Event Marketing Partners: Company Profile
Background
Overview
Event Marketing Partners (EMP) is a strategic event marketing agency specializing in the design and execution of innovative face-to-face and virtual meeting and event solutions. Founded in 2010, EMP is headquartered in Allenwood, New Jersey, with additional offices in Long Beach, California; London, England; and Singapore. The company focuses on delivering exceptional brand experiences that exceed client expectations and drive business results.
Mission and Vision
EMP's mission is to craft brand experiences that surpass clients' unique business objectives. The company envisions itself as a dedicated, passionate, and skilled team of event marketers who thrive on creating connections through experience.
Industry Significance
Operating within the event marketing industry, EMP plays a pivotal role in helping organizations engage their target audiences through meticulously planned and executed events. The agency's expertise spans various event types, including sales meetings, incentive trips, user conferences, trade shows, and partner meetings, contributing significantly to clients' brand growth and revenue generation.
Key Strategic Focus
Core Objectives
EMP aims to deliver world-class events that inspire audiences, grow brands, and drive revenue. The agency emphasizes working as a strategic extension of its clients' teams to exceed business objectives.
Areas of Specialization
EMP specializes in:
- Event strategy and creative ideation
- Program management and logistics
- Event production and management
- Sponsorships
- Audience acquisition
Key Technologies Utilized
The agency leverages various technologies to enhance event planning and execution, including:
- Event management software
- Audience engagement tools
- Virtual and hybrid event platforms
- Digital marketing tools
Primary Markets Targeted
EMP primarily serves clients in the technology sector, providing event marketing solutions that align with their specific program goals and business objectives.
Financials and Funding
Funding History
Specific details regarding EMP's funding history, total funds raised, and recent funding rounds are not publicly disclosed. The company operates as a privately held entity, focusing on delivering value to clients through strategic event marketing services.
Notable Investors
Information about notable investors in EMP is not publicly available.
Utilization of Capital
While specific utilization details are not disclosed, EMP likely allocates capital towards:
- Enhancing event technologies
- Expanding service offerings
- Strengthening client relationships
- Supporting global operations
Pipeline Development
Key Pipeline Candidates
EMP's pipeline includes a diverse range of events tailored to client needs, such as:
- Sales meetings
- Incentive trips
- User conferences
- Trade shows
- Partner meetings
Stages of Development
Each event undergoes a comprehensive process, including:
1. Strategic Planning: Aligning event objectives with client goals.
2. Creative Development: Designing engaging themes and experiences.
3. Logistics Coordination: Managing all operational aspects.
4. Execution: On-site management and delivery.
5. Post-Event Analysis: Assessing outcomes and ROI.
Target Conditions
EMP focuses on creating events that foster audience engagement, brand awareness, and revenue growth.
Anticipated Milestones
Milestones include successful event execution, client satisfaction, and measurable business outcomes.
Technological Platform and Innovation
Proprietary Technologies
EMP utilizes proprietary tools such as myeventdashboard.com, an event database and planning tool that streamlines event management processes.
Significant Scientific Methods
The agency employs data-driven strategies to inform event planning and execution, ensuring alignment with client objectives and audience preferences.
AI-Driven Capabilities
EMP has an AI task force focused on leveraging new event technologies, consistently evaluating tools that benefit clients and the team.
Leadership Team
Executive Profiles
- Gordon Stake: Managing Partner with over 25 years of experience in face-to-face marketing. Active in industry organizations such as the Corporate Event Marketing Association (CEMA) and the Experiential Marketing Measurement Coalition (EMMC).
- Tricia Daniels: President with more than 12 years at EMP, focusing on creating extraordinary experiences to further each client's unique program goals.
- Kristin Allgire: SVP, Strategy & Growth, responsible for client account management and new business strategies.
- Diana Shay: SVP, Operations, leading EMP's administrative organization and advancing operational development.
- John Tatusko: Vice President, Event Solutions, with over 15 years of experience in B2B events and media.
- Hannah Kitchen: EMEA Team Lead, managing projects across Europe and the USA, including London, Stockholm, Barcelona, Munich, Orlando, and Chicago.
- Lara Gallagher: Vice President, Meetings & Events, with over 20 years of experience producing events for Fortune 500 companies, associations, and the private sector.
- Andy Herman: Vice President, Sponsorships & Events, bringing over 25 years of sponsorship strategy and sales experience within the event marketing industry.
- Audrey Kerr: Vice President, Meetings & Events, with more than 25 years of event marketing and communications experience.
- Angela Krzysko: Vice President, Marketing, with a career split between both the client and agency sides of event marketing.
- Billi Little: Senior Director of Events & Supplier Relations, with nearly 30 years of experience in the event management industry.
- Mark Snell: Chief Experiential Officer, with over 25 years of experience creating award-winning experiences for companies like Symantec, NPD, Yext, Cadillac, Chevrolet, CNN, DOW, General Motors, HP, IBM, Intel, JP Morgan, P&G, Six Flags, Texas Instruments, and Volvo Trucks.
- Patti Stake: CFO Financial Manager, a former practicing CPA managing EMP’s day-to-day global operations.
Competitor Profile
Market Insights and Dynamics
The event marketing industry is characterized by a diverse range of agencies offering various services, including event strategy, creative development, production, logistics, and audience engagement. The market is competitive, with companies striving to deliver innovative and impactful experiences that drive brand growth and revenue.
Competitor Analysis
Key competitors in the event marketing space include:
- Paint Nite: A company offering creative social experiences, primarily focusing on painting events.
- BizBash: A media and event planning resource providing information on venues, vendors, and event trends.
- Koncept Events: An event management company specializing in corporate events, conferences, and exhibitions.
These competitors vary in size, service offerings, and market focus, contributing to a dynamic and evolving industry landscape.
Strategic Collaborations and Partnerships
EMP collaborates with various industry partners to enhance service offerings and deliver comprehensive event solutions. These partnerships enable EMP to provide clients with broad and effective event marketing strategies.
