Etnetera Sense Company Profile

Background

Overview

Etnetera Sense is a Czech-based business consulting firm specializing in technology, data, and strategy. Established on July 1, 2021, as a subsidiary of Etnetera Group, the company focuses on guiding organizations through their digital transformation journeys. By leveraging the collective expertise of the Etnetera Group, Etnetera Sense aims to provide comprehensive solutions that integrate technological innovation with strategic business insights.

Mission and Vision

The mission of Etnetera Sense is to assist businesses in effectively navigating the digital landscape, ensuring that technological advancements align with both organizational objectives and customer needs. The company's vision is to be a catalyst for meaningful digital innovation, empowering clients to achieve sustainable growth and enhanced customer engagement.

Primary Area of Focus

Etnetera Sense concentrates on delivering consulting services that encompass digital product design, customer experience optimization, and omnichannel strategy development. The firm emphasizes the importance of integrating technology, communication, and data to create solutions that are inherently digital from the outset.

Industry Significance

As part of the Etnetera Group, Etnetera Sense contributes to a robust ecosystem of companies dedicated to advancing digital business forms. The group's collective expertise spans web and mobile solutions, data analytics, marketing automation, and creative communication strategies, positioning Etnetera Sense as a key player in the Czech digital consulting landscape.

Key Strategic Focus

Core Objectives

Digital Transformation Leadership: Guide clients through comprehensive digital transformations, ensuring alignment with business goals and customer expectations.

E-commerce and Financial Services Specialization: Initially focusing on e-commerce and financial services, with plans to expand into automotive, retail, and utilities sectors.

Customer-Centric Solutions: Develop strategies that enhance customer experiences and foster loyalty in an increasingly digital marketplace.

Specific Areas of Specialization

Digital Product Design: Crafting digital solutions that seamlessly integrate technology, communication, and data to meet client needs.

Customer Experience Optimization: Enhancing user interactions across various digital touchpoints to improve satisfaction and engagement.

Omnichannel Strategy Development: Implementing cohesive strategies that unify customer experiences across multiple channels.

Key Technologies Utilized

Data Analytics: Employing advanced data analysis techniques to inform decision-making and strategy development.

Marketing Automation: Utilizing automation tools to streamline marketing efforts and improve campaign effectiveness.

Digital Platforms: Leveraging various digital platforms to create and manage customer interactions and transactions.

Primary Markets Targeted

E-commerce: Assisting online retailers in optimizing their digital presence and operations.

Financial Services: Providing solutions tailored to the unique challenges of the financial sector.

Automotive: Expanding into the automotive industry to support digital initiatives within the sector.

Financials and Funding

Funding History

As a subsidiary of Etnetera Group, Etnetera Sense benefits from the group's established financial foundation. Specific details regarding independent funding rounds or external investors are not publicly disclosed.

Intended Utilization of Capital

Capital is primarily allocated towards expanding consulting services, enhancing technological capabilities, and supporting the development of innovative digital solutions for clients.

Pipeline Development

Key Pipeline Candidates

Etnetera Sense is actively developing consulting services aimed at:

Digital Product Design: Creating user-centric digital products that align with client objectives.

Customer Experience Optimization: Implementing strategies to enhance customer interactions across digital platforms.

Omnichannel Strategy Development: Crafting cohesive strategies that unify customer experiences across multiple channels.

Stages of Development

These services are in the active development phase, with ongoing projects and client engagements.

Target Conditions

The services are designed to address challenges in digital transformation, customer engagement, and market competitiveness.

Anticipated Milestones

Etnetera Sense aims to achieve significant milestones in service deployment and client acquisition within the next fiscal year.

Technological Platform and Innovation

Proprietary Technologies

Etnetera Sense leverages proprietary methodologies developed within the Etnetera Group, focusing on integrating technology, communication, and data to create inherently digital solutions.

Significant Scientific Methods

Data Analytics: Utilizing advanced data analysis techniques to inform decision-making and strategy development.

Marketing Automation: Employing automation tools to streamline marketing efforts and improve campaign effectiveness.

Digital Platforms: Leveraging various digital platforms to create and manage customer interactions and transactions.

Leadership Team

Executive Profiles

Filip Mandík: CEO of Etnetera Sense since July 2024, bringing over 15 years of experience in online marketing, communication strategies, and digital projects. Previously served as a Business & Marketing Consultant for clients such as ČSOB, Košík.cz, Rossmann, Planeo, and Expobank.

Jiří Štěpán: Founder and former CEO, with a longstanding association with Etnetera Group, contributing to its growth and strategic direction.

Leadership Changes

Recent Appointments

Filip Mandík: Appointed CEO in July 2024, succeeding founder Jiří Štěpán, who remains involved in select projects within Etnetera Sense.

Competitor Profile

Market Insights and Dynamics

The digital consulting market in the Czech Republic is characterized by rapid growth, with increasing demand for services that facilitate digital transformation and enhance customer engagement. Companies are seeking comprehensive solutions that integrate technology, data, and strategic insights to remain competitive.

Competitor Analysis

Etnetera Group: As the parent company, Etnetera Group offers a range of services through its subsidiaries, including Etnetera Core, Etnetera Motion, Etnetera Activate, and Etnetera Flow, covering areas such as custom software development, creative communication, data-driven activation, and mobile app development.

Green:Code: A joint venture between ŠKODA AUTO and Etnetera Group, focusing on developing software and applications for ŠKODA vehicles, including electric models.

Strategic Collaborations and Partnerships

Etnetera Sense collaborates closely with other Etnetera Group companies to provide integrated solutions, leveraging the diverse expertise within the group to deliver comprehensive digital transformation services.

Operational Insights

Strategic Considerations

Etnetera Sense operates in a competitive landscape, differentiating itself through its deep integration with the Etnetera Group, which allows for a holistic approach to digital transformation. The company's focus on customer-centric solutions and its ability to leverage the group's technological and strategic resources position it favorably in the market.

Strategic Opportunities and Future Directions

Roadmap and Expansion

Etnetera Sense plans to expand its consulting services into new sectors, including automotive, retail, and utilities, building on the foundational expertise in e-commerce and financial services. The company aims to enhance its service offerings by integrating advanced data analytics and marketing automation tools, further solidifying its position as a leader in digital transformation consulting.