Eventellect Company Profile

Background

Eventellect, established in 2007 and headquartered in Houston, Texas, specializes in driving incremental ticket revenue for sports organizations and entertainment companies. The company focuses on developing and executing distribution and pricing strategies tailored to the unique goals of each franchise. By unifying single-game ticket strategies, Eventellect aims to enhance fan loyalty, preserve season ticket value, and maximize long-term revenue.

Key Strategic Focus

Eventellect's strategic focus centers on providing data-driven single-game ticket sales solutions. Utilizing proprietary machine learning-based software platforms and algorithms, the company manages ticket inventory in real-time across multiple sales channels. With access to over 200 million lines of ticket data across various event categories, Eventellect builds sophisticated pricing models to optimize revenue and attendance.

Financials and Funding

As of May 2025, Eventellect's annual revenue is estimated to be $15 million, with approximately 112 employees. The company has experienced significant growth, with a 19% increase in employee count over the past year. In 2020, Eventellect secured a Paycheck Protection Program (PPP) loan to support its operations during the COVID-19 pandemic.

Technological Platform and Innovation

Eventellect's technological platform is distinguished by its proprietary machine learning algorithms and data analytics capabilities. The company's software system activates billions of lines of data, providing partners with insights to make informed decisions on pricing, product mix, and overall ticketing strategy. This data-driven approach enables real-time inventory management and dynamic pricing, setting Eventellect apart in the ticketing industry.

Leadership Team

Eventellect's leadership team comprises experienced professionals dedicated to advancing the company's mission:

Patrick Ryan: Co-Founder and Managing Director

Ignacio Cubero: Co-Founder and Managing Director

George Postolos: Managing Director and Co-owner

Don Koetting: Chief Financial Officer

Kate Howard: Chief Commercial Officer

Jonny Thompson: Vice President of Software

Sam Grondahl: Vice President of Data Science

Steve Wall: Chief Architect

Molly Skinner Pendleton: Senior Vice President, MLS, Touring, and Unified Events

Competitor Profile

Market Insights and Dynamics: The ticketing industry is highly competitive, with numerous companies offering various solutions for event organizers and venues. The market is characterized by rapid technological advancements and evolving consumer preferences, necessitating continuous innovation and adaptation.

Competitor Analysis: Eventellect faces competition from several key players in the ticketing and event management industry, including:

Ticketmaster Corp: A leading global ticketing platform with extensive reach and resources.

SeatGeek: A mobile-focused ticket platform known for its user-friendly interface and dynamic pricing models.

StubHub: A well-established secondary ticket marketplace offering a wide range of events.

Vivid Seats: A ticket exchange and resale company providing access to various live events.

Strategic Collaborations and Partnerships

Eventellect collaborates with over 100 professional organizations, college teams, and sports and entertainment content providers. These partnerships involve managing, merchandising, pricing, fulfilling, and distributing single-game ticket inventory, aiming to unify ticketing strategies and maximize revenue.

Operational Insights

Eventellect's distinct competitive advantage lies in its Unified Ticketing approach, which integrates goals, products, teams, and platforms into a cohesive strategy. This holistic method enables partners to efficiently drive revenue and attendance growth while preserving the value of season tickets and enhancing the overall fan experience.

Strategic Opportunities and Future Directions

Looking ahead, Eventellect aims to continue leveraging its data-driven platform and machine learning capabilities to further optimize ticketing strategies for its partners. The company is also focused on expanding its partnerships and exploring new markets within the sports and entertainment industry to drive sustained growth and innovation.