Eva Wellness Company Profile

Background

Overview

Eva Wellness is a mental health service and supportive community dedicated to assisting women at every stage of their parenting journey, from conception through motherhood and beyond. Founded by Sarah Goodman, MSW, RSW, PMH-C, and Mira Lax, the organization offers virtual therapy sessions and community events aimed at providing mental health support and fostering connections among mothers.

Mission and Vision

Eva Wellness's mission is to serve women at every step—from trying to conceive, to pregnancy, surrogacy, fertility treatments, or adoption, on to childbirth, early postpartum, and life-long parenting. The community supports mothers mentally, socially, and emotionally—because they believe all mothers and mothers-to-be should have access to holistic care. Eva also provides support for partners/spouses and families upon request.

Industry Significance

Eva Wellness addresses a critical gap in maternal mental health services by offering accessible, non-judgmental support tailored to the unique experiences of women navigating the challenges of motherhood. Their approach emphasizes the importance of mental well-being during the perinatal period, contributing to the broader conversation about maternal health and wellness.

Key Strategic Focus

Core Objectives

Comprehensive Support: Provide mental health services and community support for women throughout their parenting journey.

Holistic Care: Offer therapy and community events that address the mental, social, and emotional needs of mothers.

Inclusivity: Ensure services are accessible to women of all identities and backgrounds, including support for partners and families.

Areas of Specialization

Perinatal Mental Health: Focus on mental health support during pregnancy, postpartum, and early parenting stages.

Community Building: Facilitate connections among mothers through community events and shared experiences.

Key Technologies Utilized

Telehealth Platforms: Utilize secure virtual platforms to conduct therapy sessions, ensuring accessibility and convenience for clients.

Digital Community Spaces: Create online forums and groups to foster peer support and information sharing among mothers.

Primary Markets Targeted

Women in the Perinatal Period: Targeting women trying to conceive, pregnant, postpartum, or in the early stages of parenting.

Partners and Families: Offering support services for partners and family members involved in the parenting journey.

Financials and Funding

Specific financial details, including total funds raised, recent funding rounds, and notable investors, are not publicly disclosed. As a privately held organization, Eva Wellness maintains confidentiality regarding its financial operations.

Pipeline Development

Eva Wellness focuses on expanding its range of services and community events to better support women throughout their parenting journey. While specific timelines for new initiatives are not publicly available, the organization is committed to continuous development to meet the evolving needs of its community.

Technological Platform and Innovation

Proprietary Technologies

Telehealth Integration: Eva Wellness employs secure virtual platforms to deliver therapy sessions, enhancing accessibility for clients.

Significant Scientific Methods

Eclectic Therapeutic Approach: Incorporates cognitive behavioral therapy (CBT), mindfulness, narrative therapy, motivational interviewing, emotion-focused family therapy (EFFT), and attachment- and trauma-informed lenses to tailor treatment to individual client needs.

Leadership Team

Sarah Goodman, MSW, RSW, PMH-C | Social Worker/Psychotherapist

Professional Background: A mother and registered social worker with a Master of Social Work from Wurzweiler School of Social Work at Yeshiva University.

Key Contributions: Provides mental health support to women at all stages of their parenting journey, utilizing an eclectic therapeutic approach.

Mira Lax

Professional Background: Co-founder of Eva Wellness with a passion for maternal mental health and parental well-being.

Key Contributions: Collaborates in offering virtual appointments and creating a non-judgmental space for women to discuss their experiences and emotions.

Competitor Profile

Market Insights and Dynamics

The maternal mental health sector is experiencing increased awareness and demand for accessible support services. Organizations like Eva Wellness are at the forefront of this movement, addressing the unique challenges faced by women during the perinatal period.

Competitor Analysis

Postpartum Support International (PSI): A leading organization offering support, education, and advocacy for perinatal mental health.

Motherhood Center: Provides comprehensive mental health services and support groups for new mothers.

The Motherhood Project: Focuses on supporting mothers through therapy, education, and community building.

Strategic Collaborations and Partnerships

Eva Wellness collaborates with various healthcare providers and community organizations to enhance the support network available to mothers. Specific partnerships are not publicly detailed.

Operational Insights

Eva Wellness differentiates itself through its inclusive approach, offering support to women of all identities and backgrounds, including partners and families. The organization emphasizes accessibility by providing virtual therapy sessions and creating online community spaces, catering to the diverse needs of its clientele.

Strategic Opportunities and Future Directions

Eva Wellness is well-positioned to expand its services by incorporating additional therapeutic modalities and community events. Opportunities exist to collaborate with healthcare providers and organizations to broaden the reach and impact of its support services. The organization's commitment to inclusivity and holistic care aligns with the growing demand for comprehensive maternal mental health support.