EU Business School Company Profile
Background
Overview
Established in 1973, EU Business School (EU) is a private, internationally accredited business school offering English-taught foundation, bachelor's, master's, MBA, and doctoral programs. With campuses in Geneva (Switzerland), Barcelona (Spain), Munich (Germany), and a Digital Campus, EU provides a multicultural learning environment to a diverse student body representing over 100 nationalities.
Mission and Vision
EU Business School is committed to delivering high-quality business education through an innovative, pragmatic teaching approach tailored to meet industry needs, ensuring high employability for its graduates. The institution emphasizes fostering entrepreneurship, innovation, and leadership among its students.
Industry Significance
EU's strategic locations in major European business hubs and its focus on experiential learning, including company visits and guest speaker events, position it as a significant player in international business education. The school's emphasis on real-world business environments equips students with practical insights and skills relevant to the global market.
Key Strategic Focus
Core Objectives
- Delivering comprehensive business education programs that combine theoretical knowledge with practical application.
- Enhancing global employability of graduates through industry-relevant curricula and experiential learning opportunities.
- Promoting a multicultural and diverse learning environment to prepare students for international business challenges.
Areas of Specialization
EU offers programs in various business disciplines, including:
- Business Administration
- Digital Communication
- International Relations
- Artificial Intelligence for Business
- Sports Management
- Leisure and Tourism Management
These programs are designed to foster entrepreneurship, innovation, and leadership.
Primary Markets
EU targets students seeking international business education, particularly those interested in studying in European business hubs such as Geneva, Barcelona, and Munich. The school's programs attract a diverse student body from over 100 nationalities, reflecting its global appeal.
Financials and Funding
Funding History
EU Business School operates as a private institution and became a member of the OMNES Education Group in 2022. OMNES Education is a private university group with campuses across Europe and internationally.
Utilization of Capital
The integration into OMNES Education Group aims to enhance EU's academic offerings, expand its international reach, and provide additional resources for program development and student services.
Technological Platform and Innovation
Proprietary Technologies and Methodologies
EU Business School emphasizes experiential learning through:
- Business simulations
- Case studies
- Company visits
- Guest speaker sessions
These methodologies immerse students in real-world business environments, enhancing their practical skills and understanding.
Digital Learning Platforms
EU's Digital Campus offers flexible online programs, enabling students worldwide to access its business education. The online MBA program has been ranked number one globally by CEO Magazine for ten consecutive years, reflecting the school's commitment to innovative digital education.
Leadership Team
Key Executives
- Carl Craen: President of EU Business School since 2022. He succeeded his father, Dirk Craen, who became honorary president in January 2022.
Leadership Changes
In January 2022, Dirk Craen transitioned to the role of honorary president, with Carl Craen assuming the presidency. This leadership change coincided with EU's integration into the OMNES Education Group.
Competitor Profile
Market Insights and Dynamics
The European business education market is characterized by a diverse range of institutions offering programs that attract international students. Political shifts and stricter immigration policies in Europe have impacted the appeal of European business schools to overseas students, influencing market dynamics.
Competitor Analysis
Key competitors in the European business education sector include:
- INSEAD: Achieved the top spot in the Financial Times' European Business Schools Ranking for the first time in 2024, surpassing HEC Paris and London Business School.
- HEC Paris: Consistently ranked among the top European business schools, known for its strong alumni network and diverse program offerings.
- London Business School: Renowned for its MBA and executive education programs, attracting a global student body.
These institutions offer similar programs and compete for the same pool of international students, emphasizing the need for EU Business School to differentiate itself through unique offerings and strategic initiatives.
Strategic Collaborations and Partnerships
Academic Partnerships
EU Business School has established partnerships with several universities to offer state-recognized degrees:
- Universidad Católica San Antonio de Murcia (UCAM), Spain: Offers university bachelor's, master's, and MBA degrees (título propio).
- University of Derby, U.K.: Provides state-recognized degrees across various programs.
- London Metropolitan University, U.K.: Collaborates on offering state-recognized degrees.
- Dublin Business School, Ireland: Partners to deliver state-recognized degrees.
