Evelyn & Bobbie Company Profile

Background

Evelyn & Bobbie is a women-led intimate apparel company founded in 2013 by Bree McKeen. The company is dedicated to creating beautiful and functional products for real life, focusing on comfort and inclusivity.

Key Strategic Focus

Evelyn & Bobbie specializes in designing and manufacturing wire-free bras and seamless underwear that cater to a diverse range of body types. Their products are engineered to provide unparalleled support without the use of traditional underwires, utilizing patented technology to redistribute weight from the shoulders to core muscles, thereby reducing strain and improving posture.

Financials and Funding

The company has engaged in multiple funding rounds, including a product crowdfunding campaign in June 2019 that raised $136,000. As of September 2024, Evelyn & Bobbie's annual revenue reached $3.8 million.

Pipeline Development

Evelyn & Bobbie continually innovates its product line to meet consumer needs. Recent additions include the Structured Scoop Bra and the Structured Scoop Bra Tank, both designed to offer maximum lift and a smoothing silhouette.

Technological Platform and Innovation

The company's proprietary EB Core™ technology is a three-dimensional molded sling made from advanced four-way stretch fabrics and bonding technology. This innovation lifts and supports the breasts from the core, evenly distributing weight and eliminating the need for underwires.

Leadership Team

Bree McKeen: Founder and Chief Executive Officer. Bree founded Evelyn & Bobbie in 2013, driven by a desire to revolutionize women's intimate apparel through comfort-focused design and innovation.

Tom Cahill: Chief Financial Officer and Chief Operating Officer. Tom oversees the company's financial strategy and operational efficiency, contributing to its growth and market expansion.

Competitor Profile

Market Insights and Dynamics

The intimate apparel market is highly competitive, with a growing demand for comfortable and inclusive products. Evelyn & Bobbie's focus on wire-free, supportive bras positions it uniquely within this landscape.

Competitor Analysis

Key competitors include:

ThirdLove: Offers a wide range of bras with a focus on fit and comfort, utilizing half-cup sizes to cater to diverse body types.

Lively: Combines style and comfort in its lingerie offerings, targeting a younger demographic with its marketing strategies.

Adore Me: Provides a subscription-based model for lingerie, emphasizing affordability and variety.

Spanx: Known for its shapewear, Spanx has expanded into bras and underwear, emphasizing support and smoothing features.

SKIMS: Founded by Kim Kardashian, SKIMS offers a range of inclusive shapewear and loungewear, focusing on body positivity and diversity.

Strategic Collaborations and Partnerships

In February 2024, Evelyn & Bobbie appointed APM, a lingerie, swim, and loungewear multi-channel sales agency, to support its launch in the UK and Ireland. This partnership aims to establish key relationships with prominent retailers in these markets.

Operational Insights

Evelyn & Bobbie's commitment to inclusivity and comfort differentiates it from competitors. By focusing on wire-free designs and utilizing advanced materials, the company addresses a significant gap in the market for supportive yet comfortable intimate apparel.

Strategic Opportunities and Future Directions

The company's expansion into international markets, such as the UK and Ireland, presents significant growth opportunities. Additionally, ongoing product innovation and a focus on inclusivity position Evelyn & Bobbie to capture a larger share of the global intimate apparel market.