EUME Company Profile

Background

Overview

EUME is an innovative Indian brand specializing in premium travel luggage and lifestyle accessories. Founded in 2017 by Naina and Pranay Parekh, the company is headquartered in Mumbai, Maharashtra, India. EUME focuses on designing multi-purpose travel accessories that balance comfort, style, and functionality for commuters, jetsetters, and family travelers. The brand is recognized for its bold, design-first approach, launching products that blend aesthetics with advanced features. Notably, EUME introduced the world's first patented massager backpack, setting the company apart as a category innovator.

Mission and Vision

EUME's mission is to pioneer multipurpose travel accessories that transform the lives of commuters, jetsetters, and family travelers. The brand is committed to continuous evolution, embracing new standards in functionality, organization, and comfort while maintaining a dedication to sustainability and social responsibility.

Industry Significance

EUME operates at the intersection of travel, fashion, and technology, addressing the growing demand for innovative and functional travel accessories in India. The brand's focus on product innovation and differentiation has positioned it as a notable player in the premium luggage and accessories market.

Key Strategic Focus

Core Objectives

Product Innovation: EUME aims to continuously innovate and introduce products that meet the evolving needs of modern travelers.

Retail Expansion: The company is focused on expanding its retail presence across India to enhance brand visibility and accessibility.

Sustainability: EUME is committed to producing eco-friendly and sustainable products, aligning with global trends towards environmental responsibility.

Areas of Specialization

Travel Luggage: Designing durable and stylish luggage solutions for frequent travelers.

Backpacks: Offering ergonomic and functional backpacks, including the patented massager backpack.

Vegan Handbags and Accessories: Providing eco-friendly handbags and accessories made from vegan leather.

Key Technologies Utilized

Patented Massager Technology: Incorporating built-in massagers in backpacks to enhance comfort during travel.

Sustainable Materials: Utilizing 100% vegan leather and other eco-friendly materials in product manufacturing.

Primary Markets Targeted

Domestic Market: Focusing on urban and aspirational consumers across major cities in India.

International Market: Exploring opportunities for global expansion, leveraging India's growing reputation in design and manufacturing.

Financials and Funding

Funding History

Seed Funding (February 2023): EUME secured an undisclosed amount from Mumbai Angels, JITO Angel Network, and Lead Angels. The funds were allocated towards marketing, team expansion, and technology development.

Pre-Series A Funding (June 2024): The company raised ₹15 crore (approximately $1.7 million) led by investor Ashish Kacholia. The capital was utilized to streamline operations, expand the team, drive innovation, build an offline retail presence, invest in technology, and enhance brand awareness.

Series A Funding (May 2025): EUME raised ₹25 crore (approximately $3 million) in a Series A round, also led by Ashish Kacholia, with participation from existing investors. The funds are being used to expand retail presence, strengthen the team, boost marketing efforts, and enhance working capital.

Total Funds Raised

As of March 2026, EUME has raised a total of approximately ₹45 crore (around $5.3 million) across three funding rounds.

Pipeline Development

Key Pipeline Candidates

Massager Backpack: A patented backpack featuring a built-in massager, designed to provide comfort during commutes and travel.

Vegan Handbags and Accessories: A range of eco-friendly handbags and accessories made from 100% vegan leather, aligning with sustainability trends.

Stages of Development

Massager Backpack: Product launched and patented in India and the USA.

Vegan Handbags and Accessories: Products in development, with plans for launch in the near future.

Target Conditions

Massager Backpack: Designed to alleviate back pain and provide comfort for daily commuters and travelers.

Vegan Handbags and Accessories: Targeting environmentally conscious consumers seeking sustainable fashion options.

Anticipated Milestones

Massager Backpack: Achieved patent status in India and the USA; ongoing market expansion.

Vegan Handbags and Accessories: Expected to launch in the near future, with a focus on eco-friendly materials and sustainable production methods.

Technological Platform and Innovation

Proprietary Technologies

Patented Massager Technology: Integrated into backpacks to provide on-the-go comfort.

Sustainable Materials: Use of 100% vegan leather and other eco-friendly materials in product manufacturing.

Significant Scientific Methods

Product Design and Development: Utilizing user-centric design principles to create functional and stylish travel accessories.

Sustainability Practices: Implementing eco-friendly manufacturing processes and materials to reduce environmental impact.

Leadership Team

Naina Parekh – Co-Founder & CEO

Naina Parekh brings a unique blend of talent, passion, and perspective to EUME. She was responsible for visualizing and conceptualizing EUME’s most recognizable feature, the massager.

Pranay Parekh – Co-Founder

Pranay Parekh is a true technophile and is the young force behind the next-gen, futuristic creations that EUME is putting forth. He’s a problem-solver and the prime tester of all EUME products to ensure that only the best of the best reaches the consumers.

Sanjay Parekh – Chief Advisor

Sanjay Parekh serves as the Chief Advisor to EUME, providing strategic guidance and mentorship to the leadership team.

Maanvi Parekh – Head of Retail

Maanvi Parekh leads EUME's retail operations, overseeing the expansion and management of flagship stores across India.

Prabal Sachan – Head Designer

Prabal Sachan is responsible for the design and development of EUME's product portfolio, ensuring alignment with brand aesthetics and functionality.

Leadership Changes

As of March 2026, there have been no significant changes or appointments within EUME's leadership team.

Competitor Profile

Market Insights and Dynamics

The premium travel luggage and accessories market in India is experiencing significant growth, driven by increasing disposable incomes, a growing middle class, and a rising trend in domestic and international travel. Consumers are seeking products that offer a combination of style, functionality, and sustainability.

Competitor Analysis

Mokobara: Founded in 2018, Mokobara offers premium luggage and accessories, focusing on design and quality. The company has raised $12 million in a Series B funding round led by Peak XV Partners.

Uppercase: A direct-to-consumer luggage brand competing in the premium segment, offering a range of travel accessories.

Assembly: Another competitor in the premium luggage market, focusing on design and functionality.

Strategic Collaborations and Partnerships

EUME has established strategic partnerships with investors such as Ashish Kacholia, Pradeep Rathod (Cello Group), and Prithviraj Kothari (Arvog Financial), who have provided funding and strategic guidance to support the company's growth and expansion plans.

Operational Insights

EUME differentiates itself through its focus on product innovation, such as the patented massager backpack, and a commitment to sustainability with the use of vegan materials. The company's expansion into offline retail with flagship stores in major cities enhances brand visibility and customer engagement.

Strategic Opportunities and Future Directions

Retail Expansion: Opening additional flagship stores in Tier 1 and Tier 2 cities to increase market penetration.

Product Diversification: Expanding the product portfolio to include new categories and innovative designs.

International Expansion: Exploring opportunities to enter global markets, leveraging India's growing reputation in design and manufacturing.

Contact Information

Official Website

EUME official website

Social Media Profiles

Information about official social media profiles is maintained by the company.

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