Yellow Pages in the Middle East, "safhat-safraa.emarat," to facilitate easier access for Arabic-speaking users.

• Partnerships: Collaborated with Express Print Publishers (EPP) to enhance the reach and quality of the Yellow Pages across print, online, and mobile platforms.

Leadership Team

Etisalat Information Services operates under the leadership of:

• Ali Al Sharid: CEO of Etisalat Services Holding, overseeing the strategic direction and operations of the subsidiary.

• Rashid Al Naqbi: General Manager of Etisalat Information Services, responsible for the overall management and development of the Yellow Pages platform.

Competitor Profile

Market Insights and Dynamics

The UAE's business directory landscape is competitive, with several platforms offering similar services. The market is characterized by a shift towards digital platforms, integration with social media, and mobile optimization to cater to the evolving needs of users.

Competitor Analysis

Key competitors include:

• YellowPages-UAE.com: Provides detailed information on businesses across various categories, promoting businesses and increasing leads through advertising.

• Yello.ae: Offers a search portal for verified UAE local businesses, categorized by industry and location.

• Connect.ae: Facilitates business searches in the UAE, providing phone numbers, addresses, and contact information, along with user reviews.

• CitySearch.ae: Features business information, reviews, deals, travel guides, and real estate developments, serving as a comprehensive resource for users.

Strategic Collaborations and Partnerships

Etisalat Yellow Pages has engaged in strategic collaborations to enhance its offerings:

• Express Print Publishers (EPP): Appointed as the official publisher of the Yellow Pages in print, online, and mobile media, aiming to develop the Yellow Pages website into a comprehensive shopping gateway for the UAE.

Operational Insights

Etisalat Yellow Pages differentiates itself through:

• Comprehensive and Verified Listings: Ensuring accuracy and reliability of business information, which builds trust among users.

• Multilingual Support: Catering to both Arabic and English-speaking users, thereby expanding its reach.

• Integration with Mobile Platforms: Providing mobile applications that enhance accessibility and user engagement.

Strategic Opportunities and Future Directions

Looking ahead, Etisalat Yellow Pages aims to:

• Expand Digital Presence: Continue enhancing its online platform with advanced features and user-friendly interfaces.

• Leverage Data Analytics: Utilize data insights to understand user behavior and preferences, tailoring services accordingly.

• Strengthen Partnerships: Collaborate with more local businesses and service providers to enrich the directory's offerings.

• Enhance User Engagement: Implement interactive features and personalized recommendations to improve user experience.

Contact Information

• Website: yellowpages.ae

• Social Media:

• Facebook: Etisalat Yellow Pages UAE

• Twitter: @EtisalatYP

• LinkedIn: Etisalat Yellow Pages UAE

Etisalat Yellow Pages continues to play a pivotal role in connecting businesses and consumers in the UAE, leveraging technology and strategic partnerships to enhance its services and maintain its competitive edge in the market.